wharton press release trump how write a press release

Headlines written in bold! A bold headline also typically uses a larger font size the body copy. Conventional press release headlines use the present tense and exclude a and the, as well as forms of the verb to be in certain contexts.
By harnessing the power of open source technology, the HighWire Open Platform provides societies and publishers with options and choice that allow them to adapt to meet new business goals and readership demands. They can easily connect different content types inside and across platforms and integrate with best-of–breed platform-based vertical products and services.
Each submission includes a downloadable PDF Report that contains a detailed listing of the exact URLs where your press release has been published. We also track the number of Shares, Likes, Tweets and G+1 your PR receives as well as the geographic location of your readers. If desired, you can track your press release with your Google Analytics account.
These free release services often serve as an excellent learning opportunity to discover how to hone your writing and distribution techniques and ensure that, once you do move to a paid distribution option, you will have mastered the art of structuring and writing a press release. 
4. Lead Sentence: Set the hook in the reader’s attention. Keep them moving toward the objectives – key messaging & calls to action. Lead paragraph starts with an interesting statement, not boilerplate.
It’s not a bad idea to have a standard-issue press release with some contact information and details about upcoming dates. Try to be pithy, and get to the point. No one cares your band is on tour except you and your parents, so don’t lead with that right out of the gate.
Evolve IP®, The Cloud Strategy Company™, announced today that CRN®, a brand of The Channel Company, has named Senior Vice President of Channel Services, Gary Coben, to its prestigious list of 2018 Channel Chiefs.
It is a communication means that seeks to inform a reader about what’s new, what’s to come, as well as what to expect. Press releases aren’t adverts per se; they are stories meant to create awareness about a function, an event, or a situation that has never been there before.
Honestly, I can’t advise for a free PR company. It is always better to pay a little bit to have better results. I would recommend Press Release Jet as they offer the most affordable rates on the market (starting at 69 dollars) and they also have access to an impressive media contact list, guaranteeing syndication to over 400 media sites. Also, their writers are professionally trained in press release writing. They know how to craft and format your press release to get the attention of journalists and reporters and so far I am satisfied with their services. At the end of the day I think the best way to find who offer the best services is simply try for yourself and find which one works best for you as only experience will tell you who is the best because they will all claim to have great services .
Close – in North America, traditionally the symbol -30- appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended. A more modern equivalent has been the ### symbol. In other countries, other means of indicating the end of the release may be used, such as the text ends.
Like every other piece of effective copy, a press release should be written with a target audience in mind. However, with press releases, you don’t write directly for that target audience. You write them for the editor/journalist/broadcaster and you tailor them to the readership/viewers/listeners of that publication/programme.
As the Internet has assumed growing prominence in the news cycle, press release writing styles have necessarily evolved.[4] Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into more readable, print-ready copy.[5]
Okay so I have had so many issues with coming up with a good press release for my blog gisthaven.com, not until I met a Public relations expert on fiverr.com who helped me get write a quality press release with maximum distributions for as low as $70. They wrote and distributed the press release to over 500+ news sites including ABC, NBC, CBS and FOX Affiliates. I believe getting a good public relations manager is suitable for your businesses. To check her out you can visit fiverr.com/heatherwilz
I don’t see http://www.pr-inside.com/ on this list. It’s one I use all the time and stories are immediately picked up by Google. I am not so sure that reporters read these releases, but it certainly helps our SEO.
For starters, you’ll have the most success if you pitch a story, not a press release. When you’re pitching media, you’re pitching real people, who have writing interests, beats and topics they like to cover. So while your press release should provide all the details about your announcement, your “pitch” should be tailored to the reporter and explain how your story meets their interests.
Of course, we’re all familiar with the traditional distribution levers we can pull, which include publishing the press release on our website/blog, as well as sharing the press release with our followers/subscribers via social media and email. But for ensuring a press release gets the maximum amount of distribution possible, here are some tips you can follow.
Hi Mickie, seoPRwire is also a free press release distribution site that is thriving. Since its launch in August 2009, we have improved and worked hard on our SEO and now stands at Google Page Rank 3. Another great resource for small business world wide. Thanks and you can also add it on your list.
If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished. To keep the buzz going, you can release a second wave of distribution by sharing the specific stories that news outlets write based on your press release.
The next step in your press release writing process is creating a killer headline. Your headline should grab the attention of your audience (whether that’s an editor, reporter, or the general public) and encourage them to keep reading.
If the next social media marketing agenda is something worth hearing, why not put it at public disposal. The best way to do that is to put it all in a press release with the help of the following press release template.
State your case and do it quickly. Include a sentence or two about your news. What’s the name of the new album, what song is getting the most buzz, the name of the tour, if there is one, and any special guests or opening acts who will appear as part of the show. Paragraph two should have the brisk feeling of this paragraph.