write a press release for an event how to write a press release

Easy to use online format. Paypal payment a breeze. The Press Release will be sent in the morning. We’re looking forward to seeing the news about the Heated Mouse Pro all over the Internet! Thank you!
In almost all cases, we would recommend eReleases or PR Web over PR Newswire. However, PR Newswire does offer a unique feature — if you opt for their premium option at $399, then the image in your press release will be broadcast in Times Square. This likely won’t generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
Use free non-branded PR services (such as the sites in my table) for SEO purposes; use the paid wire distribution services if you are trying to land publicity in national magazines, newspapers, and top 10 news websites.
Wow, I can’t believe that counts as a mention. Some of this pay PR sites promise 200+ mentions, but being on some random page of a 10,000 page radio website is completely worthless in terms of traffic; maybe there is some SEO benefit?
Do not waste time writing the headline until the release is done. Copy editors write the real headlines in newspapers and magazines, but it is good to come up with a catchy title or headline for the release. This headline may be your only chance. Keep it concise and factual. It’s a good idea not to write it until after you finish the press release. You don’t know yet exactly what you—–or those you interview, will say. When you have finished a draft of the release, you may decide to revise your lead—or not. Then, and only then, think about the headline.
· Organic PR Outreach- When it comes to PR outreach, majority of the distribution services rely on NIE circuit, which is subscribed by millions of journalists. However, despite the huge number of subscribers, there’s a very little possibility of your press release being picked by a journalist, blogger or a contributor. Hence, in order to ensure that your news release is picked by the media, NewswireNEXT has gone a step further to implement a highly effective organic PR outreach strategy, which involves sending your news directly to a list of editors, journalists, bloggers and contributors from major business publications and niche industries. They guarantee publication of your story or mention of your business on at least 1 business publication/ niche blog. Example includes, The Huffington Post, Forbes, CNN, The Next Web, Seeking Alpha, Evan Carmichael, Tech.co, Realty Times, Buzzfeed and more.
Thank you for the informative post. I would like to clarify one question of mine: so it is not true that these authority backlinks coming from the news sites will boost google ranking of the page they are pointing to ?
Up next is Business Wire, which also targets the same set of companies as Globe Newswire. If you look carefully at the company’s offerings, you’ll notice a distinct emphasis on IR (investor relations) options for companies that are looking to improve their awareness and visibility with the investor community. Notably, Business Wire is a Berkshire Hathaway company, and that means it has the seal of approval from Warren Buffett, one of the world’s most famous billionaire investors.
If you’re looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? And what kind of information should you include? Here are a few tips to help you get started:
RULE #2: Have a newsworthy story. To get your message communicated through the publication, you need to convince the reporter/editor that your message (or the story surrounding it) is newsworthy. So it’s got to have appeal to the entire readership of the publication.
The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.
Although targeting is important and you should research every reporter you pitch, at the end of the day pitching is largely a numbers game. If your list of journalists to pitch your release to is only 3 lines long and you haven’t built a relationship with any of them yet, you’re unlikely to get any traction unless your news is truly spectacular. Typically, we pitch 20-100 journalists that we research in advance and reach out to individually (NOT in a mass email pitch to everyone at once).
The real gold of a press release lies in the indirect value. If your press release is unique, eloquent, valuable, and attention-grabbing, a newspaper, media outlet, or other blog is more likely to pick it up and champion it. When they do so, your company gets that golden link, mention, citation, buzz, referral traffic.
In the 1830s, France had several specialized agencies. Agence Havas was founded in 1835 by a Parisian translator and advertising agent, Charles-Louis Havas, to supply news about France to foreign customers. In the 1840s, Havas gradually incorporated other French agencies into his agency. Agence Havas evolved into Agence France-Presse (AFP).[4] Two of his employees, Bernhard Wolff and Paul Julius Reuter, later set up rival news agencies, Wolffs Telegraphisches Bureau in 1849 in Berlin and Reuters in 1851 in London. Guglielmo Stefani founded the Agenzia Stefani, which became the most important press agency in Italy from the mid-19th century to World War II, in Turin in 1853.
The beginning of a press release — just as with a magazine article, book or promotional pamphlet — is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.
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In addition to this, the newsworthy press releases immediately grab the attention of the media people. So, making sure that it is interesting should be a key consideration. Apart from this, you must keep in mind that a press release is not an advertisement or a sales pitch. Rather, it should cover factual information cited with quotes and sources. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release.
Signify the end of your press release by adding “ENDS” at the bottom of the main content. Below this is where you should provide contact details such as your name, address, email, phone number and any other relevant information.
The Horror Writers Association (HWA), the premier organization of writers and publishers of horror and dark fantasy, announces this year’s Bram Stoker Awards® winners after a ceremony held at the historic Biltmore Hotel in downtown Providence, Rhode…
First word capitalized. As are all proper nouns. Most headline words appear in lower-case letters, although using a stylized small caps font style can create a more graphically news-attractive look and feel. Do not capitalize every word.

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