real is press release book summary sample

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So instead of stuffing your next release with jargon, take a page out of our book (okay, fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement. Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle will often help carry your content and increase the likelihood of social sharing. 
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One of the things that drew us to select eReleases in our list of best and free press release websites was the easy-to-understand press release distribution packages. They have three pricing levels to choose from for their press release services, with clearly stated benefits.
If your label has a logo, make sure that’s prominent at the top of the page, along with a band logo if you have one. Make sure the contact person’s info is bolded and easy to find just below that opening headline.
Also include the guest’s educational background, listing the most recent degree and where it was earned, and ending with the oldest degree. (Example: Smith holds a master’s degree in urban and environmental planning from the University of Virginia in Charlottesville, Va.; a Bachelor of Science degree in computer science from Old Dominion University in Norfolk, Va.; and a Bachelor of Fine Arts degree from Virginia Commonwealth University Richmond, Va.)
Once you’ve written your press release, you need to distribute it. We recommend you use eReleases, as their distribution network includes Associated Press, PR Newswire, Google News and their own network of journalists and bloggers. Click here to check it out.
If a release is engaging enough, it also can do the following: generate social signals and chatter and sharing; direct targeted and organic traffic back to a website; and create journalistic interest abroad. This is all in addition to the sweet maraschino cherry on top – vast news and major media coverage.
The first sentence of a press release is often called the grabber because it must (1) “grab” a reader’s attention, while (2) communicating any major points. (Your reader may only read this one sentence, so make it count).
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If your press release has gone onto a second page, you’ve probably got two or more stories. (Or you’ve padded it out with irrelevant, self-congratulatory quotes from ‘important’ people you’ve been told have to be included.)
good site by the way, informative and helpful…I am wondering if you happen to know of the 50+ sites that the PressReleasePoint.com folks send their releases too…for $15 bucks it’s a steal, but I also don’t want to duplicate my efforts either…I did sign up, sent out my first release through them a couple hours ago… I did also write them to ask them the same question, but since you seem to know a great deal about (free sites in general), I was wondering if you knew the answer to my question…thank you in advance…
A few years back, people used to go through the newspapers for the news but nowadays, the internet has replaced the role of the newspapers. Am I right in saying this or not? I am sure that you will agree to the fact that the first thing we do in the morning is to check our social media accounts. We go through the news feed on our Facebook profile and scan through the headlines on Twitter. We do all of this to see what is trending but what exactly makes us stop and actually read something? It’s the catchy and engaging content. That is where writing an engaging press release comes in.
Signal the end of the press release with the word Ends in bold. After Ends, write For further information, please contact and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily. The more accessible you are, the better.
4. Body. The body of the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs. Use the first paragraph to elaborate on the details of the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. This part of the press release can be a bit more descriptive than previous sections.