rhys williams press release product release notes examples

[…] releases you intend to support your advertising campaigns with throughout the year. With respect to press releases for consumers who have already entered their contact information into your database, the most […]
However, if your release is not almost picture-perfect, it will go in the rejection pile with all of the other shoddily composed (and promptly rejected) news releases that editors get bombarded with day after day. Read this article by the Torontoist to find out what editors – like the one at the Star, who was mentioned in the article – do when they are over-inundated with error-prone articles and news releases.
This is the main body of the press release which means that this is the place where you share all the information you want to while making sure it is newsworthy. But before you go into writing the details, you first need to write the date and the name of the city where of the press release originated from. The body must answer all the important W’s (what, why, who, when and where) in the body of the press release.
All releases are targeted when you set them up to go out for distribution. Proper targeting can often mean the difference between thousands of reads and plenty of traffic streaming back to your money website or the lack thereof. Be sure you research every single industry your company, products, or services apply to before you set your industry targets pre-distribution.
Another idea is to give them a suggestion on where your news may fit in their publication. For example, you suggest that your press release may be a good for the X section. These tips demonstrate that you know something about the media outlet and aren’t just spamming them with your press release.
That allows you to send it to them a few days prior to launch, along with your app demo video, and it lets them write their story to publish it on your app launch date. Be careful, though, they sometimes just ignore the embargo (so repeat it in your email as well).
Duplicate content also comes into play in any discussion about potential downfalls of press releases. Since the media outlets that pick up your press release are syndicating the text, links will be coming in from identical content pieces. Because of the nature of press releases, this means that each link will be worth less than inbound links from unique content. That being said, the added domain authority of the news sites still makes it worthwhile to distribute.
Too many quotes are put into press releases simply to acknowledge the presence of a CEO, partner, sponsor, client, etc. There’s nothing wrong with having endorsements, just make sure they say something worthwhile.
As PR and marketing practices have evolved to meet audiences’ constantly shifting needs, so has the press release. When looking at the press releases distributed across PR Newswire day in and day out, we see an ever-growing variety and no “one-size-fits-all” method to writing them.
Effective? Yes, this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc. By including a description of the book in the press release, we were able to get people interested in the novel. I’m even in my local Barnes & Noble. It was a great way for me to debut my writing and get out there in the publishing world!
Most journalists use search engines like Google and Yahoo! News to research their stories. This is partially because they can search for specific information, so they are able to have more targeted control over the information that they find. This helps to separate the signal from the noise, reducing their overall research time. Therefore, it’s a good idea to have your press release listed on these search engines.
If you’re thinking, hmmm, well, I’ve got nothing – you’re wrong. You’ve just got to find it. Did someone on the album play on another release of note? What about the producer? Did you raise money to fund the release by mowing lawns? Did you write all the songs while training for the Iditarod? Did you quit a job at the IMF to record the album? Find your story, so you can then present it as a story worth telling.
Everyone is promoting their products and services online to increase visibility.  A really good and cost efficient way to increase exposure is through press releases.  There are a lot of free press release distribution sites out there, but here are our top 5 picks for PR and Communications teams to explore:
I drafted this press release on the first-ever senior friendly TV put out by TV EARS. The timing was ideal since it was leading up to the Consumer Electronic Show (CES). This release was published on numerous sites and also resulted in feature stories and live interviews at CES with national media outlets. There are a few tips from this particular release.
Press releases can also be a tool in online reputation management if you choose to include your brand name in the title. This is because when users search for your brand name in Google, many of the newspapers that publish your press release will show up high in the SERPs. This is advantageous because it allows your company to craft its own brand narrative.
And time your releases right. If you want to send out something at the beginning of the tour as a kind of save the date that’s a good idea, but be sure to follow up with individual media as relevant dates approach.
Well, it depends. If you post on just a few of the better sites, you will likely get picked up by the search engines like Google and Yahoo, and will rank even better if you know how to optimize your release with keywords.
Well, PR.com has articles on both topics in their articles database. While some of the content is a bit outdated, it is another free offering from their “one-stop shop” for business services and press release distribution tools.
One thing comes to the mind of any good journalist when they receive a press release: Why would I care? The news in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.  The first step is figuring out exactly what message you are trying to get across, and how it qualifies as news.
Close – in North America, traditionally the -30- appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended. A more modern equivalent has been the ### symbol. In other countries, other means of indicating the end of the release may be used, such as the text ends.
On the About Us page, they display a video that introduces many of their team members, including their founder. Each employee also has an extensive bio that really helps you get to know them and feel connected.
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3. Dateline and lead paragraph. These elements range from 25 to 30 words and answer the who, what, why, when, where and how questions of your event. Keep the text simple and stick to the critical elements of the information. The format is: City, State, (name of service or publisher of the press release, e.g. GOOGLE), Month, Day, Year – details.