utah press release slapfish in two to three sentences

Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com’s editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Post Your Comment
Develop personal contacts with sympathetic reporters  (e.g. a journalist who specializes in women’s movement news if your organization deals with women’s issues)  They will appreciate being kept posted, and may get you coverage even if they personally cannot cover your release.  (See Chapter 34, Media Advocacy, for more on establishing personal relationships with folks from the media.)
Writing for your audience is critical when producing any piece of content you intend to market. A bit of demographical research will go a long way toward achieving this goal. For example, if your target market consists of the 45-and-over age group, using modern terms that don’t appeal to them won’t do much to help you gain traction. Understand your audience and who you are writing for before you craft your newsworthy release.
A press release is not a guaranteed marketing tool. Temper your expectations. Don’t anticipate that every press release you write will always be picked up and passed along by mainstream media sources.
Heading: This needs to be strong. People are interested in how a business expands, who it sells to, and how much money it makes. Craft your headline with a strong title that grabs a reader’s attention right away.
An old school technique I use for getting out press releases is to email the press release the day before under embargo to the core news outlets that cover my client company’s industry. The reason I do this is that it gives the outlets the option of running a story based on the press release at the same time it’s on the wire. News outlets don’t want to look like they are being scooped—even by a company’s own press release, plus I achieve much more impact with the multiple, simultaneous hits.
WASHINGTON — Demand Progress, Fight for the Future and Free Press Action Fund, which have organized many of the largest online protests in history, have announced Operation #OneMoreVote, an internet-wide day of action on Feb. 27.
Press Release is the news provides by company or business that can be shared on various press release sites. After sharing news to press release submission sites, website will get huge traffic and sales in very less time. It is also very helpful in search engine ranking if you have got dofollow backlink.
PR For Books: This is a specialist, UK based book promotion company which currently charges just under $290 for their services. PR For Books sells their services on the basis that they are a specialist book marketing company with over a decade of experience. They claim to have a track record dealing with the most relevant sources of publicity for authors – book reviewers and literary media, for example.
To be exact, press releases actually draw our attention and make us read about the trending events and happenings from around the world. These press releases are usually used by professionals with the core reason of building public relations and gaining publicity. In the proceeding article, we are going to discuss about how to write a press release, how it works, its samples and formats along with some more important information and tips. So, without further a due, let us begin.
Free RSS/XML news feeds are another of the helpful publisher tools offered by PRLog. Their page allows you to create an RSS feed either for your own reading or one you design to embed on your blog or website.
The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.
Content marketers have been turning to press releases as a way to promote their content. And why shouldn’t they? Release distribution allows you to reach a wide and often engaged audience through a trusted network of websites, and can drive traffic to owned media channels.
We have crafted this comprehensive, easy-to-follow press release template complete with a promotional plan and considerations for your next announcement. We use these same guidelines when writing and formatting our releases here at HubSpot, and created a faux, sample release to illustrate what content goes where and why.
Our parent company, Adigica Health, is an ecommerce company focused on the development of healthcare products. We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.
PR Log is an online press release distribution and press release submission service. PRLog was founded to help small, medium and large businesses and organizations in their online activities. Currently, the website offers following services;
Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.
Free-Press-Release.com – The best part of using this site is that you can place banners on the press release that will point to your website. The paid service offered by this website has better ranking and many SEO benefits.
Tell your story as visually as possible. Include infographics with key statistics and data, photos of your product, or a video demonstration. Replace those dry numbers with a colorful chart that visually emphasizes your point. This adds value to your press release, and could make the difference in a journalist choosing to cover your story over another.
There are many differences between advertising and public relations and in PR, the media is not required cover your story. You send your press releases hoping they will pick it up for their magazine, newspaper or local newscast.
To get all of these pretty little amenities nicely wrapped up with a big, red bow on top, you’ll have to play by the rules. In this regard, it’s better to think of press releases the way you would think of being covered in a tier-one newspaper for a major story.
Hi Keith, thank you for the comment. This is all great insight and I appreciate you taking the time to post it here. Because both you and Craig posted similar comments, I want to make sure I clarify the intention of this post. This post is meant as a guide for how to correctly format a press release for general distribution using AP Style guidelines and other best practices. It is not meant to provide tips for how to contact writers. As you allude to in your post, and as I preach on my site, sending a template-driven message to every journalist you reach out to, is not a good idea. Each message you send should be personalized and tailored to the interests of that journalist’s audience. In regards to what format you use for your press release. Journalists have their preferences as to which format they like to receive press releases in. I’ve worked with writers that span the gamut on this. That said, I think your points about copying and pasting the text into the body of your email over a attaching a Word document are completely valid. When I recommended Word in the previous comment, I was speaking to the specific context of general distribution, i.e., when you submit your press release to sites like Games Press. (Games Press requests Word document attachments as its preferred method to receive press releases in it’s submission instructions to avoid running into copying and pasting issues: http://www.gamespress.com/about_howtosubmit.asp). Looking back on my comment, I think I could have been way clearer though 🙂 Apologies for that. Again, I appreciate both your and Craig’s input here. It’s great to hear this feedback straight from journalists.
A note about press releases being accepted for ‘publication’ by the sites: we have (as you might expect) a lot of experience writing press releases that meet the rules laid down by various news wire services (e.g. don’t make claims about being the ‘best’ something unless you can prove it). However, not all of the sites accepted our releases, this may be because they didn’t meet the site’s editorial guidelines or for some other reason – why some sites rejected our press releases isn’t at all clear.
However, a well-timed press release on the picture put this little book of….umm…whatever…right into the limelight.  This caused the book sales to skyrocket and even had Rob Gronkowski himself do a fake TV trailer for a “Gronking to Remember” movie with HBO’s Funny Or Die.  (Not shown here because it’s pretty inappropriate – I’ve got standards.)
They provide a 15-page list of multiple media types and a 29-page magazine distribution list that are included in their Integrated Media PRO press release services. Their press release distribution reaches:
Press releases over the years have generally followed a standard format, including the same basic pieces of important information. And despite other changes to best practices, every press release still must include the following: