what to include in a press release press release example

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Why should these people care what you have to say? If you’re sending it to the right audience, it’ll be obvious. If you’re not, well, why are you wasting your time? Give the right people a piece of news (news, not advertising) and you’re on the right track.
Some stories don’t need to be made into full-fledged press releases to become pitchable – the news is just as easily shared as a blog post that gets sent to journalists. In fact, all press releases should be posted on the company’s site (as either a blog post or as a page in the news section of the website) before it gets sent out via press release distribution services anyway. In most cases, a blog post version of a press release is completely adequate.
Writing the story. Start with a good lead — a sentence that grabs your reader and makes her want to read more — for example, The fourth grade class painted one wall of their classroom with a picture so strange that their teacher immediately sent for the principal. Write your story plainly so that everyone can understand it. If possible, use quotes in your story to make it more interesting – for example, The flames were so hot I thought my helmet would melt, the firefighter said. And remember to answer the questions Who – What – – Where – Why – How.
Challenge Europe provide a wide selection of specialist nuts, including the popular nyloc nut, plus the combi nut with integral washer for load spreading/anti-vibration purposes which saves fiddly assembly, loss of washer, etc. – March 03, 2018 – Challenge (Europe) Ltd
Jeremy Marsan is a business analyst and staff writer for Fit Small Business currently specializing in small business healthcare issues and product reviews. When not helping small business owners he enjoys many artistic projects, including music performance/recording, blogging, creative writing and carpentry.
News agencies can be corporations that sell news (e.g., Press Association, Thomson Reuters and United Press International). Other agencies work cooperatively with large media companies, generating their news centrally and sharing local news stories the major news agencies may choose to pick up and redistribute (i.e., Associated Press (AP), Agence France-Presse (AFP) or American Press Agency (APA)) and Indian Press Agency PTI.
This paragraph is where you will explain your new product, your discovery or any advances that your company has made. You should also include quotes, if they are available. This will give your readers an objective view of your press release and, if you quote experts, should make your press release stand out as credible.
The reporter isn’t interested in helping you make money or driving visitors to your site. He’s looking for a story that will be interesting to his readers and pleasing to his editor. He could care less about your great selection, super customer service and commitment to quality. He wants to know only the info that will help him craft a good story about teens and their weight.
My primary goal for writing and submitting a press release for a client is to get a link back to their website. Links to your site help increase its authority and can help your website – or a page on your site – rank better in Google for a targeted keyword phrase. Dofollow links back to your site from other sites also help pass PageRank.
Note NoFollow tags. NoFollow tags are inserted into website code to stop the search engine spiders from following the links. If the spiders can’t follow the links in your press release, there is little benefit.
We have crafted this comprehensive, easy-to-follow press release template complete with a promotional plan and considerations for your next announcement. We use these same guidelines when writing and formatting our releases here at HubSpot, and created a faux, sample release to illustrate what content goes where and why.
Get your press release published on 7000+ News and Media Outlets. Your story is syndicated to a wide range of business, financial and news outlets to increase your presence online and in search. From our Basic Press Release to our Premium Distribution, you can select from a wide range of plans.
Press release templates are document models which are used to tell new subjects to the target audience. Overall, a press release is news originating from a business, an organization, a new startup, or an established entity. The purpose of the news story is not to persuade a reader to make a purchase of something at all; rather. You may also see Media Schedule Templates.
True Success Café is announcing free gifts of personal development products for members of its online community. These resources are for anyone who wants to achieve their goals quickly and program themselves for accelerated success. The bundle to be given away include 9 audio affirmation recordings… – March 04, 2018 – True Success Cafe
SEO expert Jeremy Levey, now with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.
Want to get the word out about your crowdfunding campaign with a press release? Check out some of the free and paid press release services below. For more information on creating a press release, check out Ways to Improve the Visibility of Your Press Release and Tools You Can Use to Find Bloggers in Your Niche. 
