when to send out a press release where to submit a press release for free

Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It’s worth the time and effort on your part. 
The site does not provide a price for submission services, and this is a serious drawback. You can fill out a form and ask for information. This can prove to be more trouble than it is worth in the long run. However, do keep in mind that they are quite expensive. They charge you a yearly membership fee, plus distribution charges. If you have $1000 to $2000 to spare, PRNewswire can get you a good coverage.
Polar King International, Inc. and the Polar Leasing Company to showcase outdoor walk-in coolers, walk-in freezers, and rental units at the 2018 International Restaurant and Foodservice Show of New York. The event, which runs from March 4-6, takes place in New York City, NY at the Javits Center.
Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
The hardest thing for people who are new to PR to grasp is you really have to take your ego out of it when it comes to finding something the press is going to write about, Selikoff says. What’s newsworthy to a publication’s readers is often completely different than what you are trying to get across.
I am with 24-7 Press Release Newswire (http://www.24-7pressrelease.com) a press distribution company that has been around since 2004 and believe me, there is not much that we have not seen or witnessed.
However, your audience is likely comprised of more than just the media.  That’s why newswire services (such as PR Newswire) also post press releases online, where they get indexed by Google and other major search and news engines and can then be found not only by the media, but also by the general public.  That’s why traditional wire distribution and online posting both work to increase the reach of a press release.
PR Fire is a leading online public relations and marketing service that will help you to connect with consumers, media and bloggers to shout about a new product, launch a service or simply raise the profile of your company or organisation.
Press releases can also be a tool in online reputation management if you choose to include your brand name in the title. This is because when users search for your brand name in Google, many of the newspapers that publish your press release will show up high in the SERPs. This is advantageous because it allows your company to craft its own brand narrative.
Everyone is promoting their products and services online to increase visibility.  A really good and cost efficient way to increase exposure is through press releases.  There are a lot of free press release distribution sites out there, but here are our top 5 picks for PR and Communications teams to explore:
Massachusetts College of Liberal Arts (MCLA) is the Commonwealth’s public liberal arts college and a campus of the Massachusetts state university system. MCLA promotes excellence in learning and teaching, innovative scholarship, intellectual creativity, public service, applied knowledge, and active and responsible citizenship. MCLA graduates are prepared to be practical problem solvers and engaged, resilient global citizens.
We recently launched a press release for our 10 Year Anniversary. It was picked up by nearly 300 news publications in a few days. It is a great press release because it highlights our anniversary. Any big landmark in a competitive industry is worth celebrating. It also has quotable content about our company stats, and gives the audience value since we are offering a 10 percent discount on all translation services.
Your entire press release should be error free. Have someone else check your grammar and proofread for typographical errors. Double check all links, facts, statistics, data, and contact information before you publish your press release.
It can be tempting to provide superfluous facts and tidbits about your company or the development of your announcement — we sometimes think a piece of writing is lacking if it isn’t drawn-out and just shy of being a novella. However, a press release needs to be helpful and concise.
There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore. We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it’s one of those tactics that could be a hit or miss, but if it hits, it could result in a major press launch for your brand. For example, BeardBrand launched their store and never looked back literally the day an article about beard grooming for men mentioned them and was published in the New York Times.
Just in time for the Chinese New Year gift-giving season, customized gift wrap is available with the purchase of each Widget-X and Widget-Z phone. Both phones also let students and teachers take advantage of education level pricing which is also available in the U.S.
• Company stories – Do your company executives spend their vacation time saving endangered species? Do you have a killer company culture and a 0% turnover rate, and you have secrets to success you can share with others?
http://www.seenation.com This site is a leading Internet press release and articles distribution service. We are grateful for your interest in our services, and we look forward to being a valuable resource for you. We strive to be a quality resource for both authors, publishers and end users alike.
At the end of your press release, you should include the word END or ###. This will tell your readers that nothing follows. It also tells journalists that the end of the press release has been reached.
This list is pretty awesome, but is there a credible list of showing which ones worked and which ones didn’t? Hard to just dish out cold cash and waste time for press releases that are just going to sit around and not get any traction. Thanks. http://kck.st/1pmqTYl
Once you’ve submitted your order, your registration and press release will be checked for content acceptability.  iReach and PR Newswire maintain their reputations as credible news delivery services by adhering to acceptable content guidelines.
But I want to make it clear that you shouldn’t waste your time or resources, or rely on, press release distribution services as an exclusive method of getting your news “out there.” Even if you do everything right, they probably won’t get the job done.
It’s Journalism 101 — the lead paragraph includes the who, what, when, where and how of the story. If the reporter were only to read the lead of a good press release, he’d have everything he needed to get started.
However, if you’re approaching someone who blogs or vlogs in the spare time, this rule may not apply. Follow them on social media, find out when they’re active (consider that they may be using Hootsuite or similar to schedule posts) and try to approach them when they are online. This way, you’ll be ready to answer any questions immediately.
It’s important with any release to ensure you’re writing for the appropriate audience, and straight news tends to be targeted toward business journalists, news editors, assignment editors and investors, as well as current and potential customers. For this reason, it’s important to focus on presenting your news in a straightforward and easy-to-read manner.
The three-step Doggy Massage is available on DVD or internet download. These instructional videos teach the pet owner how to gently massage their pet into a state of relaxation, even during fireworks or afternoon thunderstorms. The Pet Spa, Inc. also makes available to its consumers a full line of beef, chicken, or turkey scented massage oils guaranteed to put your pet in a good mood.
To be fair, we did expect this result, it is rare enough for someone to pick up news from some of the premium paid-for news wires and given the volume of free press releases being pumped these days we would have been (pleasantly) surprised to find any pick up of our releases. When we did find a release that had been syndicated out to other sites none of those other sites came across as ‘high quality’, they were invariably loaded down with banner and AdSense advertising.
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