publish a press release template for press release

An alternative is the self-published press release. In this approach, press releases are either sent directly to local newspapers or to free and paid distribution services.[7] The distribution service then provides the content, as-is, to their media outlets for publication which is usually online.
Frequently publishing online press releases generates reach and visibility. As little as 2-3 releases a month can already have a great impact on your business and confer you with significant advantages over your competitors.
IDS’s New 3-D printable acoustic imaging and bathymetry technology has been selected for an innovation showcase at the upcoming US Navy Pacific Command’s (USPACOM) Pacific Operations Science and Technology Conference (,… – March 03, 2018 – INNOVIM
Update: if you’re interested in our thoughts on paid-for news wire sites, check out our mini-review of paid-for press release distribution services, alternatively read our survey about how and why journalists use press release distribution services.
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
When you visit this online press release website you will notice they are not like all the other free sites. The website has a much different layout and feel to it compared to all the other press release websites. Navigation is laid out nicely and it makes it simple to locate all the unique categories around the website. These categories help to increase the quality of your press release and also increase all that exposure that will be driven to the information. Getting qualified traffic increases your bottom line much faster.
As standard all press releases must adhere to the following structure: Date format, headline, summary, body text, quotes, final information and notes to editors. Please bare this in mind when viewing the templates and writing your own.
The final paragraph in your press release should be the boilerplate, which presents information about your company and what it does. This should be a factual description, and it can be used repeatedly in different press releases.
Regardless of the package you choose from, including the free press releases, you’ll receive the advantages that come with visibility through indexing on the main search engines.
RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it’s up to you to make sure that your press release looks and feels like a real article. No biz blab!
4. It’s very, very likely that none of the 200+ pickups will do anything for you at all. In all of the years that we’ve been writing, distributing and pitching press releases, only a couple of unique pieces of earned media coverage (from smaller bloggers) ever came from the “higher visibility” that press release distribution services offer.
Who – What – When – Where – Why – How. Almost all newspaper stories start off by answering most of these questions. Try to answer these questions in your story. For example: Sherry Smith won first place in the Cutest Pet contest yesterday at Columbia Mall. Check your local newspaper for more examples.
TITLE: Keep it short and enticing, and use the active voice. Avoid including too much scientific detail in the title. For example, “Cancer cells communicate through a new molecular messenger” is a better option than “Microvesicle-derived microRNAs are important for intercellular signaling in tumorigenesis”.
Final Thoughts: Over the past few years, the popularity of PRWeb as an affordable newswire has dwindled. However, if you do not mind spending $99 for the placement of your news on handful of sites, including financial feeds, social media and PRWeb website, you can give it a go.
These days, the press release services market is quite crowded, making it difficult for marketers to decide where their money is best spent. To choose the best press release company, industry veteran Sarah Skerik recommends focusing on these four questions:
The dateline: Begin with a dateline of the city in which the press release originated and the date it was issued. This is especially important for small businesses that are distributing their press release to the local media.
This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely. It can also help busy journalists understand what your press release covers and pick it up if they see fit.
No customer service is offered for the free press release distribution service. Customer service and help with your press release is available if one of our featured PR distribution packages is utilized.
Now, however, thanks to the rise of digital marketing and, more specifically, free press release websites, businesses, brands, and even individuals submit press releases for different purposes. Yes, exposure is still part of it, but so are other factors such as SEO.
The purpose of Theatre B is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre.
Any free PR distribution service will NEVER yield the kind of quality publicity that paid distribution services can get you because they lack real credibility with major media news outlets. SEO marketers use these so called free non-branded PR distribution sites mainly for SEO purposes: to build backlinks, generate social media buzz, improve PageRank, attract traffic and readers, etc.
Search Engine Optimization. Most press release sites are designed to allow you to optimize your press release for search engines using tags, anchor text links, header tags, etc. If you’re not sure, look on the PR website for a statement about press releases being optimized for search engines (SEO).
6) Improve your website’s Page Rank. A press release that keeps building diverse backlinks will improve your PageRank. The higher your website’s page rank, the more frequent it will appear in search engine results.
The reporter isn’t interested in helping you make money or driving visitors to your site. He’s looking for a story that will be interesting to his readers and pleasing to his editor. He could care less about your great selection, super customer service and commitment to quality. He wants to know only the info that will help him craft a good story about teens and their weight.
Should you do a bulk press release to all with a paid distribution service?  Your strategy must represent your business and vision.  Question:  What is the point in doing so? If you had a specific press release for each venue with a specific landing page for each, wouldn’t you have better opportunity to test for results?
Executive or staff announcement:  announce staff changes, especially in upper management or at the executive level, and include biographical information and photos.  Example headline:  “Vice President of Operations Named at ABC Company.”
@Madhav – Yes, all of these can be used for small blogs, but it begs the question if you want to risk using a free press service for your site and possibly get hit in any downgrade on any search engine update, or if you want to spend the $300 plus on a higher quality press service. I guess the question you have to ask yourself is what purpose would a press release serve for your blog?
Write the body copy. The press release should be written as you want it to appear in a news story. And remember this: most journalists are very busy, and don’t have time to research your company’s big announcement, so much of what you write for your press release will be what the journalists use in their writeup of your big event. Whatever you want them to say, this is where you put it.
Now, press releases can include links, but they have to be coded as “no-follow” so that search engines know to ignore them. Therefore, using a press release will not directly provide any SEO for the great post. This is where many small businesses are missing out. They fail to understand that with a PR release they are losing out on the opportunity to create a web footprint which is capable of generating business from any location around the world.