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Popular junk hauling franchise, 1-800-GOT-JUNK? is off to a record-breaking start to the year as they approach their 15 year anniversary in business. Franchise owners, Mark and Claudine Rubin, remove excess clutter from homes and businesses in the DC Metro area, and are planning to double their staff as they gear up for spring cleaning and their busy summer season. – March 03, 2018 – 1-800-GOT-JUNK? DC
We’ll go into each of the sections of the book press release template in turn. Always remember that you need to write like a journalist – not an author. Clear, concise communication is your guiding philosophy.
For example, if you were writing a press release from Tesco apologising to residents for the upheaval caused by the building of a new store, you wouldn’t write “Residents are up in arms over Tesco building works” – that’s what the paper might print. You write “Tesco is taking residents’ concerns seriously and holding a public meeting on…”
The use of multimedia in any form (photo, video, audio, downloadable files, etc.) can greatly increase the pickup and visibility of your release. In regards to photo options, we have the following available as add-ons to your release:
It’s also important to make any author quote you use relevant to your book press release. If it’s a family friendly book, for example, avoid making a statement that could be seen as offensive or inappropriate. The press release for your book needs to work as a cohesive whole.
All press releases must include a headline, sub-heading and a notes to editors section listing the contact information of the academics mentioned. The number of paragraphs will vary according to the newsworthiness of the story, however, the introduction must always answer the five Ws and a quotation is always needed. It is good practice to limit press releases to approximately 300-350 words, featuring the key information presented with an angle in mind. 
If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Any good reporter will make the release look like a story, which means it’s more likely to be picked up and republished. Luckily there are plenty out-of-work reporters out there right now.
My most successful recent pitches have been “media drops” which entails dropping the product off at the studio, radio or tv station, or newsroom, together with the press release and background information materials.
Hello. Although I personally reckon this post is a bit prescriptive (I prefer devs to just say Hey, I’ve made a NEW THING! Here it is!, there are some good tips regarding content to possibly include. (Just, y’know, avoid doing the robot thing. I get 50+ PRs on a good a day (on a bad day, I get more), and many of them look identical in structure and that’s a FIVE-ALARM WARNING to bin every one of the things.) In terms of format, though, speaking as a journo, sending me a Word document is a really great way to get me to immediately delete your PR. Send the text in the *body* of the email, so I can easily access and search it later. Do not make me load up some other app or even fire up Quick Look to view your copy. (Also, a *huge* number of devs I know don’t use Word these days, threatening any fancy formatting. PDF’s fine for an online press kit, though—no problems copying and pasting from it, assuming you’ve done the PDF right.) And I’m sure this sounds grumpy as hell, but when you’re bombarded by email, you need to be able to filter things very quickly. Open the attachment to read about my new thing loses to My new thing is…
PR Newswire:  The PR Newswire iReach service does not include wire distribution. In order to have the ability to distribute your press release via the newswire network, you must be a member ($195/year).PR Newswire is the only service we reviewed to broadcast the image from your press release in Times Square. This unique feature isn’t likely to generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
My greatest press tip to small business owners would be to write a book! It doesn’t have to be a tome or very long. Write about what you know and about your business. Write a book about the Top 10/25/50 questions you get asked about your industry and publish it as an ebook on Amazon. Put out a press release announcing your new book, and advertise it on your website. It will give your business more credibility and confirm to people that you are the expert in your field!
That being said, press releases do help increase the overall awareness of your company and brand in many ways — just don’t expect websites picking up your press release to directly impact your ranking on the search engine results page.
Now that we have discussed much about what a press release is, you may have gotten an idea about the aim of the press release. Anyway, the main reason of a press release is to get media attention for anything that is new or upcoming in your business such as a launch of a new product, an upcoming event or any current happening. The aim is to write a press release in a compelling manner so that it attracts the journalists and other audiences, ultimately enhancing the image of the company or brand.
“I think the fact that press related sites are not a trusted source of information for a site like Google News sums up their now spammy nature,” writes SmartInsights blogger Chris Soames. There are so many of the sites, journalists cannot possibly read them all, and they often lack newsworthy or relevant content, he adds.
To help you write your press release, here is a sample of one and a breakdown of its elements. The press release example below is based on the one given by Dave Wooldridge in its book The Business of iPhone App Development and seems to be working just fine.
Don’t Syndicate. Once the preferred method of press release distribution, syndication is now dead. While some brands used to spend thousands of dollars each month to distribute their press releases, experts like Tim Grice have since come out to say that there is “no value in press release syndication for SEO purposes.” Instead of taking this approach, share your press release with local media outlets. You’ll enjoy a better ROI and your press release will get more traction.
However, if your release is not almost picture-perfect, it will go in the rejection pile with all of the other shoddily composed (and promptly rejected) news releases that editors get bombarded with day after day. Read this article by the Torontoist to find out what editors – like the one at the Star, who was mentioned in the article – do when they are over-inundated with error-prone articles and news releases.
“We are thrilled to partner with CNMW and showcase our products in the leading laser and robot regions of the world”, says owner CEO of Laser Shooting Robots, Brad Lambert. “Their passion and dedication to making quality robots is already well known. It’s an honor to be able to design alongside their team.”