write a press release for an event news release examples

Former TV news anchor and media professor Mark Grimm gives easy to understand tips on how to create a great press release. This media training Includes plenty of insider’s advice on writing, visuals and journalists’ needs with strong examples (2013)
These templates are easy to download and print. Each free press release template is available in Microsoft Word (DOC) format. Just choose a press release template and download it. Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release.
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From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus on storytelling and distribution (both very important things), it can be easy to forget other press release must-dos.
Press Release submission is one of the best off-page activities of SEO. There are many free press release submission sites which provide dofollow backlinks to your website which is very helpful in search engine optimization.
As a reporter, my immediate response to that press release was that it’s not important because it expended an entire sentence saying absolutely nothing. And I assumed (probably rightly) that the company’s marketing team was a bunch of idiots.
One area where CISION really stands out is its ability to offer PR outreach to government elected officials and lobbying organizations, via its GR & PAC services. If you’re trying to raise awareness of your company’s work in a certain field that has the attention of government regulators and legislators, then CISION can help.
The Horror Writers Association (HWA), the premier organization of writers and publishers of horror and dark fantasy, announces this year’s Bram Stoker Awards® winners after a ceremony held at the historic Biltmore Hotel in downtown Providence, Rhode…
In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is.
Hi Mike, thank you for your comment and suggestion! I think adding that line would be a good improvement for the template. Once I get some time, I’ll try to make that adjustment. That said, I may take your suggestion a bit further. Instead of saying FOR IMMEDIATE RELEASE, I may put something like FOR IMMEDIATE RELEASE or EMBARGOED UNTIL [INSERT DATE] so developers know where to put the for immediate release or embargo date 🙂
Other so called Top 10 lists or Best of the Best lists that you may encounter on other websites only consider two factors: 1) is the service free?; and 2) how much publicity does it generate for me? They don’t consider other important factors to determine the effectiveness of using such services. In choosing the most effective free services, I made sure each one is not only free and generates publicity for you, but each service ALSO: 1) attracts moderate to high traffic EACH DAY to its site; 2) has a good PageRank with Google; 3) has a high number of websites linking to it; 4) allows DO FOLLOW links in your press release; 5) distributes your press release via RSS feeds and social media tools; 6) builds backlinks to your website; 7) improves your RANKING in search engine results.
In this guide I’ve given you all the tools you need to do it yourself, but many business owners – especially those without an in-house marketing rep – want someone else to handle writing their releases and submitting them. If that’s you, I manage the entire process for you, so you can focus on running your company.
AgTrax – The industry-leading Grain Accounting software firm based in Hutchinson, KS has announced a transition in its product development department that compliments the strong capabilities of the leadership team, providing continuity in management and..
Then, there is another school of thought that if you have the time and energy, you can post on as many sites as possible and get more sustained traffic and visibility to your site. If you’re so inclined, here is a list of over 60 free press release distribution sites, compiled by Press Release Point and they will even post to all those sites for you…for a modest fee. It kind of defeats the purpose of using free sites but for a few dollars, it could be worth saving your valuable time.
Regardless of the package you choose from Free-Press-Release.com, including the free press releases, you’ll receive the advantages that come with visibility through indexing on the main search engines.
Sharon, as noted in criteria, I’m going to stick with free press release sites that handle all types of press releases. I discovered industrial free press release sites, travel free press release distribution services, and ones that were geographically-centric so I decided it was best to try to keep the list as broad as possible. Ideally, these sites will be useful across all industries and at least for U.S. businesses.
hi Mandy, really nice list, I would also like to add our company http://www.topseovas.com , we have been offering Press Release Distribution Service since 2016 and have published over 200 for global companies.
Now that we have told you about how you should you go about writing a press release, we are sure that you can write one on your own. But when you are writing, you must keep in mind the following tips;
Close – in North America, traditionally the symbol -30- appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended. A more modern equivalent has been the ### symbol. In other countries, other means of indicating the end of the release may be used, such as the text ends.
You might be able to rank a press release in Google for a non-competitive term, but in general, I don’t expect it. Nor do I expect to receive any referral traffic. If either of these things happens, I consider it a bonus.
The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. The release is the face of your company that you’re sending out into the world, so it’s not a task to be taken lightly. Don’t forget: With most press releases now available online through wire services or your company’s website, customers or clients may also be reading them, not just reporters.
Below, please find a detailed review of each press release site on our list of top free press release websites. We have highlighted some of the factors that allowed these free press release services to score so high in our selection ranking.
If you’re relying on a free press release distribution service to get your news in front of journalists and bloggers, the odds are that it isn’t going to work except perhaps in a few special cases. If you really must use a wire service, you’d be better served with a premium service. Having said all that, one of the best ways to get journalists interested in your news is traditional PR media relations – find the right journalist, get your story straight and pitch it. We’ve got a series of how-to’s and guides on writing press releases and pitching to the press in our articles on effective press releases.
When you consider press releases, if it’s not a content format you’re familiar with, you might think of traditional methods, which include writing a press release and then working with journalists and local media outlets to ensure it’s distributed.
The development of the telegraph in the 1850s led to the creation of strong national agencies in England, Germany, Austria and the United States. But despite the efforts of governments, through telegraph laws such as in 1878 in France, inspired by the British Telegraph Act of 1869 which paved the way for the nationalisation of telegraph companies and their operations, the cost of telegraph remained high.
When you have done something as unique and fun as we did, such as returning the whole rubber duck industry back to America where it began, it’s a cool emotional story that strikes an emotional chord in people regarding US manufacturing and thus gets a lot of attention in the media. In fact the HGTV/DYI/Discover network filmed our N.Y. factory for a show that went out to their 60 million viewer reach in the Spring on making ducks in America!
This may come as surprise to small business owners, as a number of press release distribution services advertise that their press releases are “SEO optimized” or “SEO friendly”. What they mean is that the press release is coded in a way where if a person types in certain keywords, particularly into Google News, then the press release is more likely to appear in the results than a non-optimized release. How much more likely? I haven’t seen one company yet give hard numbers. It’s more likely that this is an advertising gimmick that press release distribution services use to sell their service to less informed clients.
However, if you have the time, you are probably better off saving your money and writing the press release yourself. For tips on how to write your press release, view our how to guide. If you are having writer’s block and need some ideas, look at these press release examples from the pros.
Optimization features help you gain SEO traction and visibility through free press release distribution. They  will also help you gain a better understanding of what people are searching for as it pertains to your industry.
Don’t’ forget that media organizations run on tight deadlines. Pommerehn says the morning is typically the best time to send a release for most publications while late morning or early afternoon is better for television and radio outlets.