website press releases what is a press release used for

For the ‘first 2,000 hours battery story’, you might go on to mention that while mobile phone technology has moved at an alarming pace, the batteries that power them have stayed the same for decades, frustrating users and manufacturers.
Second, when you use PR software to mass pitch emails the same rules apply as when you’re sending email newsletters – there’s going to be a big ugly “unsubscribe” option for journalists to remove themselves from your list (which they never subscribed to in the first place). That’s weird, impersonal, and indicative of a lazy or incompetent PR rep.
Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content, that doesn’t always mean your mind is right […]
The dateline: Begin with a dateline of the city in which the press release originated and the date it was issued. This is especially important for small businesses that are distributing their press release to the local media.
I get asked all the time if I can I provide a list of free press release submission companies. Despite being antithetical to my press release distribution business, which relies on reaching media directly by email and dedicated newswire feeds to newsrooms nationwide, I thought it would be worth venturing into this murky world to give you a comprehensive list of free press release websites. I caution you to use at your own risk and to realize that a free press release is not a mechanism of public relations or PR, but an offshoot of search engine optimization (SEO) — with no proven track record of actually improving a website’s SEO.
There is a source of natural color that cannot be replicated: quotes. Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right.
CISION is also useful if you are looking to streamline the communications flows of your PR team. That’s based on the fact that CISION is really best leveraged as an “all-in-one” platform. If you’re simply looking to send out press releases and get them picked up by journalists, it might not be your best option. However, if you are looking to install very powerful software that can help you spot social media influencers and track the performance of press releases in real-time, then it can be a valuable tool.
For some, the purpose of creating a free press release is in line with creating a commercial or a newspaper advertisement. Of course, the catch is that this is not always available within free PR services, and can be costly for new businesses or service providers.
Press release template ap style are precise, clear and to the point. These kinds of templates are designed in order to help you save time and money. For instance, you can visit online and download for yourself free template or use the format available on the internet to design yours.
If you’re tired of going the DIY route with your PR and you’re interested in finding out more about the costs of bring in the professionals, click here to download a free copy of our generic proposal and pricing list. If you have any other questions, let us know in the comments below or tweet us @ContentFac.
News sources, collectively, described as alternative media provide reporting which emphasizes a self-defined non-corporate view as a contrast to the points of view expressed in corporate media and government-generated news releases. Internet-based alternative news agencies form one component of these sources.
One tool, but certainly not the only one, is a press release. Keep in mind that most entertainment and music writers, even those in mid-sized markets are inundated with press releases on an hourly basis, so the window of opportunity here is very small.
Street Cuts is excited to announce they are now accepting various cryptocurrencies for payment. Any shopper can use Bitcoin, Ethereum, Litecoin, and Bitcoin Cash to purchase a pack of their exclusive “real” street stickers which are created with art directly cut from the street chosen by… – March 04, 2018 – Street Cuts
I find the opposite to be true. PR people are dinosaurs. Paying people to try to get you free advertising for more than the actual advertising would cost. Well placed ads are more effective. I run a popular local interest web site and get PR people all the time trying to get a blurb printed; for the cost of those people they could get prime placed advertising for a year. Another problem is that nobody reads traditional media anymore; in the old days you were paying for relationships between PR people and publications. Now those relationships aren’t much become few people read the publications. And there are so many more publications, if you do get placement only a tiny fraction of people read it.
This is optional. Some press releases use a subheading; others don’t. If you think a subheading could help your book press release, make sure it is adding to it, rather than just restating the headline in a slightly different way.
Thank you so much for this easy template for a press release! I have been trying to find one that made sense for me to send out since I’m a cookbook author and this one was perfect. Off to send it to some local food magazines!
Press releases tend to follow a standard format as it makes it easier for readers to get the details they need in an efficient way.  But before you can just churn one out, you need to do a little prep work.
This paragraph is your details paragraph. It is here that you give background, stories, history, information, or stats. This is where you paint a picture and bring in all the other stuff you want people to know about your announcement.
BriefingWire.com lets you setup multiple Business Profiles which is great for client submissions. In fact, the company profile page provides a dofollow link, even before you submit your first release!
In the body of the email, explain what is happening, when and where, who is involved, how it’s done and why it’s newsworthy. Make sure to offer all necessary information – including important dates, names, and locations.
To write a press release template you have to write various details regarding the matter for which you want the press release in a particular order. First, you have to write the name of the organisation or the individual who is heading the matter, like the name of the event organiser for an event press release or the name of the recording company for a music press release.
It was always great working with eReleases. They constantly run specials rewarding companies that use them often. Their staff is always great to work with, helpful and very knowledgeable. I have worked with lots of PR distribution companies and eReleases is by far my favorite.
Once you’ve submitted your order, your registration and press release will be checked for content acceptability.  iReach and PR Newswire maintain their reputations as credible news delivery services by adhering to acceptable content guidelines.
Service packages come 60-day satisfaction guarantee. If you are not satisfied after receiving your syndication report we will offer a full refund on the package purchased. Refund requests must be submitted by email within 60-days of order date.
It’s Journalism 101 — the lead paragraph includes the who, what, when, where and how of the story. If the reporter were only to read the lead of a good press release, he’d have everything he needed to get started.
You have listed Newswire.com under your list of free press release websites. This appears to be incorrect as it is free to sign up but they want a minimum of $99 for a press release. Please can you check and review this page as I have just wasted 30 minutes and I am sure others must have had the same experience.
WASHINGTON — Demand Progress, Fight for the Future and Free Press Action Fund, which have organized many of the largest online protests in history, have announced Operation #OneMoreVote, an internet-wide day of action on Feb. 27.
Because of this, the Web plays an important role in who has access to press releases.  And also begs the question:  With the popularity of viral marketing techniques and the widespread use of social media to get your message out there, why would a tool like the press release still be used?
Be as concise as humanly possible so that you’re able to give readers a meaty chunk of what they’re about to eat without giving away all of the ingredients. From there, the paragraphs that follow should work like an inverted pyramid – expanding on the bullet points you’ve touched upon in your first line with bigger (but non-essential) facts. This is the time to present products specs or a few quirky tidbits from your survey. As you progress, try to keep your language snappy and mildly objective – because nobody wants to eat a dry piece of toast.
There’s a reason that the value of earned media coverage is calculated at 3x ad rate: people tend to believe media outlets more than the advertisers. Think about it – if you saw an ad that said “This miracle drug does XYZ,” would you believe that more than if the same words were spoken by an expert and reported by a news outlet? You’d probably be more influenced by the latter. This is why influencers and brand ambassadors are so important these days.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview — and thus, more visibility and new customers.
The site offers several different press distribution options, including a free plan to submit up to one posting per day.  They also provide great press release writing tips on their “PR Resources” page.
In order to do that, you’ll first have to come up with a story. It may be that you’re releasing a quirky product, sponsoring a charity event or have discovered some intriguing market insights. Either way, it’s got to be interesting, and it’s got to be genuine. That’s the easy part. The tricky bit is convincing journalists that it’s worth publishing.
Our study found that 56% of office workers deemed perks were at least moderately important when evaluating a job — and we were surprised to discover that a majority of employees would prefer certain work perks over a raise, including flexible hours and remote work opportunities.