texas press release garden extension ideas for press releases

Sometimes a press release is distributed early and embargoed – that is, news organizations are requested not to report the story until a specified time. For instance, news organizations usually receive a copy of presidential speeches several hours in advance. Product or media reviewers are commonly given a sample or preview of a product ahead of its release date.
The next time you’re tasked with promoting your brand’s news and content, use these templates to write a release that works, and then download PR Newswire’s Quick & Easy Guide to Sharing Your Press Release with the World. This how-to walks through the steps to take when preparing your press releases for distribution.
Reliability: As a popular free press release distribution site, there is a focus on reliability at Free Press Release. This site has also been in operation for many years, and it has built an extensive, quality network and user group.
Most journalists use search engines like Google and Yahoo! News to research their stories. This is partially because they can search for specific information, so they are able to have more targeted control over the information that they find. This helps to separate the signal the noise, reducing their overall research time. Therefore, it’s a good idea to have your press release listed on these search engines.
But don’t try to be clever: most journalists will spend just a few seconds deciding whether something looks interesting. If they don’t immediately understand what your story is about, they’ll move on to the next thing in their inbox.
It is not uncommon for press releases to be written up and reported without any further follow-up with the sender – so make sure your release contains all the key detail needed. One point to bear in mind is that editors edit from the bottom of a press release up – so ensure the most important points are at the top.
For example, if you were writing a press release from Tesco apologising to residents for the upheaval caused by the building of a new store, you wouldn’t write “Residents are up in arms over Tesco building works” – that’s what the paper might print. You write “Tesco is taking residents’ concerns seriously and holding a public meeting on…”
The last paragraph is typically a standard set of information about your company, including your mission, when the company was founded, awards it has received or other achievements. This provides basic background information the journalist or the public can use to put the release in context and understand more about who you are.
With the help of the Minnesota Twins Community Fund, the Plymouth Wayzata Youth Softball Association will be supplying their female athletes with functional equipment that will enhance the safety and experience for over 300 individuals. – March 03, 2018 – Plymouth Wayzata Youth Softball Association
Pearl, Allison, everyone at eReleases is just so professional, caring, and always available to share their considerable expertise. I cannot imagine every using another service! Thank you so very much!
In this guide I’ve given you all the tools you need to do it yourself, but many business owners – especially those without an in-house marketing rep – want someone else to handle writing their releases and submitting them. If that’s you, I manage the entire process for you, so you can focus on running your company.
Temperatures in the Arctic are increasing twice as fast as in the rest of the globe, while the Antarctic is warming at a much slower rate. A new study published in Earth System Dynamics, a journal of the European Geosciences Union, shows that land height could be a “game changer” when it comes to explaining why temperatures are rising at such different rates in the two regions.
Proximity: As a small business, this one should be easy to understand — proximity matters. For many small businesses or nonprofits, your news will likely matter more to local publications than to national ones, or publications that focus on other regions.
These days you want a press release to generate more than a sudden spurt of publicity. After your press release has been distributed, you want your press release to keep working for you by building quality backlinks to your website. The more backlinks generated from a PageRank 4-7 website, the more frequent you will see your website’s position rise in search engine results. A higher position in Google or Bing! search engine results will increase traffic to your website every day. This translates to long-term publicity and success!
Social Post: You create a customized tweet (typically your headline) and we will send this out via PR Newswire’s primary Twitter handle (@PRNalert) and up to 3 additional PR Newswire industry specific handles.  (List Attached)
The truth is, just because you wrote something (especially if it’s generic) and it gets placed on a lot of syndicates, doesn’t mean that people will purchase.  Exposure doesn’t mean sales.  Instead, you need to create a newsworthy PR that is not only unique but catchy too.
Pro Tip:  Did you get a mention in The New York Times? Or a trade publication? Wherever you were mentioned, don’t let that be a dead-end!  Post it to Facebook. Tweet about it on Twitter. In short, help that bit of limelight to live on, and give your credibility a helpful boost at the same time.
You want a press release to generate more than a sudden spurt of publicity. After your press release has been distributed, you want your press release to keep working for you by building quality backlinks to your website.
You might be able to rank a press release in Google for a non-competitive term, but in general, I don’t expect it. Nor do I expect to receive any referral traffic. If either of these things happens, I consider it a bonus.
5. The boilerplate statement follows the body. The boilerplate is a chunk of text that can be used repeatedly, just as an About page is used on a website. This is where the details about your company are listed including; the services you provide, and perhaps names the key executives as well. It can contain your mission and vision for your company. This is the public persona you wish to project for your company.
Brainstorm. Collaborate with business owner on a newsworthy topic and talking points of press release. If we are promoting a specific product or service page, make sure that page on the client website is complete, proofed, edited and optimized for Google.
A premium website, however, will aggressively pursue journalists and work to ensure clients receive traffic for their PR, but this might not be necessary if you’re announcing a minor bit of news that doesn’t require such a large-scale PR effort.
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
In the center or left of the page, include a headline that summarizes the information in the press release. That might be, “Jones Promoted to General Manager,” or “The Whoseewhatsit Named Top Toy of 2016.”
Public Relations professionals know that one of the most important parts of the job is media relations, talking to journalists, editors and bloggers to understand what kinds of story would interest them – what’s the point in writing and issuing news if no-one covers it? However, instead of doing pre sell-ins to see if a release you are considering might be of interest, there is now a far easier way of getting your news out there…without ever having to lift the phone! Free PR distribution websites have been getting more and more popular in light of the current economic climate. But, which sites are a scam, which actually offer you the free PR distribution service you want to get your release online and which offer you even more, such as links and syndication to other sites?
WASHINGTON — On Friday, Free Press voluntarily withdrew its “petition for review,” filed in the U.S. Court of Appeals for the First Circuit to challenge the FCC’s repeal of the Net Neutrality protections. Free Press still plans to sue the FCC to overturn its decision.
Headlines should include the keywords you’ve chosen to target in your press release. This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release. Remember that you don’t want to go overboard with the keywords: just include them naturally throughout.
Personally, I don’t think press releases help the page rank of a website. They might result in a bump in traffic as they themselves (the press releases) will get search engine traffic but Google has made it clear it doesn’t to reward the page rank of sites because of press release campaigns.
Develop personal contacts with sympathetic reporters  (e.g. a journalist who specializes in women’s movement news if your organization deals with women’s issues)  They will appreciate being kept posted, and may get you coverage even if they personally cannot cover your release.  (See Chapter 34, Media Advocacy, for more on establishing personal relationships with folks from the media.)
From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus on storytelling and distribution (both very important things), it can be easy to forget other press release must-dos.
We found a reference on Quora.com that mentioned a membership fee is charged and that pricing starting at about $1,500 for a press release. However, they offer some affordable options for smaller budgets, which was an important reason we chose them.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience. We sent out a press release a couple of months ago featuring our data monitoring survey that received a lot of positive feedback. It was picked up by various publications, including TLNT and Recruiter.com.
Translation: The new release does more stuff. Why the extra verbiage? As I explained in the post Why Marketers Speak Biz Blab, the BS words are simply a way to try to make something unimportant seem important. And, let’s face it, a 6.0 release of a product probably isn’t all that important.