sesame communications press release ap news release format

The lead, or first sentence, should grab the reader and say concisely what is happening. For example, if the headline is Careen Publishing releases new WWII novel, the first sentence might be something like, Carpren Publishing, Ltd., today released their first World War II novel by celebrated writer Darcy Kay. It expands the headline enough to fill in some of the details, and brings the reader further into the story. The next one to two sentences should then expand upon the lead.
PressReleasePing.com – Is the press release distribution and submission website for the business people to boom their business through seo and link building. They will syndicate your featured press release to dozens of partner newswire websites at no additional cost to you. You can get RSS feeds for all posted press release in each zone.
This format is important because it’s what journalists follow when they create a story, so if you want your PR to be picked up after using a free PR distribution service, make it as simple as possible for your audience.
The bare bones answer to this is: A press release is a brief written summary or update, alerting the local media about your group’s news and activities. However, we’ve found that press releases are much more exciting than that!
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they’re intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
Extensive mailing lists are the key to good media coverage. You may be able to get a media guide from your local public relations association which will list all media and appropriate reporters in the area. Organizations you work with may also be able to provide you with contacts.
The final thing to consider regarding your press release is how much editing it will take. Remember, a press release is meant to be picked up by the media, and pushing one out that includes errors or other mistakes can be devastating to your company. With that in mind, set aside ample time to edit your press release before you publish it.
Bad publicity could be due to anything such as an industrial accident, a racist statement, a product recall or anything else. A defensive press release is required to resolve such issues and clear the misunderstanding from the minds of the consumer. In this type of press release, the language and tone is different. The tactical language ensures you put a good spin on the bad news to make it uplifting.
We recently used PR Newswire’s services to announce our newly hired Director of Development. Our release was picked up by over 100 online publications. Their services and website are user-friendly, and we were truly impressed by the results. It was definitely worth the investment!
Many press release services also offer powerful targeting options. Give your press release the extra reach it needs to land before industry-specific journalists and bloggers, or even those in specific media types (print, blog, etc.). Do your research before you tap into these precision targeting tools to make sure you reach the right people.
AgTrax – The industry-leading Grain Accounting software firm based in Hutchinson, KS has announced a transition in its product development department that compliments the strong capabilities of the leadership team, providing continuity in management and..
Admittedly, their starting price is a little higher than some other press release distribution services. eReleases explains this in their FAQ section as a result of their higher visibility and customized press release distribution, directly reaching journalists across many different markets and industries.
Recall the saying from growing up: “If you don’t have anything nice to say don’t say anything at all.” Keep this in mind for press releases as well — “If you don’t have anything newsworthy to say, don’t write a press release at all.”
Generally, you should send a press release by email. It’s wise to make your subject line attention-grabbing. Any press release sent by email should be pasted into the email rather than sent as an attachment – this may see your email flagged as spam.
You must put a name to the quote. Journalists despise having to quote faceless representatives. When businesses choose to hide behind the word “spokesperson”, it demonstrates a clear lack of resolve. Tell the world exactly who in your company thinks what, and busy reporters will be eternally grateful.
Monitor and start following the writers you think are a fit for you and you’ll get a sense of not only what they cover, but who they are – and that’s important. Writers want to know that you actually follow them and enjoy their journalism. Tweet them a story that has a connection with your business. Sometimes, they’ll tweet about a story they’re working on and that they are looking for a source (we’ve had a lot of success with this). Respond to them if it’s relevant to your business or expertise.
It might seem trivial, but the most important part of your press release is the headline. Most journalists are incredibly busy, and their inboxes are overflowing with generic press releases. Unless you’ve got a snappy subject line, chances are that your press release will go straight in the bin without getting read. So, what constitutes snappy?
I’d recommend pitching the writer first, with an angle specific to their beat. If a case needs to be made to the editor, it can fare better coming from the writer, who’s already had an opportunity to work out an angle with the PR rep. As an editor, I’m more likely to prioritize emails coming from those I have personal relationships with. These have been built over the years from the days when I was the writer presenting to my editors. Starting a new relationship with me as an editor, the most successful pitches have been those offering high profile interviews (editors that still write columns will want to take these for themselves before passing them off to junior writers) or highly specific content, like an original guest contribution. [3]
Palamedes PR: This is a UK agency with a very nicely designed site, which is a pleasure to navigate.  One aspect of Palamedes PR that is cool is their “price match guarantee.” They state that if you find a lower price for the same type of service elsewhere, they will match it.
Gavin is a staff writer at Fit Small Business, focusing on creating Buyer’s Guides on a variety of small business topics. Gavin has been at the intersection of content management and creation in the digital marketing world for over ten years. As a project and production manager, he led cross-functional teams and owned client relationships in the automotive, fashion, hospitality, and media industries. While working at various entrepreneurial startups, he created content for clients, rethinking their web presence and developing strategies to reposition their brands online. When he’s not writing, Gavin is a marathon runner, proud parent of an Australian Shepherd, and craft beer geek. He lives in Toronto, Canada.
No matter what a press release covers, it’s no good if it wanders and rambles. To make your press release useful and compelling, stick to the point and be sure that all of the information you’re providing within the press release is relevant to your readers.