sending press release email best press release headlines

When writing a press release, it’s important to remain consistent in your language, but naturally make your writing engaging. There are thousands of releases everyday and as PR professionals, we are to make OUR OWN news engaging and exciting. You want people to read your work and #1. think it’s cool and #2. be impacted in some way.
We’ll go into each of the sections of the book press release template in turn. Always remember that you need to write like a journalist – not an author. Clear, concise communication is your guiding philosophy.
On Wednesday, February 21, 2018 about 100 guests representing 37 charitable organizations attended the first Tampa Bay Charity Coalition luncheon of the year in the Church of Scientology’s Fort Harrison Ballroom. The non-profit representatives networked and helped themselves to a buffet lunch prepared… – March 03, 2018 – Church of Scientology FSO
This is a great read. Really helped me understand some of the questions I have been trying to get answered. I run a public company so we mainly focus on our Investor Relations and I totally agree that distribution services are for the most part worthless. So I have set out to learn how to obtain a better ROI and it has been tough. I have also found that many companies when sharing their results of you utilizing their service seem to be fluffed or not completely transparent.
I think PR services are used to get instant results within short time. Getting backlinks which will boost the Google Ranking. So according to my opinion PR distribution is one of the good option to get the instant traffic to promote your products.
Name recognition: Clout that comes with big recognizable names (well know people, organizations, companies, etc) will likely increase the interest in your news. If you’re partnering with, or involved with a big name that might generate this type of attention, consider issuing a press release.
Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters. You can see an example of this in the headline above.
It’s with that in mind that Free Press Release features advanced options to improve the effectiveness of each release distributed through its site, and many of these important options extend to the free press releases.
This paragraph is where you will explain your new product, your discovery or any advances that your company has made. You should also include quotes, if they are available. This will give your readers an objective view of your press release and, if you quote experts, should make your press release stand out as credible.
Part of the body can include different types of media content, such as photos, videos, and audio clips. Be sure to also include the original files so that your media contacts can use these clips if they wish. Media content can help you stand out on both social media and search engines.
The question is whether or not you’re targeting publications that would really be a good match for your news story. If so, I would write down a few of the important names and send them a personalized message, in addition to your press release.
Proper keyword research and selection is important to optimizing a press release for SEO. Your press release should have at least one keyword target. At the same time do NOT stuff your press release with keywords. Googlebots will penalize you for this. Some important things to keep in mind while doing keyword research:
1. Headline. Grab the reader’s attention with a strong, catchy headline with keywords that people will most likely use in their search. This is your opener and what will make your reader want to read on. Include the name of the event and either the location or theme of the event. You won’t want to give too many details up front. If you’re writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. Use Title Case for your headline. See what PRWeb says about press release headlines.
The second paragraph is what you should feed to every press outlet and reporter: the who, what, when, where and why of your event, announcement or roll out. This is what they’re looking for when they read your release. Between this and the paragraph above, the reporter should now know everything they would need for a small blip piece. Of course, you want more exposure than that, so you provide more detail below.
What made this press release successful was the intersection of the exclusivity of the announcement (there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of them), the fact that it was newsworthy, and having a great partner tied into the announcement itself. The latter point was especially critical to PR, and the notoriety of the Shopify brand really gave the release ‘legs’ in terms of how far it was distributed and the impact it made.
Use bullet points or long lists. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release.
First and foremost, don’t try to be clever, and don’t bother with puns. Think about it: what is the key message you’re trying to get across? Shrink that message down to no more than 15 words, and make sure there are a couple colourful verbs or jagged adjectives in there. Be objective, and make a bold statement that’s a little controversial. By hooking a journalist in with an audacious opening line, you’ve passed your first hurdle. Now, it’s time to turn your attention to the story itself.
In addition to this, the newsworthy press releases immediately grab the attention of the media people. So, making sure that it is interesting should be a key consideration. Apart from this, you must keep in mind that a press release is not an advertisement or a sales pitch. Rather, it should cover factual information cited with quotes and sources. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release.
