sending press releases music event press release example

Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
However, your audience is likely comprised of more than just the media.  That’s why newswire services (such as PR Newswire) also post press releases online, where they get indexed by Google and other major search and news engines and can then be found not only by the media, but also by the general public.  That’s why traditional wire distribution and online posting both work to increase the reach of a press release.
Other than the headline, this is the most important aspect of your book press release. You might want to lead with something impactful, such as a controversial statement or an emotionally engaging sentence related to the book you are promoting.
Here’s a link to my favorite press release that I wrote for The Bethel Inn Resort’s 100th Anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a This Day in History-1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax.
Your final paragraph should be a succinct and informative boilerplate. A boilerplate is typically 3 or 4 sentences long and acts as a mini-biography. This is your chance to include a few interesting snippets about yourself, touching on your passions and inspirations.
Prior to the movie release of League, Warner Bros. Pictures announced in a press release an event, in collaboration with AT&T, to advertise the upcoming superhero movie. AT&T has 3 stores in Times Square that are perfect for a massive advertising campaign, and by letting Warner Bros. deck their stores with the movie’s iconic figures, AT&T benefits from the increased attention and foot traffic as well. This press release generated excitement for the movie premiere while giving AT&T an opportunity to increase its marketing opportunities.
Hi Sam! Thank you for the comment. The rule to always follow with a press release is if you don’t have something impressive to share/show, then don’t. It’s great that you have art assets done, but I’m not sure if that is enough to go on. Perhaps if you had a free, playable demo in addition to the art assets, or were inviting people to a beta, etc., then you could for the announcement-type press release, but without those extra, impressive items, I may hold off. Hope that helps.
Hi, I’m Mandy McEwen and you’ve landed on my blog. Thanks for reading! As a coach, consultant, trainer and founder of Mod Girl Marketing, my passion is helping people like you thrive. Whether you’re looking for a trusted business marketing advisor or you need a fresh perspective on your inbound campaigns, I’d love to help!
Press releases are a valuable, time-tested tool that can be used to generate earned media coverage, increase sales and spread your company’s message – but only if you’re strategic about everything from story identification and development to messaging and pitching. For the best results, avoid relying too much on shiny press release distribution services that are unlikely to deliver the ROI and media coverage that you’re looking for.
One of the biggest advantages of using 24-7 Press Release is they offer a large variety of distribution options that are all free to their users. Even though you are only allowed one free submission per day, think about how much more business that is over the course of a year. On the resource page they provide users free information on how to fine tune your press release to get the maximum benefits. 
Thanks Nitisha. In the UK, at least, you can’t get a press release published in the traditional sense. You give or send it to the editor or journalist and if it’s a good story, they’ll decide to run it or not. You should study your target publications first to see if your story is relevant to their readership. If a publication wants to charge for your story, that’s not PR, that’s advertising. In that case, you decide what you want say and where you want it to appear. For more information on PR visit the CIPR or PRCA websites.
WASHINGTON — Free Press on Thursday called on Federal Communications Commission Chairman Ajit Pai to recuse himself from all decisions related to the Sinclair Broadcast Group’s proposed takeover of Tribune Media. The demand follows news today that the FCC Inspector General’s office is investigating the appearance of quid pro quo behind agency rulings that have helped pave the way for the proposed merger.
North American Precis Syndicate (NAPS) will get your top story to practically all of America’s 10,000+ newspapers including print and online editions and over 15 thousand blogs. The print editions have 200 million in cumulative circulation, of which about 167 million is in weekly community news outlets. Expect about 100 to 400 placements in print and 850+ online. Average reach is 50 million+ visitors per month and print readership is from 15 to 25 million+. We send in any format editors and bloggers choose, including all digital formats, email, RSS feeds, XML feeds, social media, blogging and more. We send CD’s and hard copy in camera-ready form for those who require or prefer those formats. NAPS also distributes Radio Feature Releases (RFR) and Video Feature Releases (VFR) to 6,500+ radio and 1,000+ TV stations nationwide. Expected results are 300+ on-air placements for each RFR and 100+ on-air placements for each VFR.
Final Thoughts: Marketwired does not appear to have the necessary aspects, cost and follow up that would benefit a small business or anyone looking for affordable online press release submission. However, it is best for those who are looking for targeted distribution and care less about number of pickups.
If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished. To keep the buzz going, you can release a second wave of distribution by sharing the specific stories that news outlets write based on your press release.

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