rosemontpublicsafety and kenneka jenkins press release september 15 how to create a press release for small business

Whether organisations send them to the media, stick them on their website or simply use them to ensure a consistent message across the business, the well-written press release is still one of the most useful communication tools.
Sending out hundreds of press releases one by one is usually more time intensive than most companies can handle. This is especially true if they are running lean and handling press release distribution with a small staff. 
PR By The Book: PR By The Book is a PR service based in Austin and Nashville. They state they are able to help authors with various aspects of their promotional efforts – from conventional press releases to advanced branding strategies.
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
Exposure is still an essential element of free press releases, but not in the traditional sense. Now, even with limited or almost no resources or budget, free press release sites make it possible to create a free press release and have it distributed all over the world.
Write the boilerplate. The boilerplate section covers information about the company such as the number of years in business, mission statement, and other products the company offers. This section may also include information about the company’s CEO or founder.
In this paragraph, briefly expand a little bit about the band and the music on the album. This paragraph is very important for a new band with a debut album. Don’t mistake this for a band bio – which should be separate – but include some info about where the band comes from, influences, and again, any big ticket selling points. Keep this paragraph brief.
It isn’t to say, however, that the media will grab the press release and run it. It may depend on whether the event or circumstance is something that might interest their readers or listeners, or if it benefits the community in some way.
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Ensure Your Pitch Emails are Personalized Are your pitch emails adequately answering the question, why would this writer’s readership care about my game? on a per writer/publication basis? If not, conduct more research on that writer/publication to determine your angle. I cover some more tips on how to tailor your pitch emails in this presentation (skip to 28 minutes): https://www.youtube.com/watch?v=SkEQtMP2CuA.
Instead of blasting a press release out to every journalist you can find an email address for, focus on a few journalists who have experience covering your industry (and company, hopefully) and send them personalized messages. Connect the dots. Show why what you wrote connects to what they write.
That allows you to send it to them a few days prior to launch, along with your app demo video, and it lets them write their story to publish it on your app launch date. Be careful, though, they sometimes just ignore the embargo (so repeat it in your email as well).
I love the professionalism and sleekness of all of these templates! My husband’s company has been wanting to get their name out more, and this might be a great way to do that. I like the emphasis you have in each type of press release to tell a story, because that’s really how you get people interested; not many people want to read an article about the technicality of a new product, but if you can tell a story about how it helped someone specifically, it makes great PR.
By harnessing the power of open source technology, the HighWire Open Platform provides societies and publishers with options and choice that allow them to adapt to meet new business goals and readership demands. They can easily connect different content types inside and across platforms and integrate with best-of–breed platform-based vertical products and services.
At the bottom of your press release should be the contact info for the person fielding press queries for the album, even if this information is also at the top of your page. Set this information apart from the body of your press release in the same manner as you did the header – again, a box around the text works great, as does a larger type size or bolding/italicizing the text.
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You’ll most likely be sending out releases through e-mail and posting them on your company’s website, so experts say you should consider including some digital features, such as video and audio. It’s also an opportunity to link back to other company information available online — previous press releases and related matter such as customer testimonials or performance reports — that will give the news media additional context.
Let’s start with the basics. The opening line of your press release has got to tell the reader everything they need to know about this story. need to tell them who the story is about, where it’s happening, what is happening, when it’s happening, why it’s happening and how. Do your best to get all six of these details into the top couple of lines – and preferably the opening sentence if you can.
For your brand building it is better to share the articles written about you rather than just your own virtual press office – and don’t forget to add links to the articles to your “featured in” section on your EPK website.
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1. Headline: Get readers to click on the link to the story. (social, search, etc.) Write the headline you want to see on the article in a target publication and write a headline that is interesting enough to tweet.
As the Internet has assumed growing prominence in the news cycle, press release writing styles have necessarily evolved.[4] Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into more readable, print-ready copy.[5]
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If you want to get started without professional help, there are plenty of services that offer easy and inexpensive distribution. PRweb.com is a popular option, and they have many options for releasing online press releases. 
Newsroom fax machines and reporters’ inboxes are flooded on a daily basis with press releases from companies, government agencies, non-profit groups, and even average citizens trying to get their neighborhood plight noticed. If you send in a press release that’s riddled with grammatical errors, buried in a convoluted e-mail, or completely irrelevant to the reporter’s coverage area, you might as well be tossing your press release down a sewer drain. If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting favorable news coverage are zero-to-slim.