public relations press release how to make a press release

I like to choose brands or long phrases that include one of my target keywords. I rarely choose exact match keywords (10% or less) because risk of being penalized by Google. This is referred to as “over-optimization.”
The end of the press release should include your company’s current contact information, including website URL, phone number, a point of contact email address, mailing address, and links to two or three relevant social profiles.
First, plan on using an email address on an actual domain. A few sites don’t allow free email addresses (like Gmail, Yahoo, or Hotmail), so it’s good practice to use a standard email address for every site. I use “info@mikemunter.com” for all my press release testing and submissions.
Note: the sharp-eyed might spot that some of these tests are liable to error, but we think they give a good idea of the value of each site (one possible issue, for example, was the risk of duplicate content factors affecting how Google dealt with each copy of a given release).
Content marketers have been turning to press releases as a way to promote their content. And why shouldn’t they? Release distribution allows you to reach a wide and often engaged audience through a trusted network of websites, and can drive traffic to owned media channels.
The first sentence of a press release is often called the grabber because it must (1) “grab” a reader’s attention, while (2) communicating any major points. (Your reader may only read this one sentence, so make it count).
Once you’ve written your press release, you need to distribute it. We recommend you use eReleases, as their distribution network includes Associated Press, PR Newswire, Google News and their own network of journalists and bloggers. Click here to check it out.
A good press release immediately grabs the reader’s attention by explaining why it’s relevant. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
[Band] That Rocked Cleveland Brings Unique Sound to Buffalo is a start. This format assumes you’ll include some details from that appearance in Cleveland, obviously (and that you’re appealing to writers in the Buffalo area).
Press release services distribute your press releases to journalists and reporters, thereby increasing their exposure and the likelihood that they’ll be published. We looked at the most popular options and rising stars and decided to review eReleases, PR Web, and PR Newswire. These companies are the most popular press release distribution services on the market today that are in a price range that small business owners can afford.
There are many differences between advertising and public relations and in PR, the media is not required to cover your story. You send your press releases hoping they will pick it up for their magazine, newspaper or local newscast.
In the next two or three paragraphs you can add more detail to substantiate your headline and introduction. Remember, your headline promised the reader that it would be worthwhile to read your release so now is your chance to keep your promise.