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When done correctly, a press release is an excellent way to boost your business and spread the word about your newest offerings. Keep in mind, however, that learning how to write a press release for a product is a process, though, and there are skills that you need to know to execute the task properly. Fortunately, these things are easy to learn!
People now have control over where, when, and how they consume information. As a result, public relations is no longer about feeding into a traditional news cycle; it’s about providing relevant content when, where, and how your prospects, influencers, and customers will consume it.
The bare bones answer to this is: A press release is a brief written summary or update, alerting the local media about your group’s news and activities. However, we’ve found that press releases are much more exciting than that!
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The key is to spend some time absorbing the news in your community and finding ways your business can fit into the stories of the day. Was there a huge storm that just passed through? An insurance agency can talk to reporters about how to file claims or make sure you have coverage for the next weather event. A tree service can discuss the best way to get broken limbs off your property safety. A roofing contractor can discuss why your roof should be inspected to look for hidden damage. The key is to offer the reporter an expert source who can add depth to the story and tips their readers/viewers can use.
Know the exact sites who have published your press release, how many views it has received, and detailed search engine and social media stats. Easily download each report and share with your team and important stakeholders.
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If at all possible – and in 99.99999% of cases, it IS possible – your press release should not exceed one page. If you seem to be going over while you’re writing it, don’t sweat it. Just keep writing until you get out all of the information in your head. Then, go back and start cutting.
A Community Tool Box publication offers some tips on avoiding press release rejection by using proper grammar, spelling, titles, style, and prose. Remember, editors won’t fix your document for you; that’s on you. They might make minor changes.
If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Any good reporter will make the release look like a story, which means it’s more likely to be picked up and republished. Luckily there are plenty out-of-work reporters out there right now.
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One thing comes to the mind of any good journalist when they receive a press release: Why would I care? The news in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.  The first step is figuring out exactly what message you are trying to get across, and how it qualifies as news.
While operating under the same company, there are two versions of this free press release distribution: free content distribution and paid content distribution (targeted). Both offer different services for different business needs, creating a versatile free press release service.
You can hire me to handle your press release distribution a la carte or request a customized, comprehensive online marketing proposal to help increase traffic to your website and sales for your business.
Once you submit your release, MailChimp allows you to see which recipients opened your email. This allows you to follow up with certain reporters of interest to determine if they need any additional quotes or details for their story regarding your release. You can also A/B split test your emails to see which subject lines have higher open rates.
The lead, or first sentence, should grab the reader and say concisely what is happening. For example, if the headline is Careen Publishing releases new WWII novel, the first sentence might be something like, Carpren Publishing, Ltd., today released their first World War II novel by celebrated writer Darcy Kay. It expands the headline enough to fill in some of the details, and brings the reader further into the story. The next one to two sentences should then expand upon the lead.
The main goal of any press release is to garner the positive image of the business or company. Therefore, any press release which is written for positive purposes is considered as a positive press release because they have the positive spin to blanket even the worse situations if they arise.
Tweet It. If I’ve setup the client’s Twitter account in PRLog, the release automatically is Tweeted as it goes live. Most likely, we’ve got Twitter set to auto-update Facebook, so it gets mentioned there as well. This step helps with indexing the release.
Personally, I prefer to put together a customized media list and send press releases to individual reporters, especially the ones in the local city or niche we are targeting. If your press release is newsworthy, then putting it on a wire service is a great add-on that can bring you more attention from media, customers, potential employees and partners you would otherwise not be able to reach.
It’s simple. A press release is a one to two page document used to call attention to your company and its products/services. They are written in very formulaic ways, and with good reason. Hundreds, if not thousands, of these press releases come onto the scene every day. If they all took different formats, it would be a nightmare for the press to handle.
Your press release isn’t going to do anything for you unless you can get it in front of people who will cover it. That’s why we recommend eReleases, which can distribute your release to over 5,900 publications via the Associated Press and PR Newswire networks, as well as their own network of sites.
Selikoff also warns against using a canned quote talking about how great your company is. Use a quote that provides some insight instead. It’s also helpful to know some publications’ standards on using quotes from a release. While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own.
First word capitalized. As are all proper nouns. Most headline words appear in lower-case letters, although using a stylized small caps font style can create a more graphically news-attractive look and feel. Do not capitalize every word.
The choice of speed over style may be off-putting to some, but if you want to submit your news without long waits for pages to load, then this free news release distribution site will be one that you’ll enjoy using.
All releases are targeted when you set them up to go out for distribution. Proper targeting can often mean the difference between thousands of reads and plenty of traffic streaming back to your money website or the lack thereof. Be sure you research every single industry your company, products, or services apply to before you set your industry targets pre-distribution.
WASHINGTON – The Office of the Director of Science and Technology (DS&T) within the Office of the Director of National Intelligence (ODNI)—in partnership with the Office of the Under Secretary of Defense for Intelligence (OUSD[I])— announced today the winners of its first public challenge contest, “Xpress,” to explore artificial intelligence (AI) approaches with the potential to transform the process by which analysts currently support policymakers and warfighters through the research and generation of written products.
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As we uploaded each release, we looked for ease of use, additional complementary services, paid-for upgrades and whether registration was required to use the service. Each release was amended slightly so that we could identify if it were covered by other sites we would be able to identify which source they had got it from.
Now, however, thanks to the rise of digital marketing and, more specifically, free press release websites, businesses, brands, and even individuals submit press releases for different purposes. Yes, exposure is still part of it, but so are other factors such as SEO.