This blog is going to review the best press release distribution services. Each site has its advantages and disadvantages, so reviewing each one is important. All of them will have the standard elements you would come to expect from a release site, including a list of syndication networks, submission sites, newsroom and FAQ. When looking for press release distribution companies, there are several key factors to keep in mind. Perhaps the most important factor for any growing business is simply the size and scope of the distribution network. The wider the network, the better the chances of being picked up on high-quality media news and niche blog sites.
thanks for stopping by and sharing your thoughts. The Word template is designed to give authors a structure to work with as they develop their own press releases. After that I completely agree with you that online press releases are the way forward which is why we advocate that authors maintain a media room on their author website which contains their press releases and provides a central point for all relevant information about them and their books.
I’ve been a tech journalist for 20+ years and I couldn’t agree with Craig more: (a) there are some very good pointers in this article, but (b) watch out for the message coming across as a template-driven thing, and (c) for God’s sake never, ever send me a press release as a Word attachment! I honestly never look at them. Well, not unless I already know something about the topic and I know the sender. And then I’ll ask them to please not send me things like that any more. I know it sounds like a very grumpy attitude, but it’s just how it is. I’m sure the majority of journos feel the same about press release attachments. By all means consider these structure pointers but just put it all into the email body!
In this paragraph, briefly expand a little bit about the band and the music on the album. This paragraph is very important for a new band with a debut album. Don’t mistake this for a band bio – which should be separate – but include some info about where the band comes from, influences, and again, any big ticket selling points. Keep this paragraph brief.
I have used http://responsivepr.com – very good service. They not only publish press releases they distribute them to their own social network accounts: Ywitter and Pinterest. I have been very impressed by them. Costs £6.95 but I have receive excellent service.
Most people think that you can only submit a press release when your business releases a new product or wins an award. This creative press release plays on people’s fascination with the supernatural in order to gain traction in the media. It also has an attention grabbing title and was sent out at the end of September in order to be perfectly timed with the upcoming Halloween holiday.
“There aren’t really a prescriptive number of pages or word count.” If I may add one important aspect from journalism school 101: any article for a newspaper (and a press release ideally ends up as an article “as if” the journalist had written it him/herself) needs to be structured in such a way, that you can clip from the end (!!!) without it losing stringency and closure. That is entirely different from creative writing. “A Winter’s tale” or an Agatha Christie whodunit would lose much, if not all, of its charm if you left out the last, say, two, paragraphs! But since (in the olden days) a piece of journalism needed to fit in with the rest of the layout (including advertising and late breaking news), whoever redacted a piece had to be able to cut off bits and pieces at the end without having to read, let alone reformulate the rest of the article. That said, this rule still stands today though space is not always a bottleneck in the digital world (but – you never know, maybe your press release even makes it into the print version!). So train yourself to write like a (good) journalist. If you don’t you could wonder for years what made your press releases fall by the wayside time and again.
A new study by the Flim Flam Marketing Group shows that while 75 percent of adults surveyed point to bad phone behavior as one of their pet peeves, only 20 percent admit to being guilty of this behavior.
WASHINGTON — Free Press on Thursday called on Federal Communications Commission Chairman Ajit Pai to recuse himself from all decisions related to the Sinclair Broadcast Group’s proposed takeover of Tribune Media. The demand follows news today that the FCC Inspector General’s office is investigating the appearance of quid pro quo behind agency rulings that have helped pave the way for the proposed merger.
Sometimes you may want to publish a press release with restrictions as to who can release it and when they can release it.  If your press release is embargoed, your would also include this information just below the release statement.  For example, if you do not want news media or other sources distributing your press release before a certain date, you would use the following format to show the date when the press release may be distributed:
If there are sites you think we need to include in our review, please let us know using this form we’ll try to include them in the next update. If you’ve anything to else to add, please let us know in the comments below.
The News Widget can be embedded on your website or blog so you can showcase your company’s news, updates, and achievements. You can customize it by selecting the colors, font size, and width so it will match the rest of your website branding and then generate the code.
If you send a well-written press release with links to all relevant assets to reporters, they’ll have everything they need to write a story. Occasionally – less than half of the time, in our experience – you’ll get contacted for more information or an additional quote.

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