st albans press release what does a news release look like

As with many things in life, timing is crucial when sending your press release. Three to five days in advance is usually the right amount of time to ensure the editors can put someone on your story. Mailing a release too early is just as bad as mailing it too late – it will be put aside and forgotten. At least if your story is last minute, you may be able to telephone it in. Deadlines do vary depending on the type of media, so be sure and check with them in advance.
4. Body. The body of the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs. Use the first paragraph to elaborate on the details of the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. This part of the press release can be a bit more descriptive than previous sections.
24-7 Press Release was launched in 2004. The company has a mission to provide their clients with the most excellent and cost-effective press release distribution solution available that delivers measurable results.
Really good, clean, crisp, grammatically correct writing is so important in creating a positive impression of your company, says Lauren Selikoff, chief marketing officer for Allison & Partners, which works with Samsung and Michelin and is based in San Francisco. This is not a task to turn over to the intern.
One of the main reasons that people choose to use paid or free press release websites is that each press release company has a database of media that they distribute to–usually several hundred or thousand–which ensures your news has the widest reach possible.
At the end of the release, you need to indicate that the release is ended. The usual method of transmitting your release is via fax, and this is the best way to let journalists know they have received the entire release. Type End on the first line after your text is completed. If your release goes over one page, type MORE at the bottom of the first page. Then retype the title and the date on page two, so there is no question which release the second page goes with.  
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After the first step, the second most important component is the ‘Title’ or the ‘Headline’. This should be bold and centered. On demand, the font size can be made bigger than the other text to make it stand out. The headline is the main element of the press release and the reason for making it stand out is to draw the attention of the people who might be interested in reading it.
There’s a lot of squabble online about which press release distribution service is the best. Speaking from personal experience, there are only a handful that are even worth using. I’ve nailed Wall Street Journal time and time again using Berkshire Hathaway’s Business Wire, but it costs $400 or more for a release with a 400-word limit. (They charge you for each 100 words after that.) You’ll also pay a pretty penny to add photos, videos, social media signals, and so forth.
There is a source of natural color that cannot be replicated: quotes. Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right.
Below that, on the left side of the page, include the date on which the information can be made public. If it’s immediately, type “For immediate release.” But if you’re not making the announcement public until a future date, type, “Embargoed until [whatever the date is].”
Press release terms have you boggled?  Need more help?  Here are a few sites beyond the obvious to help you learn more (or services to hire).  In no way am I advocating hiring someone to do press releases for you, but the rule remains for an entrepreneur:  Learn to do it or hire someone to do it for you.
Submitting a press release is self-explanatory and somewhat repetitious. Once you submit a press release at one of my recommended sites, you will realize that the other sites have a similar submission process. Depending on how many press releases that you intend to submit (and how different they are in content from one another), you may want to narrow down your selection.
A legitimate, paid new release distribution service such as Business Wire has far greater credibility among journalists and search engines. The paid press release services get your company news directly in front of actual journalists, resulting in placements in print, broadcast and online news outlets. Business Wire has arranged for automatic publication of news releases it issues in dozens of influential online news sources with high ranking. With placements in recognized news sources, you can be pretty certain that your news release will be shown in major search engine results including Google News.
Next, follow the steps in the section below, so you know what to look out for and how to get your link published on a specific site. Please report any errors, so that everyone can continue to benefit.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
I’d recommend pitching the writer first, with an angle specific to their beat. If a case needs to be made to the editor, it can fare better coming from the writer, who’s already had an opportunity to work out an angle with the PR rep. As an editor, I’m more likely to prioritize emails coming from those I have personal relationships with. These have been built over the years from the days when I was the writer presenting to my editors. Starting a new relationship with me as an editor, the most successful pitches have been those offering high profile interviews (editors that still write columns will want to take these for themselves before passing them off to junior writers) or highly specific content, like an original guest contribution. [3]
I don’t know about you, but I’m a little tired of hearing all this talk about the death of the press release. Any time a new forum for marketing comes around, people want to write off press release distribution as old and outdated.
Well, it depends. If you post on just a few of the better sites, you will likely get picked up by the search engines like Google and Yahoo, and will rank even better if you know how to optimize your release with keywords.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using to register with these sites
Distribution is important, but having a real news story and a well written release is even more important. Your release shouldn’t be a sales pitch, and it should be free of spelling and grammar mistakes. If it is poorly written and lacks news value, it won’t matter who you send it to because it will go straight to the trash bin.
Articles should be as up-beat and positive as possible. Avoid phrases like following the resignation of the previous chairman or after a period of inactivity. A journalist could decide to investigate those matters instead of reporting what is in the press release and—–even if the circumstances were completely innocuous, for instance if the chairman had resigned due to ill health—–the resulting copy might not be to your liking.
The first body paragraph should present the who, what, when, where, and why/how of the press release. This should act as a short summary that gives the reader a general idea of what the whole story is about. You should stick to the facts here, and avoid hyping or trying to sell your products or services. The body text should be typed in a non-bolded size 12 font.
While operating under the same company, there are two versions of this free press release distribution: free content distribution and paid content distribution (targeted). Both offer different services for different business needs, creating a versatile free press release service.
Signal the end of the press release with three # (hash) symbols. Center these directly underneath the last line of the release. This is a journalistic standard. It may look like you’re over-tweeting, but you’re not. This is how it’s done.
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Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.
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