This last sentence or two focuses on the future. If you’re supporting a candidate, for example, you can say what date the election is held, and what the stakes are. If you’re advertising an event, you can note that it’s annual and the next one is already scheduled. Simply wrap up by looking ahead in some way. This is a very short paragraph, sometimes only a sentence!
A new study by the Flim Flam Marketing Group shows that while 75 percent of adults surveyed point to bad phone behavior as one of their pet peeves, only 20 percent admit to being guilty of this behavior.
While operating under the same company, there are two versions of this free press release distribution: free content distribution and paid content distribution (targeted). Both offer different services for different business needs, creating a versatile free press release service.
If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Any good reporter will make the release look like a story, which means it’s more likely to be picked up and republished. Luckily there are plenty out-of-work reporters out there right now.
Hi Mike, thank you for your comment and suggestion! I think adding that line would be a good improvement for the template. Once I get some time, I’ll try to make that adjustment. That said, I may take your suggestion a bit further. Instead of saying FOR IMMEDIATE RELEASE, I may put something like FOR IMMEDIATE RELEASE or EMBARGOED UNTIL [INSERT DATE] so developers know where to put the for immediate release or embargo date 🙂
Recently on theplace4vitamins.com, an online store dedicated to selling the best herbal products, teenagers had the chance to say what they thought about weight loss and whether a society that pressures young people to be thin is a good thing or a bad thing.
In 1924, Benito Mussolini placed Agenzia Stefani under the direction of Manlio Morgagni, who expanded the agency’s reach significantly both within Italy and abroad. Agenzia Stefani was dissolved in 1945, and its technical structure and organization were transferred to the new Agenzia Nazionale Stampa Associata (ANSA). Wolffs was taken over by the Nazi regime in 1934, and Reuters continues to operate as a major international news agency today.[5] In 1865, Reuter and Wolff signed agreements with Havas’s sons, forming a cartel designating exclusive reporting zones for each of their agencies within Europe.[6]
What is it about your production that makes it newsworthy? If you can’t think of anything, the chances are it’s not. Not every single film and TV production on earth has to be covered in the media. But if there is something special about your production, OPEN with that.
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Hi Kari, I read your article and am really curious about how to get the word out about our launch of Enjion.com at the beginning of this month. You seem like a person who knows her stuff on the topic of media exposure and I could really use your perspective if you had a moment and some wisdom to share.
Write an announcement about your business – a new product launch, current promotion etc. and share your message fast and easily. Our intelligent text optimization tools help you to get the most out of your content. They guide you to optimize your text with important keywords,a well structured copy and impactful links for better search visibility and to lead more traffic to your site.
My Rating: I compute the above statistics and rate each site based on its credibility, traffic, popularity and the quality of results that it yields in the end (after the website distributes your press release).
TV news viewers can often detect the use of VNRs within television newscasts; for example, many movie-star interviews are actually VNRs, taped on a set which is located at the movie studio and decorated with the movie’s logo. Another frequent example of VNRs masquerading as news footage is videotapes of particular medical breakthroughs, that are really produced and distributed by pharmaceutical companies for the purpose of selling new medicines.
The use of multimedia in any form (photo, video, audio, downloadable files, etc.) can greatly increase the pickup and visibility of your release. In regards to photo options, we have the following available as add-ons to your release:
From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus on storytelling and distribution (both very important things), it can be easy to forget other press release must-dos.
In your case, I would look at eRelease’s distribution list (Click “Where Does it Go?”) and see the list of publications they send to under the “Banking and Financial Services” category, or perhaps “Investments.”
In time for the holidays, this press release from Amazon announced that they have made their fastest delivery service available to select small businesses using Amazon to sell their products. The article said that “a specially-curated list of products from Amazon Handmade Artisans are available through Prime Now this holiday season”. The press release is expected to increase Amazon seller and Amazon Prime subscriptions, as well as sales for small businesses that sell on Amazon.

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