when to write a press release trucking press releases

Keep it Objective. Readers will respond better to a press release that gives the details of a show than they will to one that simply tells everyone how great an upcoming event is. The more objective your press release can be, the better.
Moreover, press releases are in public domain; that is why they are easily reachable and visible to the target audience. For this reason, a press release is considered as a valuable piece of marketing content as well as a ticket to earning news coverage. The upcoming sections will discuss more about the press release format.
We guarantee your press release will appear on at least 100 media sites or we will give you a 100% refund. *Most customers get much better results. In comparison, press release services that cost $15,000+ don’t guarantee placement.
A press release is an official announcement issued to the news media.The heading should contain action verbs, the first paragraph should answer the; who, what, why and where. The press release should contain understandable language and a quote.
To get all of these pretty little amenities nicely wrapped up with a big, red bow on top, you’ll have to play by the rules. In this regard, it’s better to think of press releases the way you would think of being covered in a tier-one newspaper for a major story.
The press release also promoted our event to potential sponsors, local businesses, and national brands. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities.
You can sort any column alphabetically by clicking the arrow next to the column heading. I’d recommend going straight to Status header and finding the Winners. Those are the ones you’ll want to submit to.
You don’t want to pique a journalist’s interest only to have that person scrounging and searching to find who to call for more information. Contact information can either be at the top or bottom of the page and should include the name, e-mail, and title of whomever the media contact for the story is. Usually, it will be your company spokesperson or a dedicated staff person familiar with the topic who can answer reporters’ questions.
The next step in your press release writing process is creating a killer headline. Your headline should grab the attention of your audience (whether that’s an editor, reporter, or the general public) and encourage them to keep reading.
When you do your research, identify working patterns and deadlines. Many weekly local papers, for example, have a Tuesday deadline for Thursday publication. So, you might be wise not to issue a time-sensitive press release to that audience on a Wednesday.
However, if you have the time, you are probably better off saving your money and writing the press release yourself. For tips on how to write your press release, view our how to guide. If you are having writer’s block and need some ideas, look at these press release examples from the pros.
While writing a good press release is more of an art than a science, there are some tried and true strategies that work. To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide you with actionable advice to create your own successful news release.
One thing I will stress — not only your first paragraph, but your title & keywords are also extremely important. Many journalists I’ve worked with set up alerts when an article w/ a certain keyword combination was published on Google News. So if your press release is about a new innovation in shower sealants, make sure you have keywords like “remodeling,” “bathroom remodeling,” “seepage,” “water damage,” and the like. Don’t force them in there to the point of being awkward, but certainly work in naturally as keywords as you can.
Submitting a press release via a Premium membership incurs additional costs per item. Again the amount of coverage the press release will get will determine the price. Reportedly prices range from 800-2200 USD, with the average being 1000 USD.
What follows are three examples, pretty much picked randomly, which show how it’s done. The first two have a little biz-blab in them, but are still reasonably effective. The third one (from Microsoft) is an excellent example of how to write a press release that will intrigue reporters and editors.
The Experts Directory is a unique feature offered to journalists by this best press release distribution company. Journalists can sign up for a free account and have the ability to post a query and let thousands of experts on PRLog answer it for free.
Just as a book title needs to be carefully chosen to interest potential readers, a press release needs a well thought out headline to make it stand out from the endless press releases journalists deal with.
A press release can be used to announce a new or updated product. Other press release topics can include a partnership with a company or organization, as well as being issued an industry award. For additional press release topics, visit: http://www.ereleases.com/prfuel/press-release-topic-ideas/. As you just saw, you may include a url in your press release.
To put it another way: this paragraph should give your reader all the information he or she needs to understand the “next steps,” regardless of whether that’s where to find your upcoming event or how to contact your new HR manager.
If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters. Press release writing is definitely not easy.
Here are a handful of other free distribution sites that you can use for SEO purposes. My preference is to use sites with a Page Rank of 4 and above, and I don’t usually bother with PageRank 3 and below sites due to time constraints. Your situation may be different.
28th February 2018 – Jacksonville, Florida – Marlin Consulting Solutions is happy to announce that it has successfully received official certification to become the first Agile CRM Partner in Florida and on the East Coast of the USA
A press release communicates to an audience that has no idea about the happenings of an event in question. Usually, the occurrence can be current or expected. By creating the awareness, you are able to get many people involved in the process so that your event gets as many people as possible.
First and foremost, please make sure your press release is a true press release and announces something new. Your press release title must be an announcement (examples: new development, new product launch, new service, new hire, new partnership, new award, new event, new deal, new campaign, new promotion etc., among others). Also, the title is recommended to contain the company name that makes the announcement. Anything found not among the lines above will not be picked up by our editors for distribution via EPR Network and publishing on express-press-release.net in particular.
There is a source of natural color that cannot be replicated: quotes. Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right.
Be creative and don’t be afraid to try something that might seem outside of the “norm.” Remember, editors and writers are getting pitched hundreds, if not thousands, of press releases a day therefore finding a way to make yours stand out is the key. Before determining what exactly it is that will set your press release apart, know your audience and know whose attention you’re trying to grab.
Write the boilerplate. The boilerplate section covers information about the company such as the number of years in business, mission statement, and other products the company offers. This section may also include information about the company’s CEO or founder.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
Exposure is still an essential element of free press releases, but not in the traditional sense. Now, even with limited or almost no resources or budget, free press release sites make it possible to create a free press release and have it distributed all over the world.
Hi Makori, thanks for the comment and great question. The headline and the first sentence are both incredibly important and should both be treated as grabbers. I would argue that the headline is the most important element though because it is often the element that gets people to click and read the press release.
Not only are you getting Newswire.com’s highly trusted press release distribution service, but you are also sending to PR Newswire™. The largest, oldest and most trusted distribution service in the world.