sample press release for book launch media release template

eReleases: eReleases provides wire distribution via the Associated Press. What this means is that your press release will become accessible to more than 30,000 journalists, such as those writing for the New York Times, Washington Post, Chicago Tribune, Los Angeles Times, etc. through the Associated Press’ webfeed.
Kenny, Peter. News agencies as content providers and purveyors of news: A mediahistoriographical study on the development and diversity of wire services (MPhil Diss. University of Stellenbosch, 2009) online, with a detailed bibliography pp. 171–200
Hello. Although I personally reckon this post is a bit prescriptive (I prefer devs to just say Hey, I’ve made a NEW THING! Here it is!, there are some good tips regarding content to possibly include. (Just, y’know, avoid doing the robot thing. I get 50+ PRs on a good a day (on a bad day, I get more), and many of them look identical in structure and that’s a FIVE-ALARM WARNING to bin every one of the things.) In terms of format, though, speaking as a journo, sending me a Word document is a really great way to get me to immediately delete your PR. Send the text in the *body* of the email, so I can easily access and search it later. Do not make me load up some other app or even fire up Quick Look to view your copy. (Also, a *huge* number of devs I know don’t use Word these days, threatening any fancy formatting. PDF’s fine for an online press kit, though—no problems copying and pasting from it, assuming you’ve done the PDF right.) And I’m sure this sounds grumpy as hell, but when you’re bombarded by email, you need to be able to filter things very quickly. Open the attachment to read about my new thing loses to My new thing is…
Some excellent information and tips!! I was a little surprised that 24-7pressrelease was not mentioned in your first point? Haven’t they been around since forever? We have used PR web with some success, however bang for buck, although the press distribution doesn’t get QUITE as much reach, for $139, we have had success.
Online PR Media isn’t just a service for free press releases. The site also offers paid options, but, regardless, clients who opt for press release free distribution options still receive the benefit of optimization features.
The development of the telegraph in the 1850s led to the creation of strong national agencies in England, Germany, Austria and the United States. But despite the efforts of governments, through telegraph laws such as in 1878 in France, inspired by the British Telegraph Act of 1869 which paved the way for the nationalisation of telegraph companies and their operations, the cost of telegraph remained high.
The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. 
The First Baptist Hospital is a non-profit, county-based hospital serving the city of Jackson Hole since 1911. The hospital has strong ties to the community and has been committed to improving the health of its community by providing superior, cost-effective health care.
Press release examples are business templates which can assist you greatly in writing a press release. The above-given sample press release templates are very useful and should you choose to use them as references, you will be able to write an effective press release easily and in a short time.
I’d recommend reading the interview I did with these high school students. It could be inspiration and also has good tips: http://www.crowdcrux.com/learn-how-these-high-school-students-raised-money-on-kickstarter-without-a-dime-of-capital/
Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement. Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement. Don’t ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition — pick one or two critical spokespeople and focus the quotes around their unique perspective. 
I originally wrote a more traditional (read: boring) release around our company’s 25th anniversary but after getting bored just proofreading it, I decided to scrap the whole thing and make it something people would actually enjoy reading. The press release not only conveyed our message, but by taking a tongue-in-cheek approach, it also conveyed our brand’s fun-loving personality.
If you want reporters to cover your news, you’ve got to know what it is that they’re covering at the moment and reach out to them directly to let them know what you’ve got going on. Acceptable methods of outreach include:
“The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.”
List your tour dates but limit the list to no more than five or six upcoming dates. Indicate that the full list of tour dates is available on your band’s website. Include the website address, as well as any social channels you or the band uses to promote your work. If there is anything special about any of the shows, for instance, if a show is an afternoon gig or if the show is 18+ only, include that information.
For any well-written release with genuine news, a paid press release service is the most cost-efficient way to earn legitimate media placements, confirmed by valid media monitoring and measurement reports. If you use your own media contact list as your primary method of targeting specific journalists and news outlets, the paid news release services can and should be used to supplement and backstop your targeted media relations efforts.
The final paragraph in your press release should be the boilerplate, which presents information about your company and what it does. This should be a factual description, and it can be used repeatedly in different press releases.
I’m so glad that you found this post helpful. We will be updating our list periodically to ensure that our recommendations remains current. Keep checking back to find out which sites we believe are the best paid and free press release sites.
PR By The Book: PR By The Book is a PR service based in Austin and Nashville. They state they are able to help authors with various aspects of their promotional efforts – from conventional press releases to advanced branding strategies.
Some sites tell you exactly how to get your link in the published press release and/or author bio. Some don’t. Check your release carefully before submitting and make sure to add HTML coding: keyword when necessary.
“It’s probably the most discouraging answer ever – it was months ago, and even then it was because it was something I was already looking for. I didn’t become interested in the topic BECAUSE of the press release.”
There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore. We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it’s one of those tactics that could be a hit or miss, but if it hits, it could result in a major press launch for your brand. For example, BeardBrand launched their store and never looked back literally the day an article about beard grooming for men mentioned them and was published in the New York Times.
Content is more than just text. Its visual and a picture is worth a thousand words. Help convey your story with images, photos and video. Premium submissions allow you to include a variety of content to strengthen your image, brand and news.
Remember, you’re trying appeal to a journalist, so you don’t need to plug your company right away. The headline can serve to set up the big picture story into which you can weave your business later on. It should be centered, with a size 14 font and bolded.
The list of free pr sites is GREAT – I thought I’d done most of the ones that are out there that get ranked in Google, but you had some additional ones that I used after reading this – and they were easy. OpenPR.com and Newsvine. Both seem to be solid and reputable, I’ll be curious to see if we show up in Google after using them!
What makes a good story? Anything that could interest or affect your classmates, teachers, school or family will make a good story. For example, science topics like the strange worlds of the planets and how the weather works … school activities such as fund-raisers, what goes on in music classes, and the importance of safety patrols … after-school activities … a review of a book you enjoyed … or how middle school will be different from fourth grade all could make good newspaper stories. Be curious. Ask yourself, What would I like to know more about? — then write a story about it.
This press release from Samsung features their new Smart TV designed to unite entertainment with elegant art display. When a product lands on Oprah’s wish list, the “Oprah Effect” often occurs. By virtue of the TV mogul’s popularity, the product gets instant brand recognition and an increase in sales. Definitely worth a press release, and it’s something that the company can continue to talk about for a long time.

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