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In almost all cases, we would recommend eReleases or PR Web over PR Newswire. However, PR Newswire does offer a unique feature — if you opt for their premium option at $399, then the image in your press release will be broadcast in Times Square. This likely won’t generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
Public Relations professionals know that one of the most important parts of the job is media relations, talking to journalists, editors and bloggers to understand what kinds of story would interest them – what’s the point in writing and issuing news if no-one covers it? However, instead of doing pre sell-ins to see if a release you are considering might be of interest, there is now a far easier way of getting your news out there…without ever having to lift the phone! Free PR distribution websites have been getting more and more popular in light of the current economic climate. But, which sites are a scam, which actually offer you the free PR distribution service you want to get your release online and which offer you even more, such as links and syndication to other sites?
WASHINGTON — On Friday, Free Press voluntarily withdrew its “petition for review,” filed in the U.S. Court of Appeals for the First Circuit to challenge the FCC’s repeal of the Net Neutrality protections. Free Press still plans to sue the FCC to overturn its decision.
All press releases must include a headline, sub-heading and a notes to editors section listing the contact information of the academics mentioned. The number of paragraphs will vary according to the newsworthiness of the story, however, the introduction must always answer the five Ws and a quotation is always needed. It is good practice to limit press releases to approximately 300-350 words, featuring the key information presented with an angle in mind. 
2. If you want to have a picture with your press release you need to give us a direct link to the picture using the http format. Sample http://www.google.com/intl/en_ALL/images/logo.gif – We will the download the picture and insert it. Only JPG, GIF and PNG are allowed. Make sure you provide an image link, not your companies website or an html site. Your photo will then not be posted.
PRLog offers free press release services for general search engines, their website, industry, and tag and location based RSS feeds, and they offer a front page placement on their site if your news is released on PRLog before anywhere else.
It isn’t to say, however, that the media will grab the press release and run it. It may depend on whether the event or circumstance is something that might interest their readers or listeners, or if it benefits the community in some way.
The first paragraph (two to three sentences) should sum up the press release, and the additional content must elaborate it. In a fast-paced world, neither journalists, nor other readers, would read the entire press release if the start of the article didn’t generate interest.
http://www.AsiaToday.com Asia news portal and newswire distribution service – AsiaToday aggregates news from various sources and delivers news and multimedia content to journalists, trade professionals, investor services, and online news readers around the world.
Twitter is chock-full of reporters lamenting press releases or pitches that don’t clearly explain what the company does or what the announcement is actually about, so instead of being the butt of a joke, make your release incredibly easy to reference. 
So instead of stuffing your next release with jargon, take a page out of our book (okay, fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement. Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle will often help carry your content and increase the likelihood of social sharing. 
Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.
Whether a certain channel or journalist takes interest in your production depends on things like your budget, genre, subject matter, filming location, cast members, awards or other related things such as a unique production method. Start by defining your strategy. Ask yourself, who would consider your production newsworthy. Based on that, you can choose to focus on the mainstream media, freelance writers, indie film websites, notable bloggers / vloggers or other mavens. Depending on your subject matter, you may even find traction outside the typical channels. For example, with a documentary about mental health – approach mental health organizations.
To make it clear to members of the press – reporters, writers, and editors – that the information you’re giving them is a press release for their use, and not an advertisement or letter to the editor, you need to send it in press release format. Yes, there is a specific format you should use when preparing a press release. Here are some of the key features:
The idea behind this press release and why it’s effective is it was written to promote our commitment to creating products that use natural ingredients while showing our support for reputable non-profit organizations, like The Arbor Day Foundation, that give back to the community and help our planet. This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers.
We’ll go into each of the sections of the book press release template in turn. Always remember that you need to write like a journalist – not an author. Clear, concise communication is your guiding philosophy.
Most press release services will send your news to only one distribution network. We send it to two. Not only will your release be sent to our own hand selected network of premium news and industry sites, we’ll also distribute your news through the PR Newswire network. This network has been used by fortune 500 companies for over 60 years and is highly trusted by journalists.
If not, you must provide the details of your media/PR department in the Contact section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people.
Including quotes from people in your company can be helpful for journalists (and on regional or trade publications are often used, word for word). A common beginner’s mistake is to use quotes to provide information, for example, last year, we employed 100 staff in 12 different countries and turned over £5m.
Put all your thought and energy into those first lines – including the email subject line. Think about it as writing a news article with a grabbing headline and a sub-heading. If it’s good enough, the journalist may use it and this will increase your chances of getting through. Who wouldn’t want to have their work cut out for them?
Get your press release published on 7000+ News and Media Outlets. Your story is syndicated to a wide range of business, financial and news outlets to increase your presence online and in search. From our Basic Press Release to our Premium Distribution, you can select from a wide range of plans.
Below, please find the detailed review of each firm on our list of best press release distribution services. We have highlighted some of the factors that allowed each press release website to score so highly in our selection ranking.
The press release was an announcement that my client’s books were available at the Fest for Beatles Fans event in Chicago and they can be purchased already signed by the authors. Not only did this create a boom for my author’s books, it generated traffic to the Fest website which has won me brownie points with the owners. This release is also timeless and can be linked to on social media again and again.
Consider your last paragraph a space for your closing remarks. If you are launching a new product, place product’s availability here. You can also put the product’s trademark and any pertinent information that you may have that doesn’t fit into the body.
What’s their secret? eReleases is a reseller of PR Newswire, which is one of the primary sources of information for journalists. Therefore, eReleases is able to offer access to the “premium” network at an affordable price. You will also get inclusion in the Associated Press’ wire distribution and eReleases’ own network of websites and subscribing journalists.
Let’s stick with the theme presented in that report: you run an vitamin web site specializing in weight-loss products. Through the process described in the report, you’ve nailed down a nice, newsworthy topic – teenagers and how they deal with issues of weight. But that’s a broad topic, not a story.
This is the place where you can write (briefly) about your company. You can put your company’s merits and achievements here, but don’t make it too long, since this will put you at risk of sounding like you’re hard-selling your company.
If you’re looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? And what kind of information should you include? Here are a few tips to help you get started:
A Community Tool Box publication offers some tips on avoiding press release rejection by using proper grammar, spelling, titles, style, and prose. Remember, editors won’t fix your document for you; that’s on you. They might make minor changes.