the house press release typical press release

For any well-written release with genuine news, a paid press release service is the most cost-efficient way to earn legitimate media placements, confirmed by valid media monitoring and measurement reports. If you use your own media contact list as your primary method of targeting specific journalists and news outlets, the paid news release services can and should be used to supplement and backstop your targeted media relations efforts.
WASHINGTON – Lawmakers on Tuesday introduced a resolution of disapproval under the Congressional Review Act, which would reverse the Federal Communications Commission’s unpopular repeal of Net Neutrality protections.
In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is.
Extensive mailing lists are the key to good media coverage. You may be able to get a media guide from your public relations association which will list all media and appropriate reporters in the area. Organizations you work with may also be able to provide you with contacts.
Make sure the news source is clear and easily identifiable. News source is the company or organization issuing the release. It should also be clear how that company or organization relates to the news announcement.
F. Description. This part is the main body of your press release, and should (and I’ll just quote Dave) “explain in concise detail exactly what your app does, what features and benefits it provides, and why people should care”. A great addition to the app explanation is a nice and short quote from you or from a partner. Besides being pretty fun to write, it lets you bring up a different aspect of the app. Here’s a good post on how to write a killer press release quote.
Write a genuine headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. If you follow that instruction, continue on and come back to writing the headline once the rest is done. The headline is known as the eye-catcher and is very important to the whole release.
Thanks for the post and the great dialogue in the comments. Where/how should I include the press kit on my game website? For example, could do a link to download the press kit (i.e. PDF/Word docs, images in a zip file), and/or expect folks to copy/paste it from the launch website itself. Thanks in advance for your advice 🙂
A press release is an official announcement issued to the news media.The heading should contain action verbs, the first paragraph should answer the; who, what, why and where. The press release should contain understandable language and a quote.
The idea behind this press release and why it’s effective is it was written to promote our commitment to creating products that use natural ingredients while showing our support for reputable non-profit organizations, like The Arbor Day Foundation, that give back to the community and help our planet. This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers.
While brevity doesn’t necessarily improve readability, it may nonetheless improve your chances of getting your release published, depending on the space needs of the paper in question.  Many papers have limitations on the number of pages they can print, and therefore anything they publish has to be short enough to fit into their format.  Others try to fill as much space as possible, and thus will be happy to publish longer pieces.  It helps to know the constraints of the media outlets you’re approaching.  (The same restrictions – or lack of them – might apply to broadcast media.)
Selikoff also warns against using a canned quote talking about how great your company is. Use a quote that provides some insight instead. It’s also helpful to know some publications’ standards on using quotes from a release. While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
We can write the releases for you, or if you send us one of your own, we will check it is newsworthy and editorially appropriate and publish it for everyone to see. And, our meticulous team will get in touch if there are any mistakes or editorial changes that will help to maximise the number of people your news will reach… if that’s OK with you?
Several full quotes should also be included – try to make the quotes sound like they were spoken, not written. For example, “The critical finding of the report is that many banks…” is not as effective as “This report shows that our banks are ignoring the needs of…”
You can hire me to handle your press release distribution a la carte or request a customized, comprehensive online marketing proposal to help increase traffic to your website and sales for your business.
Rinse and repeat with this. Don’t worry about trying to get social traffic back to your website. Rather, focus on branding and creating viable credibility and increased social signals that ultimately do wonders for your website when all is said and done.

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