public relations news release sample how to submit press releases

Agencia Boliviana de Información (La Paz) Agência Brasil (Brasília) Agenzia Fides (Vatican City) Agenzia Nazionale Stampa Associata (Rome) allAfrica.com (Mauritius) Anadolu Agency (Ankara) Austria Press Agency (Vienna) Asian News International (New Delhi) Asia News Network (Bangkok) Athens-Macedonian News Agency (Athens) Algeria Press Service (Algiers) Belga (Brussels) Bloomberg (New York) Bolpress (La Paz) CBC (Ottawa) Catalan News Agency (Barcelona) Canadian Press (Toronto) Catholic News Agency (Denver) Catholic News Service (America) Central News Agency (Taipei) Deutsche Presse-Agentur (Hamburg) EFE (Madrid) Kenya News Agency (Nairobi) Kyodo News (Tokyo) Integrated Regional Information Networks (Nairobi) Interfax (Moscow) Inter Press Service (Rome) Islamic Republic News Agency (Tehran) MTI (Budapest) News Agency of Nigeria (Abuja) Pakistan Television (Islamabad) PAP (Warsaw) Lusa (Lisbon) Maghreb Arabe Press (Rabat) PanaPress (Dakar) Press Association (London) Press Trust of India (Delhi) RIA Novosti (Moscow) Swiss Telegraphic Agency (Bern) TASS (Moscow) Tanjug (Belgrade) Télam (Buenos Aires) Tunis Afrique Presse (Tunis) United Press International (Washington, DC) United News of India (New Delhi) Vietnam News Agency (Hanoi) Xinhua (Beijing) Zenit (Rome) Zee Media Pvt (Mumbai)
Put the words For immediate release at the very top of the page. The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters. Under that, put a subhead, often in italics, that elaborates on the headline.
Just like when we write a blog, we need to a catchy title, right? Similarly, when it comes to writing a headline, you need to make it look appealing and captivating. You can use action verbs and simple, understandable language to keep it short and simple. The simpler and shorter it is, the better it will be.
As standard all press releases must adhere to the following structure: Date format, headline, summary, body text, quotes, final information and notes to editors. Please bare this in mind when viewing the templates and writing your own.
Following up on the advertising toolbox, you also need to let the media (oh if only there was a site about web 2.0 and social networking where you could get covered…) know about your new venture. We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.
Include the company name in the headline, any subhead, and in the body of the first paragraph for better visibility via search engines and for news professionals and other readers. If you’re mailing a hard copy, you may put it on company letterhead.
Press releases work when you get their information in the right hands (reporters, other stakeholders) that will further extend the reach of your news, ultimately resulting in measurable business success.
We were looking to target the paranormal field, but not limit ourselves to that field. We were looking to establish I Met a Ghost as a mainstream took, a serious look at the unexplained phenomenon so prevalent at many historic sites. As such, we emphasized the book as a journalistic endeavor. The press release worked, and worked well. We attracted the attention of a variety of magazines and newspapers,as well as numerous radio interviews across the nation and in Europe. The release landed me an hour-long PBS interview. And of course we achieved the main goal of the press release, selling books.
It is different from an advertisement in the way that in an advertisement, you pay the media outlets and your matter is presented by the outlet the way you want it to; while in a news release, you just send a statement to the media outlet and they decide how to present your information and whether to do it at all or not.
As you start to write your press release, come up with the creative angle first.  Take off your sales hat and think about it from the reader’s perspective:  why should I care, and what makes it special?  Once you have your angle, then state the facts which support the news as objectively as possible.  This will help give your press release the right tone and allow you to fit it more easily into the accepted format.
The short of the long (many great points mentioned in this article) is that make sure you are looking to distribute a press release for the right reasons and not to try and gain the system. When you do it properly, you can certainly earn excellent rewards.
As you are not writing to your target audience directly, you need to write your press release in the third person. So “ABC Ltd has signed a £5 million deal with XYZ Ltd” not “We’ve signed a deal with…”
Ultimately, the PR person or agency has to have credibility and they have to be in the news business. Publicity is a thing of the past and now it is more PR and Marketing. The audience is more sophisticated and they are swayed by their friends likes and dislikes. Facebook is the largest news agency nowadays and is all of Facebook’s “news” fit to print. The audience is also now more so than ever, multi-cultured and that kinship is dominant as well.
In the online world, the bar for publication is much lower – some sites auto-publish your release within minutes of submission. Others have basic guidelines that are easy to meet in order to get published. Since most releases never get read, the goal is get a dofollow backlink to help promote your website.
Make sure your press release reads well; concentrate on improving relevance and usefulness of the content. Most importantly, though, it should be short. A long press release will be hard to read, even if it is interesting, the reader is likely to stop reading at a certain point. So, make it short – it’s as simple as that.
Dawne received a Double Bachelor of Arts Degree from the State University of New York at Buffalo. After having three children and raising them at home for a decade, she went to law school and graduated Cum Laude in 2007. After years of criminal law practice, she stepped back to homeschool her boys through High School. When she is not schooling her kids, writing novels on the criminal justice system, or writing for Magoosh, she enjoys spending as much time as she can with her husband and kids having fun!
Of all the press release distribution services covered here, perhaps the one that is most unlike all the others is HARO (Help a Reporter Out). The service launched as a way to connect journalists with relevant sources. The basic idea here is that journalists are often working under tight deadlines, and may be having a hard time finding a key source or expert who can comment on the story. Using HARO, this journalist would gain access to some of the top sources out there.
The next two to three paragraphs of your press release should contain the rest of the story. This should be additional details, a bit of product or company history as well as any more information they would need to know about your press release topic.
ReleaseWire is our “go to” press release distribution service. We like ReleaseWire because it’s affordable, easy to use and has great reach. It also functions well for clients in a number of different industries.
A crowdsourced report from G2 Crowd found that Cision ranked highest among the best press release distribution networks for customer satisfaction. One professional explained that Cision “makes vital information for PR professionals easily accessible” — so it’s easy to keep contact information, preferences and outlet information organized in one place. Added perks include free webinars and permanent archiving. Analytics data is another strong suit for Cision’s press release service. However, with a price starting at $5,700 annually, Cision is one of the more expensive newswires out there.

Leave a Comment

Your email address will not be published. Required fields are marked *