robomart press release how to create a press release for small business

Once you’ve written your press release, you need to distribute it. We recommend you use eReleases, as their distribution network includes Associated Press, PR Newswire, Google News and their own network of journalists and bloggers. Click here to check it out.
Every element of your message needs to drive to your objective, e.g. driving traffic to a web site, getting people to register, or inspiring media coverage. Keep this in mind as you develop your message.
Press releases should always be written according to the comprehensive, and cohesive, market communication strategy already in place — which is based on an in-depth analysis (demographics, psychographics, and sociographics) of your target audience — and framed to help reporters convince their editors of your topic’s newsworthiness.
PR.com has a different layout than the other sites. Their categories are the main focus of their website which makes it easier to find what you’re looking for and allows for more qualified traffic to be exposed to your press releases.
Jeremy Marsan is a business analyst and staff writer for Fit Small Business currently specializing in small business healthcare issues and product reviews. When not helping small business owners he enjoys many artistic projects, including music performance/recording, blogging, creative writing and carpentry.
Write the summary section. The summary area needs to be between two to three sentences long and describes the key focus of the press release. For the product launch, you can write about the product, when it is (or was) scheduled for release, and the target audience.
Their FAQ section includes over 40 frequently asked questions, including a few answered in video format. Their FAQ covers a wide variety of topics and just about any question you’d want to ask a best press release distribution site.
eReleases will also distribute your press release to over 5,900 online outlets. This is significantly fewer than the over 30,000 that PR Web offers, but eReleases is the only service that guarantees at least 100 re-publishings.
Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release. The rest of the body tells all the important details of your story: who, what, when where why and how. Put the most important information first, followed by more general information, and don’t forget to include your contact information at the end.
Technically, anything deliberately sent to a reporter or media source is considered a press release: it is information released by the act of being sent to the media. However, public relations professionals often follow a standard format that they believe is efficient and increases their odds of getting the publicity they desire. The format is supposed to help journalists separate press releases from other PR communication methods, such as pitch letters or media advisories. Generally, a PR body consists of 4 to 5 paragraphs with word limit ranging from 400 to 500. [1] However, press releases can be anywhere from 300 to 800 words[2]
4.     Press releases can establish you as an industry expert. Why is it important to be seen as an expert? First, expertise helps you gain the trust of your customers. Once trust you, they’re likelier to buy from you. But being an expert is also good for media relations. Whenever the media needs someone to comment on a story related to your industry, you want to be the one they call on.