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A Community Tool Box publication offers some tips on avoiding press release rejection by using proper grammar, spelling, titles, style, and prose. Remember, editors won’t fix your document for you; that’s on you. They might make minor changes.
PR Newswire for Journalists helps you stay on top of the latest news in your beat. You’ll also have access to ProfNet experts and multimedia to round out your stories, plus a media blog, job listings, and other resources.
An increasing number of journalists use software programs to organize press releases that relate to their area of coverage before they read them. Use keywords that clearly define your announcement in terms of traditional media coverage areas, such as location or technology.
That allows you to send it to them a few days prior to launch, along with your app demo video, and it lets them write their story to publish it on your app launch date. Be careful, though, they sometimes just ignore the embargo (so repeat it in your email as well).
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
In addition to this, the newsworthy press releases immediately grab the attention of the media people. So, making sure that it is interesting should be a key consideration. Apart from this, you must keep in mind that a press release is not an advertisement or a sales pitch. Rather, it should cover factual information cited with quotes and sources. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release.
Note: Please do not submit a release here that you have distributed through other similar channels. This will only hurt your efforts as it is seen as duplicate content and loses its prominence. We recommend that if you are sending out releases through more than one channel on the same topic that you rewrite each distribution slightly to give it its own unique flavour.
Good PR Titles – Try to be more creative. Revamp the title to make it punchier, catchier, and more engaging. For instance: “Almost Human: XYZ Pro Takes Thinking Out of Doing; New Update Ads Human-Response Feature to Interface.”
Let’s stick with the theme presented in that report: you run an vitamin web site specializing in weight-loss products. Through the process described in the report, you’ve nailed down a nice, newsworthy topic – teenagers and how they deal with issues of weight. But that’s a broad topic, not a story.
On Wednesday, February 21, 2018 about 100 guests representing 37 charitable organizations attended the first Tampa Bay Charity Coalition luncheon of the year in the Church of Scientology’s Fort Harrison Ballroom. The non-profit representatives networked and helped themselves to a buffet lunch prepared… – March 03, 2018 – Church of Scientology FSO
I specialize in writing press releases aimed at small businesses, and have been doing this for many years. One of the ways that my press releases are successful, is that almost all of my press releases make it to Google News and/or Bing News, thus giving them a much wider exposure. This particular press release is an example of how to tie-in your piece with a headline making story. It also received a very high pick-up from web services.
Then, there is another school of thought that if you have the time and energy, you can post on as many sites as possible and get more sustained traffic and visibility to your site. If you’re so inclined, here is a list of over 60 free press release distribution sites, compiled by Press Release Point and they will even post to all those sites for you…for a modest fee. It kind of defeats the purpose of using free sites but for a few dollars, it could be worth saving your valuable time.
We guarantee your press release will appear on at least 100 media sites or we will give you a 100% refund. *Most customers get much better results. In comparison, press release services that cost $15,000+ don’t guarantee placement.
As PR and marketing practices have evolved to meet audiences’ constantly shifting needs, so has the press release. When looking at the press releases distributed across PR Newswire day in and day out, we see an ever-growing variety and no “one-size-fits-all” method to writing them.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
ELSE Corp – a Virtual Retail Company, an Italian startup that works on the development of the Virtual Retail platform E.L.S.E. (an acronym for Exclusive Luxury Shopping Experience) that proposes a new virtual shopping experience in 3D, participated at EuroCIS, the main technology fair for the retail… – March 03, 2018 – ELSE Corp
Thanks for this great resource. While Caribbeanpressreleases.com is a non US site and only a few years old, it is a free press release distribution site geared specifically for Caribbean businesses and audiences.