what makes a good press release how to release press release

If the next social media marketing agenda is something worth hearing, why not put it at public disposal. The best way to do that is to put it all in a press release with the help of the following press release template.
8) Complement your existing marketing campaigns. A press release or a series of press releases that span many months can work jointly with other types of marketing, such as article distribution, social networking, and pay-per-click ads.
If not, you must provide the details of your media/PR department in the Contact section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people.
Free press releases can be an important part of a larger SEO and marketing strategy. They can be a great complement to other search engine tactics and can bolster your social media profiles, blogs, and other content marketing tactics.
Your press release should be kept to about 500 words (some free PR services require you to keep press releases to 250 words or less.) Press releases should be at least three paragraphs long including the opening paragraph, a supporting paragraph(s), and a closing paragraph that restates or summarizes your main points.
Many people think press releases have to be chock full of buzzwords and branded terms. Big data anyone? Five syllable words you have to look up on Thesaurus.com? Quotes from every executive on the planet that go on for pages? We’ve seen it all. Unfortunately, so have reporters — and they are not fans. 
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Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.
PrLog’s press release plan has the most features available for free.  With clickable links inside the body (a key feature to increase your website’s SEO), ability to include company logos, unlimited unique press releases, and more, this site allows for a truly customized press release at no cost to you.
Event:  outline the who, what, when, where and why of an event with the goal that the media will talk about it and/or attend themselves.  Example headline:  “ABC Company’s Annual Golf Tournament for Local Schools to Take Place on Friday, June 7.”
The site is fast and easy to navigate, and there are plenty of resources, including white pages, how to’s and marketing strategies targeting online only businesses — making this site ideal for a small business.
Massachusetts College of Liberal Arts (MCLA) is the Commonwealth’s public liberal arts college and a campus of the Massachusetts state university system. MCLA promotes excellence in learning and teaching, innovative scholarship, intellectual creativity, public service, applied knowledge, and active and responsible citizenship. MCLA graduates are prepared to be practical problem solvers and engaged, resilient global citizens.
PR Newswire is the top dog when it comes to search engine referral traffic, according to traffic trends by ComScore and Experian. It’s the oldest (more than 60 years old) and largest (200,000 distribution points) press release company — but also the most expensive. Some say their Account Manager turnover is high and customer service is little to be desired, although they themselves say they have won “more than 20 awards” for serving customers with professionalism. so, they’re still highly recommended by most analysts, especially when it comes to B2C business. The pricing structure can be a bit confusing, but ranges from $545 for local distribution beyond $2,000 for national coverage.
The first sentence of a press release is often called the grabber because it must (1) “grab” a reader’s attention, while (2) communicating any major points. (Your reader may only read this one sentence, so make it count).
I’d recommend pitching the writer first, with an angle specific to their beat. If a case needs to be made to the editor, it can fare better coming from the writer, who’s already had an opportunity to work out an angle with the PR rep. As an editor, I’m more likely to prioritize emails coming from those I have personal relationships with. These have been built over the years from the days when I was the writer presenting to my editors. Starting a new relationship with me as an editor, the most successful pitches have been those offering high profile interviews (editors that still write columns will want to take these for themselves before passing them off to junior writers) or highly specific content, like an original guest contribution. [3]
At the bottom of your press release should be the contact info for the person fielding press queries for the album, even if this information is also at the top of your page. Set this information apart from the body of your press release in the same manner as you did the header – again, a box around the text works great, as does a larger type size or bolding/italicizing the text.
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