whitehouse press release banon value of press releases

Below the headline often comes a brief, one-line summary of the press release [source: PR Leap Blog].  Like the headline, the summary should draw the reader in quickly and motivate them to learn more.
As an additional note, even when you pay the high cost for a premium service, you may still not get the level of publicity that you want, which is why many people will research free press release distribution and free press release sites before investing in the high costs of a paid service.
PR Newswire has increased their pricing (again). A 500 word press release is now $1,000 plus membership. Neil Brown. Not sure about the weird reference, but PRweb costs $200-$300 each with a quantity purchase, and Business Wire costs $500/each but is required for public companies.
Several full quotes should also be included – try to make the quotes sound like they were spoken, not written. For example, “The critical finding of the report is that many banks…” is not as effective as “This report shows that our banks are ignoring the needs of…”
Available to all clients of Online PR Media, including those customers who opt for the free release option, is a live URL link. This is beneficial because it can be shared with clients, stakeholders, partners, and other interested parties.
While you can use these releases to build buzz around your brand and establish yourself as a thought leader, this content is likely used to drive engagement, demand and leads. To that end, be sure to include a direct call-to-action to optimize potential for audience engagement.
In today’s SEO world, press releases will provide more indirect value than direct value. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare. For example, a press releases that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness.
To make things easier for bloggers and arts editors, make sure you have your social media assets available for easy re-use. You can prepare images that share on social media or even offer a few pre-made shares for Facebook and Twitter and link to these from your press release.
Immediately following your grabber, compel readers to continue on with an engaging game description. Be sure to weave in core benefits, as well as what makes your game unique. Here is a great press release example of a strong game description.
With free press release distribution services from PRLog, users can take advantage of not only a search optimized webpage and PDF/print version but also search optimized photos, video embedding, and formatting support.