will hurd press release define press contact

This piece is a unique to a product press release. If you are going to make claims about the product’s effectiveness or desirability, use the middle paragraph of the press release to back yourself up. An excellent way to do this is to include quotes from executives or users, or even to draw in statements made by shareholders.
We found a reference on Quora.com that mentioned a membership fee is charged and that pricing starting at about $1,500 for a press release. However, they offer some affordable options for smaller budgets, which was an important reason we chose them.
Press release template ap style are precise, clear and to the point. These kinds of templates are designed in order to help you save time and money. For instance, you can visit online and download for yourself free template or use the format available on the internet to design yours.
Hi Tyler. I’m sorry to hear you did not get the press response you were hoping for. I know how incredibly frustrating and disappointing this can be, so I feel for you. It’s hard to say exactly what happened without knowing what you sent, but it sounds like you may be confusing the press release with the pitch email. Your press release is a document intended for general distribution that covers all the pertinent details of your game/announcement. The pitch email is an email sent by you to a contact at a publication intended to pique his/her interest in your game by answering the question, why would this contact’s readership care about my game? Because each publication’s readership may have different interests, and because every writer is different, every pitch email you send should be personalized and tailored. That said, your pitch emails should also include your press release (via a link to your online press kit, copy and pasted below your pitch email, etc.), along with your other promotional assets, so writers have everything they need to cover your Kickstarter. I would offer these pieces of advice:
Whether you are a small business or author, if you have a website you should be distributing press releases on a regular basis to build your online presence. Press releases provide the media with the information they need to write a news story. For authors, a press release can announce a book signing, book reading, new book release, blog tour, celebrity endorsements, sponsorships, price changes, a new blog, awards, or other newsworthy events. A search engine optimized (SEO) press release can help generate media coverage, increase traffic to your website, improve your ranking in search engines, and attract customers. Press releases are essential in a PR campaign.
Second to that, Marketwire gets decent traction and features an awesome dashboard with good analytics. PR Web is the most profitable of all distribution services, but still charges nearly as much for tier-one distribution as the other services. As for add-ons, you get more bang for your buck on PR Web because you can add videos, images, and hyperlinks for free. Other services to consider include: PR Newswire, SB Wire, and 1888PressReleases.
Selikoff also warns against using a canned quote talking about how great your company is. Use a quote that provides some insight instead. It’s also helpful to know some publications’ standards on using quotes from a release. While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
SMi’s highly anticipated 3rd annual Defence Logistics Central & Eastern Europe conference takes place in just 4 days. There is still time to register online. www.defence-logistics.eu/prc Topics will include regional logistics operations, joint interoperability, strategy optimisation, as well as… – March 03, 2018 – SMi Group
TV news viewers can often detect the use of VNRs within television newscasts; for example, many movie-star interviews are actually VNRs, taped on a set which is located at the movie studio and decorated with the movie’s logo. Another frequent example of VNRs masquerading as news footage is videotapes of particular medical breakthroughs, that are really produced and distributed by pharmaceutical companies for the purpose of selling new medicines.
Take advantage of the opportunity with this list of free press release websites and distribution services at least once a month on the internet.  Some might view a press release as marketing while others view it as education or information.  Regardless, if you do something worth shouting about in your business, then do so!  Press releases keep the world informed and possibly…improve the chances of getting found.
Make them read like news article – Study news articles in your local paper. News articles will have the five Ws and the H in their beginning paragraph. This is called the lead. These basic elements are:
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When choosing a topic for your press release, ask yourself a few questions: is this topic newsworthy? Do people want or need to know about this topic? Is a press release the ideal medium to share this information? If your answer to these questions is YES, you can begin writing.
Press releases typically end with a short description of the company or organization that’s issuing the release, along with a call to action. The call to action could be to participate in the event being promoted, to take a test drive of the product, or simply to find out more by contacting the author of the press release [source: PR Leap Blog].
To make things easier for bloggers and arts editors, make sure you have your social media assets available for easy re-use. You can prepare images that share nicely on social media or even offer a few pre-made shares for Facebook and Twitter and link to these from your press release.
RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it’s up to you to make sure that your press release looks and feels like a real article. No biz blab!
Whether a certain channel or journalist takes interest in your production depends on things like your budget, genre, subject matter, filming location, cast members, awards or other related things such as a unique production method. Start by defining your strategy. Ask yourself, who would consider your production newsworthy. Based on that, you can choose to focus on the mainstream media, freelance writers, indie film websites, notable bloggers / vloggers or other mavens. Depending on your subject matter, you may even find traction outside the typical channels. For example, with a documentary about mental health – approach mental health organizations.
It’s Journalism 101 — the lead paragraph includes the who, what, when, where and how of the story. If the reporter were only to read the lead of a good press release, he’d have everything he needed to get started.
Thanks for dropping in with your unique insight. I definitely agree with the 1st and 3rd points (make the first paragraph very strong, and leave clear contact details) but the 2nd point will vary from publication to publication. I’ve written for niche industry publications where my main job was to scour press release sites and find the latest stories/updates, daily. Then, I would re-hash these stories with my own words (in the voice of the publication).
Hi Emmy. I just saw your video on marketing. So good! It filled a few gaps I hadn’t covered in my research. But one thing is still blurry to me. I would ask you : Where, in an email to the review sites, should we present the Press Release? Say I write to Toutcharcade. My first thought is I would be personal with them, talking to them about my game, my team… And if so, would I copy paste the Press Release below, in the email? Or are we supposed to place that PR as attachment to the email (just like the screenshots and Youtube trailer). Also is there a particularity that differs a review site to an article site? Many websites seem oriented towards revewing only. I’m guessing we need a different approach with them, without a PR. Sorry for the long post. Thank you!! Dominic
Despite the discussions all over the internet, a press release can have SEO value and be part of your 2015 SEO strategy. The biggest factor is that the press release itself has merit and provides value to readers. This will ensure others pick it up, giving you backlinks and referral traffic!
Let’s start with the basics. The opening line of your press release has got to tell the reader everything they need to know about this story. You need to tell them who the story is about, where it’s happening, what is happening, when it’s happening, why it’s happening and how. Do your best to get all six of these details into the top couple of lines – and preferably the opening sentence if you can.
link to photos Stevens Construction has completed the construction management services of Marlins Plaza, located at 5631 Six Mile Commercial Court, announced Dan Adams, vice president south Florida and partner.
Beyond the FAQ section, they also include “Tough Questions & Straight Answers” on their PR submission page. A few of the answers they provide are to comments such as, “All you press release distribution companies are just the same,” and “If an idea is newsworthy, it will get picked up naturally.”
Our release resulted in a story in The Washington Post. In the second, our release was picked up by Google News, and disseminated, landing on multiple sites of station affiliates for ABC, NBC, and CBS News.
Not only do they provide free press release distribution services, but for an additional fee, they can also help create press releases, making them an incredibly versatile free press release distribution site.
Headlines written in bold! A bold headline also typically uses a larger font size than the body copy. Conventional press release headlines use the present tense and exclude a and the, as well as forms of the verb to be in certain contexts.
Articles should be as up-beat and positive as possible. Avoid phrases like following the resignation of the previous chairman or after a period of inactivity. A journalist could decide to investigate those matters instead of reporting what is in the press release and—–even if the circumstances were completely innocuous, for instance if the chairman had resigned due to ill health—–the resulting copy might not be to your liking.
Quotes add life to your press release. When you add a relevant quote to your press release which emphasizes on the core announcement, the media will quote that in their own coverage of the news and you will likely get the attention and generate the positive image you had hoped to establish.
Several full quotes should also be included – try to make the quotes sound like they were spoken, not written. For example, “The critical finding of the report is that many banks…” is not as effective as “This report shows that our banks are ignoring the needs of…”
NOTE: For more links and anchor tag activation pls. contact us using the email “news at enewswire.co.uk” – Max three links allowed per release for one time fee of £30, you can use up to four words per link. This is a one time fee and the release is kept in for at least 12 months from the date of posting.