public relations news release sample prleap

Press release terms have you boggled?  Need more help?  Here are a few sites beyond the obvious to help you learn more (or services to hire).  In no way am I advocating hiring someone to do press releases for you, but the rule remains for an entrepreneur:  Learn to do it or hire someone to do it for you.
I’m not sure which publications you’re talking about – local news has certainly been struggling in recent years, but several online publications have really taken off. That seems like a blanket statement that certainly isn’t true for all media outlets.
Following up on the advertising toolbox, you also need to let the media (oh if only there was a site about web 2.0 and social networking where you could get covered…) know about your new venture. We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.
Write it down. Take notes as the person answers your questions — you want to be sure to quote the person accurately in your story. It’s OK to ask the person to repeat what they said or ask them what they mean if you don’t understand them the first time. The main thing is to get it right.
And time your releases right. If you want to send out something at the beginning of the tour as a kind of save the date that’s a good idea, but be sure to follow up with individual media as relevant dates approach.
Some sites tell you exactly how to get your link in the published press release and/or author bio. Some don’t. Check your release carefully before submitting and make sure to add HTML coding: keyword when necessary.
Just like when we write a blog, we need to choose a catchy title, right? Similarly, when it comes to writing a headline, you need to make it look appealing and captivating. You can use action verbs and simple, understandable language to keep it short and simple. The simpler and shorter it is, the better it will be.
This format is important because it’s what journalists follow when they create a story, so if you want your PR to be picked up after using a free PR distribution service, make it as simple as possible for your audience.
Keep track of all published news and articles with our detailed reporting tools. See how many times and on which sites your online news release was published or picked up. Download a customized report for your recordings or for your clipping report.
Paid press release sites usually have a press list that they will send your press releases to in addition to posting your release on their website and in their RSS feed. Many paid sites also offer extra SEO benefits like tagging, the option to edit your meta data, and grammar checking. They may also tweet your release to their lists depending on the level of service you choose. Robust analytics also come with the territory.
Another point. When sending a press release to an editor, the best way to send it by copying and pasting the press release as text in the email. (Never send a press release as an attachment.) Here is the argument against my statement above. I always attach the press release to the email and I’ve never had a problem. My counter argument is, How many times have editors rejected your press releases due to it being an attachment and you did not even know this? Here is why I say put the press release as text in the email and NEVER send it as an attachment to an editor. 1) What program does the editor use to publish their press releases? InDesign or a web program. Translation: The editor or writer has to COPY AND PASTE your press release into another program to get it published. 2) An editor what? Received tons of emails every day. Put yourself in the editor’s shoes. The editor is trying to open and get through hundreds of emails every day. If an editor opens an email and finds text in the email, he/she/trans can IMMEDIATELY READ THE PRESS RELEASE and can decide IMMEDIATELY, if they want to publish it. If the press release is attached as a Word document, the email can easily be ignored or deleted. Also the editor, another writer or graphic designer can copy and paste the press release directly from the email into InDesign or a web program. Or they can copy and paste the press release into their own Word document WITHOUT having to TAKE THE TIME TO OPEN an attachment. Also, a publication might have a policy which DOES NOT ALLOW ANYONE TO OPEN AN ATTACHMENT due to the treat of viruses.
Prior to the movie release of Justice League, Warner Bros. Pictures announced in a press release an event, in collaboration with AT&T, to advertise the upcoming superhero movie. AT&T has 3 stores in Times Square that are perfect for a massive advertising campaign, and by letting Warner Bros. deck their stores with the movie’s iconic figures, AT&T benefits from the increased attention and foot traffic as well. This press release generated excitement for the movie premiere while giving AT&T an opportunity to increase its marketing opportunities.
Hi Tyler. I’m sorry to hear you did not get the press response you were hoping for. I know how incredibly frustrating and disappointing this can be, so I feel for you. It’s hard to say exactly what happened without knowing what you sent, but it sounds like you may be confusing the press release with the pitch email. Your press release is a document intended for general distribution that covers all the pertinent details of your game/announcement. The pitch email is an email sent by you to a contact at a publication intended to pique his/her interest in your game by answering the question, why would this contact’s readership care about my game? Because each publication’s readership may have different interests, and because every writer is different, every pitch email you send should be personalized and tailored. That said, your pitch emails should also include your press release (via a link to your online press kit, copy and pasted below your pitch email, etc.), along with your other promotional assets, so writers have everything they need to cover your Kickstarter. I would offer these pieces of advice:
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest distribution for the price. Where some competitors focus primarily on web exposure, eReleases aims to get your story in the hands of qualified journalists. Their service includes distribution through The Associated Press, the PR Newswire network, and their own network of websites and journalists.
Don’t send large bulk emails. Some channels don’t want any email attachments or accept press releases only via their website. Find out about their preferences and send either individual emails BCC’ed emails to small groups with similar requirements. When approaching a content producer individually, let them know that you’ve actually read or watched their work and understand the subjects they cover. Be genuine, not a suck-up.
Final Thoughts: Marketwired does not appear to have the necessary aspects, cost and follow up that would benefit a small business or anyone looking for affordable online press release submission. However, it is best for those who are looking for targeted distribution and care less about number of pickups.
Hey Emmy, thanks a lot for this template! Right now, I’m writing a pre-launch press-release for my upcoming game Arcanox: Cards vs. Castles. I wanted to let you know, that the link to the AP Style Guidelines is not working anymore. Best regards, Christian
No matter what a press release covers, it’s no good if it wanders and rambles. To make your press release useful and compelling, stick to the point and be sure that all of the information you’re providing within the press release is relevant to your readers.
Ensure Your Kickstarter Has Everything Writers Want to See Because many games-to-be promoted on Kickstarter have not come to fruition with what they promised, writers are cautious about which Kickstarters they cover. To increase your chances of coverage, you must now, more than ever, show proof of progress and the ability to deliver. This of course includes an excellent video and other page assets, but many writers want to see a playable demo. (On your Kickstarter page, you reference a playable pre-alpha. Any chance you could derive a playable demo from something like that and make it available to the Kickstarter audience/press? It may help).
Startup Summer 2015 will bring promising entrepreneurial students from Colorado and across the country to work at Colorado startups in an unprecedented three cities – Boulder, Denver, and Colorado Springs. Students will receive real-world startup experience as well as unmatched access and education from local entrepreneurial leaders.
And while it may be tempting to craft a press release that embellishes your company’s accomplishments or twists the facts to make a story sound more intriguing to the media, remember: Press releases live in the public domain, which means your customers and prospective customers can see them. So instead of thinking of a press release solely as a ticket to earning news coverage, you should also think of it as a valuable piece of marketing content.