promotion press release examples press release email example

Up next is Business Wire, which also targets the same set of companies as Globe Newswire. If you look carefully at the company’s offerings, you’ll notice a distinct emphasis on IR (investor relations) options for companies that are looking to improve their awareness and visibility with the investor community. Notably, Business Wire is a Berkshire Hathaway company, and that means it has the seal of approval from Warren Buffett, one of the world’s most famous billionaire investors.
Digital Marketer India has launched a service, called, Hire Virtual Assistant. The company will benefit its clients across the globe with their expert and experienced virtual assistants to provide online assistance.
Written a book and want people to know about its existence? Put your words into a press release and let your marketing team do the distribution for you. You can use the following press release template.
However, depending on the news you’re distributing, you will get weirdos who will call the number listed on the press release and A) try to sell you something, or B) try to convince you of a conspiracy theory – this actually happened to me a few years ago, and if you’re curious the conspiracy theory involved chemtrails.
eReleases, PR Web, and PR Newswire all provide this service. If this is your only goal, then there are a number of services such as PR Underground, Send2Press, or SBwire that will do this for you for significantly less money. PR Underground, for example, can distribute your article to Google News and over 50 other websites for as little as $39.
You might be able to rank a press release in Google for a non-competitive term, but in general, I don’t expect it. Nor do I expect to receive any referral traffic. If either of these things happens, I consider it a bonus.
Given that none of the releases was picked up by any site that might be considered to be the source of a valuable link, it seems that there is little value in using these services for link building. However, some of the sites do provide links and a few allow you to tailor the anchor text. (If you’re not familiar with ‘dofollow’ or ‘nofollow’ links, a good rule of thumb is that the ‘dofollow’ or ‘followed’ links are the kind that usually give some SEO benefit and ‘nofollow’ links generally don’t.) Most sites either didn’t give a link or gave a ‘nofollow’ link.
Example: A pizza shop owner has added “vegan pizza” to his menu. We create a unique page on the client’s pizza website that talks about the new product, with pictures and maybe a video showing how the specialty vegan pizza is made.
And time your releases right. If you want to send out something at the beginning of the tour as a kind of save the date that’s a good idea, but be sure to follow up with individual media as relevant dates approach.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
This is one of the most common questions about free press release distribution. How do you know the differences between a premium paid distribution service and sites that offer free press release distribution? 
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We sent out the press release, and the media loved the story that Jennifer Aniston beat J-Lo. Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares.
PR Newswire:  The PR Newswire iReach service does not include wire distribution. In order to have the ability to distribute your press release via the newswire network, you must be a member ($195/year).PR Newswire is the only service we reviewed to broadcast the image from your press release in Times Square. This unique feature isn’t likely to generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
Select your individual distribution channels out of >250 free and premium news sites, national & international outlets, blogs, search engines and social media sites tailored to your specific needs. Distribute your business news across the web fast and easily with just one click only and get published immediately within a few minutes. Create visibility on major search engines like Google News and catch the attention of journalists and prospects.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
Changes, removals, and updates for the press releases distributed under our free package plus all paid press releases older than 30 days since their release dates at the time of the update request do cost $29 per press release, unless court ordered. Those requests will be taken care of by our PR editors on a first come first serve basis, and due to the large number of press releases running on our PR network, no estimates can be given as to when those changes will be made.
Don’t send large bulk emails. Some channels don’t want any email attachments or accept press releases only via their website. Find out about their preferences and send either individual emails or BCC’ed emails to small groups with similar requirements. When approaching a content producer individually, let them know that you’ve actually read or watched their work and understand the subjects they cover. Be genuine, not a suck-up.
The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.