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Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her startups international coverage in publications like The New York Times magazine and Condé Nast Traveler (2014)
While some of the best press release distribution services will only provide a limited number of helpful tools, 24-7 Press Release has a large knowledge base and tons of helpful content related to press release distribution.
Centered at the top of your page should be the band’s name and the album name. To make sure this information draws attention, make sure you use a larger text size than the rest of your release, and also use bold and/or italics. You can also set this information apart by putting it in a box. If the album is on a label, include the label name and/or catalog number here as well.
** You can sort the above table according to your preference. Just click on the appropriate cell header. By default I have listed the sites by page rank. You can sort by Rating, Traffic, Sites Linking In, or by Name.
When you visit this online press release website you will notice they are not like all the other free sites. The website has a much different layout and feel to it compared to all the other press release websites. Navigation is laid out nicely and it makes it simple to locate all the unique categories around the website. These categories help to increase the quality of your press release and also increase all that exposure that will be driven to the information. Getting qualified traffic increases your bottom line much faster.
PR Newswire for Journalists helps you stay on top of the latest news in your beat. You’ll also have access to ProfNet experts and multimedia to round out your stories, plus a media blog, job listings, and other resources.
A press release template is a message sent to a media outlet regarding a matter which you think would be newsworthy for them. It is a way of getting the media outlet to print the details of your particular event or matter in the form of a news article.
Once you’re ready to launch, check out our comparison of the top press release distribution services for small businesses. While results, by nature, are unpredictable, we found eReleases to be the most promising. Their distribution network includes Associated Press, PR Newswire and their own network of journalists and bloggers. Click here to check it out.
Aside from the cost of having the press release written, you’re spending nothing else if you’re using one of the free press release services, yet there’s the potential to benefit from the extensive exposure.
PR.com is a site that was made to do more than just offer the best press release distribution services for free; it also offers a one-stop shop business marketplace for organizations to promote themselves, their goods, and their services.
Distribution is important, but having a real news story and a well written release is even more important. Your release shouldn’t be a sales pitch, and it should be free of spelling and grammar mistakes. If it is poorly written and lacks news value, it won’t matter who you send it to because it will go straight to the trash bin.
6) Improve your website’s Page Rank. A press release that keeps building diverse backlinks will improve your PageRank. The higher your website’s page rank, the more frequent it will appear in search engine results.
Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters. You can see an example of this in the headline above.
This press release celebrated a big milestone by acknowledging both past success and planned future expansion – then and now. A community bank exists because of personal relationships and hometown service, so it was important to recognize this strong legacy and presence in our community after 80 years. At the same time, finance and banking have changed drastically over the years and we wanted to show our customers that we are poised for the future. This press release achieved our goal of celebrating past and future.
6. Finally, the press release should include contact information. This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company’s website address, the name of the key person to contact about the release, and an email address.
Keep it Objective. Readers will respond better to a press release that gives the details of a show than they will to one that simply tells everyone how great an upcoming event is. The more objective your press release can be, the better.
Press releases are an effective way to communicate information about upcoming events or important news. Press releases allow you or your organization to communicate directly with the community, show your perspective on events or recent developments, and gain publicity for your cause. In this section, we’ll look at what a press release is, when to use a press release to communicate with the public, and how to create a press release that effectively communicates your message.
Finding a cross promotion partner is easy if you already do business with them. Imagine splitting the cost of the press release distribution and syndication to promote a dual effort that thereby attracts more customers and enhances your credibility simultaneously. Reaching out to a few business partners may be all that it takes to gain a cross promotion partner for your next PR campaign.
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.
Because there is an existing relationship—and often an IT connection—between press release distribution services and multiple media outlets, using one of the best press release distribution services to send out your news can often ensure it is formatted correctly to be picked up instantly by multiple media outlets.
Put all your thought and energy into those first lines – including the email subject line. Think about it as writing a news article with a grabbing headline and a sub-heading. If it’s good enough, the journalist may use it and this will increase your chances of getting through. Who wouldn’t want to have their work cut out for them?
My primary goal for writing and submitting a press release for a client is to get a link back to their website. Links to your site help increase its authority and can help your website – or a page on your site – rank better in Google for a targeted keyword phrase. Dofollow links back to your site from other sites also help pass PageRank.
First, plan on using an email address on an actual domain. A few sites don’t allow free email addresses (like Gmail, Yahoo, or Hotmail), so it’s good practice to use a standard email address for every site. I use “info@mikemunter.com” for all my press release testing and submissions.
Additionally, with a free PR account from PRLog, users have the ability to see the search phrases that are most commonly associated with their free press which will help them more efficiently create future press releases for SEO purposes.
For online exposure, PR Web boats the largest website distribution with press releases being sent to over 30,000 bloggers and journalists. If you conduct most of your business online or you’re trying to reach an online audience, such as social media influencers, then this may be the more effective option for you.