write a press release for new business how to write a great press release

The first paragraph must explain all the W’s while the second paragraph should talk about what is the purpose of the press release, why should you care, when it will happened and where can people find it. Also, it should cover the statistics and other factual elements to make the information more genuine and authentic for the media and audience to believe.
TITLE: Keep it short and enticing, and use the active voice. Avoid including too much scientific detail in the title. For example, “Cancer cells communicate through a new molecular messenger” is a better option than “Microvesicle-derived microRNAs are important for intercellular signaling in tumorigenesis”.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she’s also using for her own bling flip flop company.
I tried another company to send a press release out, and it was a mistake. The two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest distribution for the price. Where some competitors focus primarily on web exposure, eReleases aims to get your story in the hands of qualified journalists. Their service includes distribution through The Associated Press, the PR Newswire network, and their own network of websites and journalists.
Final Thoughts: PR Newswire is ideal for publicly traded companies and bigger firms who want to make fast and accurate distribution of financial and material information. Overall, this is not an ideal site for small business entities, PR agencies and professionals. A small business with limited advertising income would be far better to search elsewhere for the best in press release distribution.
Using UVC light, Agent J is able to eradicate even hard to kill germs like Staph, MRSA, EGLE, and more. In addition, the Agent J robot does this without the use of chemicals. The robot’s patented KillemDead 2000 technology senses the room’s dimensions and then delivers the exact amount of UVC rays needed to eradicate the infecting germs in the operating room. Once the cycle is completed, the staff is alerted by way of text that the room has been completely disinfected.
First, plan on using an email address on an actual domain. A few sites don’t allow free email addresses (like Gmail, Yahoo, or Hotmail), so it’s good practice to use a standard email address for every site. I use “info@mikemunter.com” for all my press release testing and submissions.
No customer service is offered for the free press release distribution service. Customer service and help with your press release is available if one of our featured PR distribution packages is utilized.
Content is more than just text. Its visual and a picture is worth a thousand words. Help convey your story with images, photos and video. Premium submissions allow you to include a variety of content to strengthen your image, brand and news.
Here are a handful of other free distribution sites that you can use for SEO purposes. My preference is to use sites with a Page Rank of 4 and above, and I don’t usually bother with PageRank 3 and below sites due to time constraints. Your situation may be different.
Your press release is then posted online and added to an email digest that gets sent to reporters…along with all the other press releases in your industry that were distributed that day. I Dan Tynan, former editor of Yahoo! Tech and current reporter for The Guardian, if he ever scrolled through these press release digests.
This press release is also very concise. It states the facts right away. Then followed up with value for the audience. We also add a quote from our CEO, which is valuable, and quotes Day Translations’ first employee, who is still with the company today.
WASHINGTON — On Friday, Free Press voluntarily withdrew its “petition for review,” filed in the U.S. Court of Appeals for the First Circuit to challenge the FCC’s repeal of the Net Neutrality protections. Free Press still plans to sue the FCC to overturn its decision.
Teamium, the leading provider of cloud-based Production Management software solutions, is pleased to announce their strategic partnership with Zeus Worldcast to accelerate the development of their Production ERP application. Zeus provides media services to a wide range of content providers, servicing… – March 04, 2018 – Teamium Production
Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.
Whether you run a digital marketing company or a record label, press releases are critical. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.
AgTrax – The industry-leading Grain Accounting software firm based in Hutchinson, KS has announced a transition in its product development department that compliments the strong capabilities of the leadership team, providing continuity in management and..
Up next is Business Wire, which also targets the same set of companies as Globe Newswire. If you look carefully at the company’s offerings, you’ll notice a distinct emphasis on IR (investor relations) options for companies that are looking to improve their awareness and visibility with the investor community. Notably, Business Wire is a Berkshire Hathaway company, and that means it has the seal of approval from Warren Buffett, one of the world’s most famous billionaire investors.
Recently, Globe Newswire has upped its game by getting more heavily involved in reaching social media influencers and providing more in-depth analytics related to social media. If you’re releasing company information across the Internet, you want to know how it’s performing and who’s writing about it, and that’s the goal of Globe Newswire’s advanced analytics offerings.