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If you’re going to write a product press release, it needs to be done well. Since the purpose of a press release is to inform the media about your upcoming product, it’s critical to ensure that every piece of the press release is newsworthy, professional, and accurate. With this in mind, here are four things to consider before you sit down to write your press release:
Challenge Europe provide a wide selection of specialist nuts, including the popular nyloc nut, plus the combi nut with integral washer for load spreading/anti-vibration purposes which saves fiddly assembly, loss of washer, etc. – March 03, 2018 – Challenge (Europe) Ltd
Bottom Line: Don’t rush the creation of your headline. Take the time to craft press release titles that will pack a punch and leave a lasting impression. It may very well be the most important part of your whole press release.
It’s the largest benefit wine, beer and food tasting in western New England — all in support of local public television! Taste more than 300 wines and beers, along with specialty foods from local restaurants and food artisans on Friday, March 9 from…
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. 
Want to include your Google Analytics? You can add your own Google Analytics code to your member panel and gather more comprehensive data for your team. We make it simple and easy. The tracking is directly applied to your content pages.
On the About Us page, they display a video that introduces many of their team members, including their founder. Each employee also has an extensive bio that really helps you get to know them and feel connected.
Most people think that press releases get most attention when tough vocabulary is used in them. Well, everyone does not understand difficult terms and vocabulary. Unless an individual is able to understand the terms, they are never going to take an interest in reading it. Therefore, you should not use difficult jargons but should rather explain the main text in a simple an interesting way. The body should cover all W’s in addition to every detail only related to the news. No one can spare the time to read through the tons of information.
Thanks for sharing this, Brian. This piece is a great overview and I found it very informative. I also checked out the link you provided and will read some of the ebooks with press release writing tips.
Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed project or announcement at hand. Or, when applicable, comment on future implications of your announcement. 
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Headlines should include the keywords you’ve chosen to target in your press release. This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release. Remember that you don’t want to go overboard with the keywords: just include them naturally throughout.
Professional public relations writers who represent prominent clients (Apple, Inc., IBM, Ford., etc.) use the popular wire services (like BusinessWire) strictly to generate (credible) publicity and not necessarily for SEO purposes. They use these costly services to distribute their press releases to well-know media outlets (USA Today, Reuters, Associated Press, Wired magazine, etc.).
Once you have decided that you have a story to tell, you need to understand the rules for writing a press release. These are designed to make it as easy as possible for journalists to use your material.
Most press releases are succinct at just a page long. Two pages tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.
“Free” is one of the most persuasive words in the English language and makes this press release title eye-catching. Also included in the press release is a link to the free practice test. This gives the reader immediate information without requiring back and forth emailing or other inconvenient actions.
SEO expert Jeremy Levey, now with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.