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This process involves creating a website section or landing page that houses all of the press releases your organization publishes. Then your graphic designer or video team would create content for your social media specialist to add to your social media posts.
Press releases can also be a tool in online reputation management if you choose to include your brand name in the title. This is because when users search for your brand name in Google, many of the newspapers that publish your press release will show up high in the SERPs. This is advantageous because it allows your company to craft its own brand narrative.
Whether organisations send them to the media, stick them on their website or simply use them to ensure a consistent message across the business, the well-written press release is still one of the most useful communication tools.
With over 60 years of experience, this top press release distribution service has built relationships with thousands of journalists and news organizations. As a result, when you use their press release distribution services, you can be assured that your news is going to be widely distributed.
Discover e-Solutions Ltd. (DeSL), the leading provider in integrated collaborative product lifecycle solutions for the fashion, apparel, textile and footwear sectors, is proud to announce continued support of the apparel and footwear industry by joining the American Apparel and Footwear Association (AAFA)… – March 03, 2018 – DeSL
Getting a journalist to open your email is important, but if your first sentence doesn’t grab them, they may not read any further – which is why you need to get the top line (the most important bit) of your story right at the beginning of your release. Your first line should be a summary of the story (in no more than around 15-20 words) and read like the opening of a news story.
My Rating: I compute the above statistics and rate each site based on its credibility, traffic, popularity and the quality of results that it yields in the end (after the website distributes your press release).
Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them or at least being extremely leery of them. Paid news distribution services offer far better results, assert PR and SEO gurus.
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Wow. This is a powerful resource. I read and re-read and then made points and downloaded the copy for future use. Simply put this is a very well written article about Press Releases and has given me a lot of ideas. Thank you!
There’s a lot of squabble online about which press release distribution service is the best. Speaking from personal experience, there are only a handful that are even worth using. I’ve nailed Wall Street Journal time and time again using Berkshire Hathaway’s Business Wire, but it costs $400 or more for a release with a 400-word limit. (They charge you for each 100 words after that.) You’ll also pay a pretty penny to add photos, videos, social media signals, and so forth.
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Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.
Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her startups international coverage in publications like The New York Times magazine and Condé Nast Traveler (2014)
“A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.”
This press release celebrated a big milestone by acknowledging both past success and planned future expansion – then and now. A community bank exists because of personal relationships and hometown service, so it was important to recognize this strong legacy and presence in our community after 80 years. At the same time, finance and banking have changed drastically over the years and we wanted to show our customers that we are poised for the future. This press release achieved our goal of celebrating past and future.
This online press release website can really help to explode your exposure and profits. At Free Press Release you have the ability to send out a free press release with a large variety of custom fonts that help you to create a more unique looking message. One of the best features on the website is that for only $1 you can insert up to three unique images in your press release. This gives your press release a more professional feel and helps connect readers to your brand. Sprinkle in a press release with images every other week and you are spending next to nothing to take your advertising efforts to the next level.
Write the second paragraph of the body. This area should provide more details about the key benefits of the product and needs it fulfills identified in Step 4. This area is the ‘bulk’ of the press release and can be up to five sentences long.
Most public relations people will send an email, and that is fine. But what I have started doing is following up with the media who open the releases I send and offer them a free sample of whatever I am promoting. I’ve done this successfully with men’s underwear, sports medicine, and organic personal care items. Writers will contribute reviews and add your goods to their gift guides.
Emirates Airlines have always been known for their service quality, while flydubai is popular for low cost fares. By announcing their collaboration, both service providers benefit from gaining access to customers who would normally stay with one of the airlines. This opens up opportunities for more travel options and more flexible price points for air fares. The press release effectively relays these points to consumers and is expected to increase sales for both airlines as they gain access to a wider consumer base.
There is a source of natural color that cannot be replicated: quotes. Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right.
Thanks for sharing this, Brian. This piece is a great overview and I found it very informative. I also checked out the link you provided and will read some of the ebooks with press release writing tips.
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Use a hook. Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. The reader feels they are getting more value by attending than staying away.
Recall the saying from growing up: “If you don’t have anything nice to say don’t say anything at all.” Keep this in mind for press releases as well — “If you don’t have anything newsworthy to say, don’t write a press release at all.”
However, the real marketing magic comes when you know how to do the above well.  When you get that, a press release for your book can be a game changer for your sales and authority – not just a pride metric like many use it for.
Be personal. At the very least, customize your email with a specific person’s name instead of mass mailing a press release to several people using To Whom It May Concern. Once you have created your media list, look them up on social media or Google them to see what they have written lately. If you show how your press release is relevant to, or maybe of interest to them due to their previous story, they are more likely to cover you.
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven’t heard before, find surprising or help solve our problems. So before drafting your press release, it’s worth asking yourself these questions:
While this may seem like a simple approach, it serves a critical purpose. First, it gives journalists something to pull out of your press release and use in publication. Second, it inspires confidence within the people reading your press release.
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When emailing a press release, do not make the subject line of your email press release. You will only blend into the crowd. Get the editor’s attention by making the subject line your grabber headline, for example, Brand Co. wins $30 billion government contract.
Any free PR distribution service will NEVER yield the kind of quality publicity that paid distribution services can get you because they lack real credibility with major media news outlets. SEO marketers use these so called free non-branded PR distribution sites mainly for SEO purposes: to build backlinks, generate social media buzz, improve PageRank, attract traffic and readers, etc.
It’s simple. A press release is a one to two page document used to call attention to your company and its products/services. They are written in very formulaic ways, and with good reason. Hundreds, if not thousands, of these press releases come onto the scene every day. If they all took different formats, it would be a nightmare for the press to handle.