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WARNING: What I’m about to show you can be a very effective marketing tactic.  But in the wrong hands or done without taste can easily be spammy and crummy.  So, please use this knowledge for good and apply some of my Kindlepreneur principles as you step through this.
Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release. The rest of the body tells all the important details of your story: who, what, when where why and how. Put the most important information first, followed by more general information, and don’t forget to include your contact information at the end.
If you’re handling press release distribution on your own, it’s nearly impossible to match the time and efficiency of a press release company. Press release distribution services can reach a wide range of media sources instantaneously, whereas it may take hours or even days for independent press release distribution to reach that same visibility.
To put it another way: this paragraph should give your reader all the information he or she needs to understand the “next steps,” regardless of whether that’s where to find your upcoming event or how to contact your new HR manager.
Find out which bloggers and journalists your audience follows and reads. Read their past articles. Get to know them through their profiles. When you reach out, add a personal touch that sets you apart from the mountain of other press releases they receive.
Personal and pertinent quotes add a human touch to your release. It makes a reader feel like this is not just another commercial company looking for the limelight. A quote gives the message that your news affects real people, and others want to hear about it.
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Take Catbrella Inc., a fictitious ad agency, which just gained its 10th Twitter follower after two years of paid social media efforts. To announce its achievement, Catbrella could issue a press release like the one we’ve dissected below.*
Opening paragraph: The opening paragraph has to be strong and include pertinent information, namely what the press release is about, who it affects, and why they should read or act upon it. If you talk of an event or launch, you also need to mention when it will take place.
At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example: http://www.example.com, not Click here to visit the website.
Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
Sharon, as noted in criteria, I’m going to stick with free press release sites that handle all types of press releases. I discovered industrial free press release sites, travel free press release distribution services, and ones that were geographically-centric so I decided it was best to try to keep the list as broad as possible. Ideally, these sites will be useful across all industries and at least for U.S. businesses.
Use bullet points or long lists. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release.
Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.
Using a standard package from PR Web, we created a generic Press Release by PR Web for an incredible book by Pamela Hodges called “How to Be a Cat.”  This book is so fun and catchy that some of my favorite authors like Marion Roach Smith, Joe Bunting, Jeff Goins, and Steven Pressfield gave incredible endorsements.
A press release is a written communication that reports specific but brief information about an event, circumstance or other happening. It’s typically tied to a business or organization and is provided to media through a variety of means. 
Following our press release template will help you stay on point as you write your press release. You’ll want to follow it closely to ensure you’ve included all the key information, such as your release date, boilerplate, and end notation.
[…] How To Write A Press Release For Your App Launch Writing and distributing your app press release is a step you don’t want to skip. The media landscape has changed dramatically over the last five years and we’ve seen a sudden jump in adoption of social media tools by journalists in just the last year. […]
One of the things that drew us to select eReleases in our list of best and free press release websites was the easy-to-understand press release distribution packages. They have three pricing levels to choose from for their press release services, with clearly stated benefits.
The list of free pr sites is GREAT – I thought I’d done most of the ones that are out there that get ranked in Google, but you had some additional ones that I used after reading this – and they were easy. OpenPR.com and Newsvine. Both seem to be solid and reputable, I’ll be curious to see if we show up in Google after using them!
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
The company is part of global media intelligence company Cision and serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa, and Asia-Pacific regions. It has 35 offices in 18 countries, including 10 in the U.S.
“ Your site is the greatest. It was so easy to fill out everything. I was done with my press release a good 15 minutes faster than any other press release site I have found so far. I would definitely recommend you to others. ”
In the next paragraph, include a biography about the speaker or group that is coming to campus. This may begin with a short description of the person’s job and additional title information, and about the company/organization they are with. If your event is a performance, also would be appropriate to include a description here.
These templates are easy to download and print. Each free press release template is available in Microsoft Word (DOC) format. Just choose a press release template and download it. Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release.
So instead of stuffing your next release with jargon, take a page out of our book (okay, fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement. Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle will often help carry your content and increase the likelihood of social sharing. 
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Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
To make it clear to members of the press – reporters, writers, and editors – that the information you’re giving them is a press release for their use, and not an advertisement or letter to the editor, you need to send it in press release format. Yes, there is a specific format you should use when preparing a press release. Here are some of the key features:
It’s not a bad idea to have a standard-issue press release with some contact information and details about upcoming dates. Try to be pithy, and get to the point. No one cares your band is on tour except you and your parents, so don’t lead with that right out of the gate.
Journalists, media and customers are always looking for the latest happenings in your industry. Your custom newsroom helps centralize your content into one convenient place. Press, News, Events and Company information can be listed on your newsroom.
It’s also important to make any author quote you use relevant to your book press release. If it’s a family friendly book, for example, avoid making a statement that could be seen as offensive or inappropriate. The press release for your book needs to work as a cohesive whole.