search press releases video news release example

Communicate the 5 W’s (and the H) clearly. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. Consider the checklist in context with the points below, using the example above to generate our press release:
We were a little surprised that 24-7ressrelease.com was left off the list (they are our mainstay for getting news out and providing us with excellent online visibility). I think part of the surprise they were left off was because they are also so well regarded in the industry, have been around for so long (2004 or 05?) and also used by NASA.
This process involves creating a website section or landing page that houses all of the press releases your organization publishes. Then your graphic designer or video team would create content for your social media specialist to add to your social media posts.
An effective press release takes time and effort in order to be put together correctly. If you are just sending them out with no strategy or purpose involved, most of the time they simply fall on deaf ears.
Have you ever considered about adding a little bit more than just your articles? I mean, what you say is important and all. However just imagine if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with images and video clips, this blog could undeniably be one of the most beneficial in its field. Great blog!
good site by the way, informative and helpful…I am wondering if you happen to know of the 50+ sites that the PressReleasePoint.com folks send their releases too…for $15 bucks it’s a steal, but I also don’t want to duplicate my efforts either…I did sign up, sent out my first release through them a couple hours ago… I did also write them to ask them the same question, but since you seem to know a great deal about (free sites in general), I was wondering if you knew the answer to my question…thank you in advance…
If we concisely talk about writing the press release, then it should read like a news story written from the perspective of a third person in an informing tone. Also, the sources and quotes must be cited with the information to make it more authentic and genuine in the eyes of the audience. Most of the companies try to keep the press releases succinct while some of them are lengthy. Regardless of its length and size, a press release should cover the entire information and should have enough content to convey the complete and clear message.
For example, a while back I received a press release containing the following sentence: Release 6.0 doubles the level of functionality available, providing organizations of all sizes with a fast-to-deploy, highly robust, and easy-to-use solution to better acquire, retain, and serve customers.
In the traditional distribution model, the business, political campaign, or other entity releasing information to the media hires a publicity agency to write and distribute written information to the newswires.[6] The newswire then disseminates the information as it is received or as investigated by a journalist.
6. Copy Body: Tell the story, add dimension and readability, with quotes, bullet points and paragraph heads in bold text. Give the reader reasons to keep going. Bold font and provocative section heads draw readers’ eyes in, and build more attention.
Write the body copy. The press release should be written as you want it to in a news story. And remember this: most journalists are very busy, and don’t have time to research your company’s big announcement, so much of what you write for your press release will be what the journalists use in their writeup of your big event. Whatever you want them to say, this is where you put it.
Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it’s my job to help take the business dealings of innovative tech startups and turn them into press coverage — and one of the first steps my team and I take is writing good press releases on our clients’ behalf.
Make intelligent, real-time decisions to orchestrate your communication strategy in a unified way across earned, paid, and owned channels. Listen to your audiences, Target and build relationships with influencers, Create compelling content, Engage with audiences across channels and Analyze program effectiveness.
I am thrilled with the personal help I received with this release. I needed to reword a few things and the customer service team was easily accessible and extremely helpful. So much so that I purchased a package of 12 to run our future Press Releases through eReleases.
Of all the press release distribution services covered here, perhaps the one that is most unlike all the others is HARO (Help a Reporter Out). The service launched as a way to connect journalists with relevant sources. The basic idea here is that journalists are often working under tight deadlines, and may be having a hard time finding a key source or expert who can comment on the story. Using HARO, this journalist would gain access to some of the top sources out there.
A subheading can be a way to get the inform/intrigue balance right – if your headline is more heavily one function than the other, the subheading can be the place to compensate and redress the balance.
Heading: This needs to be strong. People are interested in how a business expands, who it sells to, and how much money it makes. Craft your headline with a strong title that grabs a reader’s attention right away.
To get a feel for which sites might be best for links, we could use how highly each press release page ranks in search results as a rough indicator of how much link juice that page might be able to pass. When one of our releases appeared on page one of Google web search (and the free release site provided a link) we rated that site highly for link building (note, this is a very simplistic approach, but good enough to get a feel for the sites; a more detailed analysis might give slightly different results).
Most journalists use search engines like Google and Yahoo! News to research their stories. This is partially because they can search for specific information, so they are able to have more targeted control over the information that they find. This helps to separate the signal from the noise, reducing their overall research time. Therefore, it’s a good idea to have your press release listed on these search engines.
With that being said, a few years back, Google started to realize that paid and free press release distribution services were simply being used as a spam tactic, so it has taken a more hardline stance on using them.
5) Create viral marketing. Although this is much harder to achieve, a well-written press release that appeals greatly to readers can create a snowball effect, in which readers keep sharing your press release with more readers with no stop in sight.
Online PR Media isn’t just a service for free press releases. The site also offers paid options, but, regardless, clients who opt for press release free distribution options still receive the benefit of optimization features.
If you want it to be standing room only at the shows on your tour, then you need to publicize your band as much and as often as you can. Getting media attention, especially in a larger market like Los Angeles or New York can be very difficult, especially if you’re newcomers without professional representation. 
Pressat provides a cost-effective press release distribution service for businesses looking to spread news to media outlets and channels across the United Kingdom and internationally in order to gain press coverage.
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