she started it press release what is press release writing

Most public relations people will send an email, and that is fine. But what I have started doing is following up with the media who open the releases I send and offer them a free sample of whatever I am promoting. I’ve done this successfully with men’s underwear, sports medicine, and organic personal care items. Writers will contribute reviews and add your goods to their gift guides.
A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit!
Some press releases are available for immediate release. It means anyone can share the information as soon as the release is made public. Other press releases may have time limits that allow only certain media sources to report them immediately. They’re offered to other news services, websites or blog owners for publication at a later time.
You can use a press release distribution service to deliver your press release to all appropriate channels. If you’ve done your research, you can also approach freelance writers and newsrooms directly. Often the most effective method is the combination of these two.
The main goal of any press release is to garner the positive image of the business or company. Therefore, any press release which is written for positive purposes is considered as a positive press release because they have the positive spin to blanket even the worse situations if they arise.
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
As the internet has gained prevalence the way journalists like to be approached has also changed. A format suggested by Kristen Nicole, a former Mashable writer who is now the Senior Managing Editor of SiliconANGLE.com. is sending one sentence as to why this story works for my publication, and 5 bullet points for context. Kristen also recommends pitching writers directly over pitching editors saying:
Add the call to action. This will include information on the product name, product/company website, as well as the media contact or the creator of the press release. This provides contact information for anyone interested in learning more.
Opening paragraph: The opening paragraph has to be strong and include pertinent information, namely what the press release is about, who it affects, and why they should read or act upon it. If you talk of an event or launch, you also need to mention when it will take place.
As a matter of fact, press releases are branding and credibility tools, not SEO tools. They are a great way to get the word out about a company, product, or service, and to more effectively brand that company, product, or service.
It’s the largest benefit wine, beer and food tasting in western New England — all in support of local public television! Taste more than 300 wines and beers, along with specialty foods from local restaurants and food artisans on Friday, March 9 from…
An angle is an essential aspect of writing a press release, and it’s often what determines how much coverage your free press release will get. Try to use your free PR release to create an angle that readers will find valuable, newsworthy, and timely.
After the title, use a paragraph or two to describe your company with 5 or 6 lines each. The text must describe your company, its core business and the business policy. Many businesses already have professionally written brochures, presentations, business plans, etc. That introductory text can be put here.
To help you write your press release, here is a sample of one and a breakdown of its elements. The press release example below is based on the one given by Dave Wooldridge in its book The Business of iPhone App Development and seems to be working just fine.
It is a communication means that seeks to inform a reader about what’s new, what’s to come, as well as what to expect. Press releases aren’t adverts per se; they are stories meant to create awareness about a function, an event, or a situation that has never been there before.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Avoid using jargon or acronyms (such as “Section 8 subsidies,” CDC, GAO) – this can be difficult: as  you grow accustomed to them you may not even realize you’re using them. Instead, spell out the names of any organizations that normally go by acronyms, for example, “NAACP” is the National Association for the Advancement of Colored People. You can certainly refer to them by the acronym later on in the story, but the first reference should always be by name.
If you’re publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., 1 p.m., or 3 p.m., or 5 p.m.). The reason? Most companies schedule their releases to go out on the hour, which means if your release goes out on the hour too, it’s more likely to get lost in the shuffle. Instead, try going with a more distinct time (e.g., 1:12 p.m., or 3:18 p.m., or 5:22 p.m.).
To close your tour press release, include the contact information of the person (again) in charge of handling press queries about the shows. Make a suggestion of what you want the person to reading the press release to do with this information: If you would like more information, or if you want to interview the band or review the show, please contact [so and so]. 
No estimates can be given as to when your press release, if picked up by our PR editors, will go live on our site and via our distribution channels. It all depends on current workload and backlog, and sometimes can take weeks long. Next day distribution is guaranteed if one of paid PR distribution packages is used.

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