send a press release on the wire or individually ap news release format

PublicityWires.com offers free online distribution of press releases and media requests. It is a fast growing online publicity resource center for both Public Relations associates and the members of the press.
Hey, I am in the process of making a mobile game. It is multi-player and like 8 ball Pool(My app is nothing like that just an example) it needs people online to really enjoy the experience. However, when I send my app to people to review and talk about it before it is released on the markets. Those people reviewing my app wont have people online to play with(I could tell them thy can share it with friends but that might be asking to much I felt). It does have a single player mode. But the real joy is the multi-player. How will that affect people talking about my app pre-release? What should I do?
Ultimately, the PR person or agency has to have credibility and they have to be in the news business. Publicity is a thing of the past and now it is more PR and Marketing. The audience is more sophisticated and they are swayed by their friends likes and dislikes. Facebook is the largest news agency nowadays and is all of Facebook’s “news” fit to print. The audience is also now more so than ever, multi-cultured and that kinship is dominant as well.
The choice of speed over style may be off-putting to some, but if you want to submit your news without long waits for pages to load, then this free news release distribution site will be one that you’ll enjoy using.
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Get immediate publicity for your business and create online buzz forever. Publish your news articles, press releases and event promotions accross more than 250 free and premium news sites, national & international news outlets, blogs, special websites, search engines and social media sites with the PR-Gateway Online Press Release Distribution Service. Your news will get published immediately across multiple websites, blogs and search engines with just one click.
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Editors at press release distribution services, newspapers, and online news websites are stringent. You’ve got to bear in mind that they are all fervent studiers of the English language, AP style, tone, and prose. They don’t see any wiggle room in proper grammar or adherence to style; they see only black and white with no spatial gray area in between.
Proximity: As a small business, this one should be easy to understand — proximity matters. For many small businesses or nonprofits, your news will likely matter more to local publications than to national ones, or publications that focus on other regions.
Jump up ^ McQuivey, James (10 December 2014). Social, Content Marketing Strategies, Trends for 2015: EmailWire Press Release Distribution Services Presents Guides, eBooks. CIO Magazine. Retrieved 22 December 2014.