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[…] How To Write A Press Release For Your App Launch Writing and distributing your app press release is a step you don’t want to skip. The media landscape has changed dramatically over the last five years and we’ve seen a sudden jump in adoption of social media tools by journalists in just the last year. […]
Advance notice helps too. If you have an event you are trying to get covered, waiting to send notice until editors are rushing out of the door on Friday evening could lead to a missed opportunity for media exposure. Editors will have to scramble to fit it into their story budgets for the weekend, leaving a bad taste in their mouth about your company.
These templates are easy to download and print. Each free press release template is available in Microsoft Word (DOC) format. Just choose a press release template and download it. Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release.
A note about press releases being accepted for ‘publication’ by the sites: we have (as you might expect) a lot of experience writing press releases that meet the rules laid down by various news wire services (e.g. don’t make claims about being the ‘best’ something unless you can prove it). However, not all of the sites accepted our releases, this may be because they didn’t meet the site’s editorial guidelines or for some other reason – why some sites rejected our press releases isn’t at all clear.
Any time you’re creating contact that is original, you’re establishing yourself as an authority in your industry. You’re positioning yourself as an expert in your niche, and that lets you build a sense of trust and loyalty among your clients and potential customers.
One of the reasons that we chose PR Newswire for our top list of paid and free press release services is because they have one of the largest press release distribution networks over multiple media sources.
There are many differences between advertising and public relations and in PR, the media is not required to cover your story. You send your press releases hoping they will pick it up for their magazine, newspaper or local newscast.
WASHINGTON – The Intelligence Advanced Research Projects Activity, within the Office of the Director of National Intelligence, announces today the “SuperTools” program, a multi-year research effort to develop comprehensive software tools for designing and analyzing superconducting electronics circuits.
A well-written press release is the first step in getting some attention for your new album. Use this template to help you organize your information. Note that this template was written with bands and indie labels in mind as the writers and the media in mind as the readers. PR folks and radio pluggers will want to take a slightly different approach with their press releases, one- sheets for distributors and stores should also be slightly different.
Write the location and date of the launch. You will need to write the city, state and date (current date of the release). The city and state should be the same city and state of the company’s headquarters or product launch.
Español: escribir un comunicado de prensa, Deutsch: Eine Pressemitteilung schreiben, Nederlands: Een persbericht schrijven, Français: rédiger un article de presse, Italiano: Scrivere un Comunicato Stampa, Português: Escrever um Press Release (Comunicado de Imprensa), Русский: написать пресс релиз, Čeština: Jak napsat tiskovou zprávu, Bahasa Indonesia: Menulis Rilis Pers, 中文: 撰写新闻稿, العربية: كتابة البيان الصحفي, हिन्दी: एक प्रेस विज्ञप्ति लिखें, 한국어: 보도자료 쓰는 법, Tiếng Việt: Viết Thông cáo Báo chí, 日本語: プレスリリースを書く
To be more effective, small business owners should try sending their press releases to a few dozen journalists who have recently covered similar stories in their local paper or in a trade magazine. They should send the release at least a few weeks in advance of whatever is described in the release (for instance, a new product, service or an event) actually happens.
The job of the press release title is to grab attention and encourage the journalist to read more. Don’t labour over what title might look good in print – most journalists/editors will change the title to suit their readership.
If you’re handling press release distribution on your own, it’s nearly impossible to match the time and efficiency of a press release company. Press release distribution services can reach a wide range of media sources instantaneously, whereas it may take hours or even days for independent press release distribution to reach that same visibility.
Communicate the 5 W’s (and the H) clearly. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. Consider the checklist in context with the points below, using the example above to generate our press release:
Not all press release distribution sites will have this same type of transparency and make that extra effort to help you feel like you already know who is on the other end of the phone or computer screen.