thought machine press release reasons for a press release

Many businesses choose to hire a local public relations firm or a PR freelancer. They will know the ins-and-outs of your local press outlets as well as the online ones. Here is how you can find these professionals:
Your press release isn’t going to do anything for you unless you can get it in front of people who will cover it. That’s why we recommend eReleases, which can distribute your release to over 5,900 publications via the Associated Press and PR Newswire networks, as well as their own network of sites.
In the next paragraph, include a biography about the speaker or group that is coming to campus. This may begin with a short description of the person’s job and additional title information, and about the company/organization they are with. If your event is a performance, also would be appropriate to include a description here.
The next time you’re tasked with promoting your brand’s news and content, use these templates to write a release that works, and then download PR Newswire’s Quick & Easy Guide to Sharing Your Press Release with the World. This how-to walks through the steps to take when preparing your press releases for distribution.
My primary goal for writing and submitting a press release for a client is to get a link back to their website. Links to your site help increase its authority and can help your website – or a page on your site – rank better in Google for a targeted keyword phrase. Dofollow links back to your site from other sites also help pass PageRank.
Develop personal contacts with sympathetic reporters  (e.g. a journalist who specializes in women’s movement news if your organization deals with women’s issues)  They will appreciate being kept posted, and may get you coverage even if they personally cannot cover your release.  (See Chapter 34, Media Advocacy, for more on establishing personal relationships with folks from the media.)
As a matter of fact, press releases are branding and credibility tools, not SEO tools. They are a great way to get the word out about a company, product, or service, and to more effectively brand that company, product, or service.
The United States and its partners continue to face a growing number of global threats and challenges. The CIA’s mission includes collecting and analyzing information about high priority national security issues such as international terrorism, the proliferation of weapons of mass destruction, cyber attacks, international organized crime and narcotics trafficking, regional conflicts, counterintelligence threats, and the effects of environmental and natural disasters.
To put it another way: this paragraph should give your reader all the information he or she needs to understand the “next steps,” regardless of whether that’s where to find your upcoming event or how to contact your new HR manager.
As you sift through your message boards looking for quotes, you see a trend appearing. There are lots of messages criticizing Hollywood actresses and pop singers for being too thin. Many girls are saying that seeing these women make them feel bad about their own bodies. A number of the boys are pointing out that they don’t find ultra-thin women appealing.
Through eReleases, press releases will also receive permanent storage in PR Newswire for Journalists. This searchable newsroom is a valuable research tool to more than 90,000 registered journalists, writers, and reporters.
You must limit your press release to one page (or two, if you must), but that doesn’t mean you can’t show people how to learn more. Providing relevant links to your company’s website, where prospective writers can learn more about your mission and what you’ve already accomplished, is a crucial element to the release. Don’t make writers search on their own for more information — guide them as quickly as possible to your website, and keep their interest piqued.
Your business networking groups – If you have been attending local business networking groups, chances are some of the members work in the local PR scene. If not, ask some of your group members if they know of any PR agents.
An angle is an essential aspect of writing a press release, and it’s often what determines how much coverage your free press release will get. Try to use your free PR release to create an angle that readers will find valuable, newsworthy, and timely.
Like every other piece of effective copy, a press release should be written with a target audience in mind. However, with press releases, you don’t write directly for that target audience. You write them for the editor/journalist/broadcaster and you tailor them to the readership/viewers/listeners of that publication/programme.
If you’re ready for your press release to go out to the public right now, use the words “FOR IMMEDIATE RELEASE” at the top of the press release. If you need to hold the release until a certain date, however (this is commonly the case in product launches), put HOLD RELEASE UNTIL before your specified date.
Second to that, Marketwire gets decent traction and features an awesome dashboard with good analytics. PR Web is the most profitable of all distribution services, but still charges nearly as much for tier-one distribution as the other services. As for add-ons, you get more bang for your buck on PR Web because you can add videos, images, and hyperlinks for free. Other services to consider include: PR Newswire, SB Wire, and 1888PressReleases.
No matter what a press release covers, it’s no good if it wanders and rambles. To make your press release useful and compelling, stick to the point and be sure that all of the information you’re providing within the press release is relevant to your readers.
Hey Emmy, thanks a lot for this template! Right now, I’m writing a pre-launch press-release for my upcoming game Arcanox: Cards vs. Castles. I wanted to let you know, that the link to the AP Style Guidelines is not working anymore. Best regards, Christian
You can use a press release distribution service to deliver your press release to all appropriate channels. If you’ve done your research, you can also approach freelance writers and newsrooms directly. Often the most effective method is the combination of these two.
The School District of Lee County, located in sunny Southwest Florida, will be attending the Pittsburgh Education Recruitment Consortium’s Education Job Fair on March 28. The career fair will be held from 9:30 a.m. to 3 p.m.
Press releases are an essential tool for getting the word out about either your own business, or your client’s. And the good news is, you don’t need to be a PR pro to write one. When you’re managing your own public relations campaign, writing press releases should quickly become very natural to you. If you’ve got news about your product, service or company, then you’re ready to experience the power of press releases.
4. Body. The body the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs. Use the first paragraph to elaborate on the details of the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. This part of the press release can be a bit more descriptive than previous sections.
Avoid head-and-shoulders shots – think more creatively. Be careful with branding, as shots that have large logos in the background can be a huge turn off. Photos that may be reproduced in black and white also need careful thought to get the tones right.
Before you start thinking a press release is going to solve all your publicity woes, now is a good time to note that by itself, a press release isn’t going to get you a lot of media attention. The average reporter or editor gets more press releases than he or she could possibly use. Your press release should be just one part of your media campaign.
Don’t’ forget that media organizations run on tight deadlines. Pommerehn says the morning is typically the best time to send a release for most publications while late morning or early afternoon is better for television and radio outlets.