submit press release new york times standard press release template

Bottom Line: Don’t rush the creation of your headline. Take the time to craft press release titles that will pack a punch and leave a lasting impression. It may very well be the most important part of your whole press release.
The new and completely redesigned website offers visitors richer insight into the Company’s innovative, hands-on approach to Residential, Commercial and Workplace architecture, construction management and interior design in the Greater NYC area. – March 03, 2018 – GWB Architect
G. Pricing, availability and coming up. Just a line or 2 full of facts: stating the app’s price, the OS requirements, countries, etc. What I like to add is a really short preview/teaser of what’s coming up: the next app to come in the same app series or something exciting. Make sure you don’t confuse the reader, though.
The idea behind this press release was to educate people about a new dating app (small business) as well as empathize with any single person who reads it. We placed a small insert about why we developed the app and let readers know that we too are single and feel what they’re going through.
I’ve been a tech journalist for 20+ years and I couldn’t agree with Craig more: (a) there are some very good pointers in this article, but (b) watch out for the message coming across as a template-driven thing, and (c) for God’s sake never, ever send me a press release as a Word attachment! I honestly never look at them. Well, not unless I already know something about the topic and I know the sender. And then I’ll ask them to please not send me things like that any more. I know it sounds like a very grumpy attitude, but it’s just how it is. I’m sure the majority of journos feel the same about press release attachments. By all means consider these structure pointers but just put it all into the email body!
To close your tour press release, include the contact information of the person (again) in charge of handling press queries about the shows. Make a suggestion of what you want the person to reading the press release to do with this information: If you would like more information, or if you want to interview the band or review the show, please contact [so and so]. 
This will ensure that the SEO value comes from the natural use of keywords, and it will help you gain more exposure in search engines. Other SEO benefits that stem from the use of distributing free press releases include natural link building and referral traffic.
An old school technique I use for getting out press releases is to email the press release the day before under embargo to the core news outlets that cover my client company’s industry. The reason I do this is that it gives the outlets the option of running a story based on the press release at the same time it’s on the wire. News outlets don’t want to look like they are being scooped—even by a company’s own press release, plus I achieve much more impact with the multiple, simultaneous hits.
WARNING: What I’m about to show you can be a very effective marketing tactic.  But in the wrong hands or done without taste can easily be spammy and crummy.  So, please use this knowledge for good and apply some of my Kindlepreneur principles as you step through this.
Once you submit your release, MailChimp allows you to see which recipients opened your email. This allows you to follow up with certain reporters of interest to determine if they need any additional quotes or details for their story regarding your release. You can also A/B split test your emails to see which subject lines have higher open rates.
Here’s a tip that I just recently found out, there are a few sites that resell prnewswire’s products. The one’s that I tried are Press Release Distribution to Major News & Media Outlets and www.onlineprnewscom . I’ve heard about ereleases too but haven’t tried them yet.
A press release should consist of three to six paragraphs where you provide all the relevant facts and information a reporter should use to write a story. The most important information should be listed first, with the least important information appearing in the final paragraph. Each paragraph should consist of three to six sentences written in the third person. You should maintain an objective tone and avoid hype. The average press release consists of 500 words or less. This press release template consists of xxx words.