sec press release och ziff ap style news release template

1. Headline. Grab the reader’s attention with a strong, catchy headline with keywords that people will most likely use in their search. This is your opener and what will make your reader want to read on. Include the name of the event and either the location or theme of the event. You won’t want to give too many details up front. If you’re writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. Use Title Case for your headline. See what PRWeb says about press release headlines.
The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.
I was wrecking my brain all weekend about this and come up with a similar conclusion. I’ll do a soft launch and then send my pitch to people. Thank you for your insite. Also I have been looking into ad networks.
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.
With a free account, you may distribute press releases and submit job postings. To have a full Profile for your business, listed in our business, product and service directories, you may select the Gold or Platinum membership plan.
SEO expert Jeremy Levey, with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
6.     Use your news to get more customers. With today’s online press releases, the media is no longer the only audience you’re writing for. 80 million people get their news online every day. Many of these people are your customers. So, you need to keep your buyers in mind when writing your press releases. And no, that doesn’t mean turning your press release into an advertisement.
Give journalists some time to craft a story around your press release by sending it to them — under embargo — the day before it officially goes live. (FYI under embargo just means they aren’t allowed to share the information in the press release until the time you specify.)
The press release also promoted our event to potential sponsors, local businesses, and national brands. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities.
At its best, a press release succinctly describes the “who,” “what,” “where,” “when,” “why,” and “how” of your project in a manner that makes media professionals stop the presses (so to speak) and say, “Wow! Now this is what we’ve been looking for.” At its worst, a press release reads as little more than an unintelligible sales pitch teeming with errors of every kind.
I watch as my PR goes out around the world. Once it hits major portals like the Boston Globe, the Sacramento Bee, or the Houston Chronicle, I take those hyperlinks and use a different one with a unique description for each social channel I syndicate on.
Write a press release announcing the event and event take photos during the fun to send them to media afterwards with a photo caption (just be sure to get photo releases signed by parents of young children). Your cleverly-created event can be promoted with a press release sent to media, a dedicated email sent out to an email list, as well as highlighted on social media channels.
A well-written press release is the first step in getting some attention for your new album. Use this template to help you organize your information. Note that this template was written with bands and indie labels in mind as the writers and the media in mind as the readers. PR folks and radio pluggers will want to take a slightly different approach with their press releases, and one- sheets for distributors and stores should also be slightly different.
Any free PR distribution service will NEVER yield the kind of quality publicity that paid distribution services can get you because they lack real credibility with major media news outlets. SEO marketers use these so called free non-branded PR distribution sites mainly for SEO purposes: to build backlinks, generate social media buzz, improve PageRank, attract traffic and readers, etc.
Sometimes a press release is distributed early and embargoed – that is, news organizations are requested not to report the story until a specified time. For instance, news organizations usually receive a copy of presidential speeches several hours in advance. Product or media reviewers are commonly given a sample or preview of a product ahead of its release date.
Very nice and relevant post. Can you also explain how to get it published? Do you write keeping a publisher in mind? Or do you write and send to many publishers, to see who is liking the story and ready to publish? Do the publishers charge?
Vikas, I would recommend you read the tips on press release writing here: http://www.ereleases.com/howtowrite.html — as well as check out some industry-specific press release samples here: http://www.ereleases.com/press-release-sample.html
A good press release immediately grabs the reader’s attention by explaining why it’s relevant. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
Our first press release with Onlineprnews.com was a great success! It has been over one month since it appeared on your site, and our press release is still generating traffic to our online store. I was recently contacted, by a well respected natural website reporter, and interviewed for a featured article which appeared prominently on their website. We will surely be placing more press releases with Onlineprnews.com! Thanks, Greg O’Neill GoHealthyNatural.com
Many businesses choose to hire a local public relations firm or a PR freelancer. They will know the ins-and-outs of your local press outlets as well as the online ones. Here is how you can find these professionals:
PR.com connects their free press release services to general search engines, their own website, some third-party and news websites, and RSS feeds. They also offer some paid press release distribution options for more exposure.
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However, you do need to know the format of a book press release and some best practice advice on writing one.  Remember, a legitimate editor is more likely to accept a press release on your book if it’s properly formatted and they don’t have to do too much work on it.
If you want to get started without professional help, there are plenty of services that offer easy and inexpensive distribution. PRweb.com is a popular option, and they have many options for releasing online press releases. 
It’s important to know that while organisations use press releases to promote their goods and services, they’re not adverts. In fact, journalists are quick to spot organisations who dress something up as news in order to get free advertising.
Avoid head-and-shoulders shots – think more creatively. Be careful with branding, as shots that have large logos in the background can be a huge turn off. Photos that may be reproduced in black and white also need careful thought to get the tones right.
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One of the main reasons that people choose to use paid or free press release websites is that each press release company has a database of media that they distribute to–usually several hundred or thousand–which ensures your news has the widest reach possible.