vera wang laduree press release correct press release format

Distribution is important, but having a real news story and a well written release is even more important. Your release shouldn’t be a sales pitch, and it should be free of spelling and grammar mistakes. If it is poorly written and lacks news value, it won’t matter who you send it to because it will go straight to the trash bin.
I’d recommend pitching the writer first, with an angle specific to their beat. If a case needs to be made to the editor, it can fare better coming from the writer, who’s already had an opportunity to work out an angle with the PR rep. As an editor, I’m more likely to prioritize emails coming from those I have personal relationships with. These have been built over the years from the days when I was the writer presenting to my editors. Starting a new relationship with me as an editor, the most successful pitches have been those offering high profile interviews (editors that still write columns will want to take these for themselves before passing them off to junior writers) or highly specific content, like an original guest contribution. [3]
Great post! Very useful information. These all are great suggestions. Press release is the best technique to promote your new product or site or services online and it helps to bring traffic to your site and generate backlink.
An increasing number of journalists use software programs to organize press releases that relate to their area of coverage before they read them. Use keywords that clearly define your announcement in terms of traditional media coverage areas, such as location or technology.
Keep phone calls to a minimum. Journalists are busier than ever and typically have little to no time to hear your pitch over the phone. No journalist ever wants to hear: “Did you read my press release?” If you write a clever, succinct, topical pitch, that will hopefully generate a positive response from the media.
A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit!
6) Improve your website’s Page Rank. A press release that keeps building diverse backlinks will improve your PageRank. The higher your website’s page rank, the more frequent it will appear in search engine results.
Social Post: You create a customized tweet (typically your headline) and we will send this out via PR Newswire’s primary Twitter handle (@PRNalert) and up to 3 additional PR Newswire industry specific handles.  (List Attached)
To get more help formatting your press release, visit Press Releases 101. In this guide, you’ll find templates for putting together press releases for albums, tours, and news as well as guides to writing band bios, one-sheets and advice for timing your press release.
The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.
PR Newswire has a network that reaches more than 4,500 U.S. websites, and their global network reaches nearly 10,000 website portals and databases. Their business hours are Monday to Friday 8:00 am. to 10:00 p.m. Eastern Time.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: http://www.ereleases.com/prfuel/subscribe/.
This paragraph is known as the boilerplate — an old newspaper term meaning a block of standard text that’s used over and over again (e.g. the explanation of symbols on the stock price page). In this case, it’s text that you might use at the bottom of all your releases.
Example: A pizza shop owner has added “vegan pizza” to his menu. We create a unique page on the client’s pizza website that talks about the new product, with pictures and maybe a video showing how the specialty vegan pizza is made.
Bottom Line: Don’t rush the creation of your headline. Take the time to craft press release titles that will pack a punch and leave a lasting impression. It may very well be the most important part of your whole press release.
The new and completely redesigned website offers visitors richer insight into the Company’s innovative, hands-on approach to Residential, Commercial and Workplace architecture, construction management and interior design in the Greater NYC area. – March 03, 2018 – GWB Architect
Hi Emmy. I just saw your video on marketing. So good! It filled a few gaps I hadn’t covered in my research. But one thing is still blurry to me. I would ask you : Where, in an email to the review sites, should we present the Press Release? Say I write to Toutcharcade. My first thought is I would be personal with them, talking to them about my game, my team… And if so, would I copy paste the Press Release below, in the email? Or are we supposed to place that PR as attachment to the email (just like the screenshots and Youtube trailer). Also is there a particularity that differs a review site to an article site? Many websites seem oriented towards revewing only. I’m guessing we need a different approach with them, without a PR. Sorry for the long post. Thank you!! Dominic
** You can sort the above table according to your preference. Just click on the appropriate cell header. By default I have listed the sites by page rank. You can sort by Rating, Traffic, Sites Linking In, or by Name.
E. Screenshots. Obviously that’s only for the press release pdf you’ll put in your app press kit, not for the text-only version you’ll send in the body of your emails. Since you already have made and selected the best screenshots for your app details page on the store, why not use them?
Monitor and start following the writers you think are a fit for you and you’ll get a sense of not only what they cover, but who they are – and that’s important. Writers want to know that you actually follow them and enjoy their journalism. Tweet them a story that has a connection with your business. Sometimes, they’ll tweet about a story they’re working on and that they are looking for a source (we’ve had a lot of with this). Respond to them if it’s relevant to your business or expertise.
So what do you need to write your press release? To start, you’ll need a computer on which to type your story and send it to the media.  Almost all newspapers, as well as TV and radio stations – even the smallest ones – prefer to receive material electronically.  That makes it easy for them to edit, and also means that they don’t have to do anything to set it up to go into print or be read on the air.  (If you’re submitting to a website, you have no choice but to do it electronically.)
Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters. You can see an example of this in the headline above.
Hi there, I’m Sylvain and I’m one of the co-founders of Apptamin. Apptamin is a creative agency specialized in app videos (video ads, app store videos, etc.) where we find engaging ways to present mobile apps and games so our clients can either increase their conversion rates or improve their user acquisition.
This demonstrates once again the need to teach young girls and boys about how to develop a positive self-image, said Jane Doe, author of I Like My Body Just As It Is. theplace4vitamins.com has done a true service by bringing these attitudes to the public’s attention.
Yves Rochard, president of CNMW had this to say, “We are delighted with our partnership with Laser Shooting Robots and look forward to introducing their product to the European market. There is a synergy between our two brands that we feel will result in a profitable relationship for both of us. We have already integrated their sales tools into our website and will begin manufacturing, and shipping Laser Shooting Robots as of February 2012.”
http://www.afly.com Reach the desks of 1,007 news editors for free. AFly allows you to take your story and submit it to a carefully screened list of major national editors. These editors receive your release and consider it for upcoming features they are writing. Your story may also be posted online at major news outlets.
In the earlier days of search engines, having your press release link to your business’ website — and, therefore, on the websites that published your press release — would help to improve your website’s search engine ranking. However, as search engine’s algorithms have become more sophisticated they’ve begun to penalize websites that try to take advantage of this system.
Make sure the news source is clear and easily identifiable. News source is the company or organization issuing the release. It should also be clear how that company or organization relates to the news announcement.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.