professional press release writers single press release

Research. Use encyclopedias, dictionaries, almanacs and other reference materials to get the facts you need. More and more reporters are doing their research on the Internet. Research includes interviewing people — such as a professor or doctor or coach — who know the facts. And your research may be just your own observation of an event: for example, reporting on the visit of a policeman and his dog to your class.
The idea behind this press release and why it’s effective is it was written to promote our commitment to creating products that use natural ingredients while showing our support for reputable non-profit organizations, like The Arbor Day Foundation, that give back to the community and help our planet. This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers.
Expert positioning:  showcase a company or organization’s individuals as go-to experts for the media.  Or focus on a report, statistics or results to show expertise of the company as a whole on certain topics or industry trends.  Example headline:  “ABC Company’s Vice President of Operations, Abby Brown, Talks Logistics within the Ever-Changing Software World.”
And finally … aim high, but be realistic in your expectations. Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business. Don’t give up though; determination and a willingness to learn can take you a very long way.
“We are excited to open our doors in this wonderful country,” said Jack CEO of Widget Com as he cut the ribbon to the new store. “We have worked closely with the Chinese government to allow our store in their formerly closed market and will continue to do so. We all believe that the new Widget-X and Widget-Z will bring a more user-friendly technology to the Chinese people than what was available before.”
Use appropriate keywords in the headline and body of your release, but don’t overstuff. Remember, search engines are known to change the rules when it comes to using keywords, so make sure you follow the most current search engine guidelines.
PRLog does not publish immediately, usually takes a couple days. They have published every release I’ve submitted – knock on wood -and have always sent a follow-up email notifying me that my release is live.
** You can sort the above table according to your preference. Just click on the appropriate cell header. By default I have listed the sites by page rank. You can sort by Rating, Traffic, Sites Linking In, or by Name.
They promise great results, and it is simple to get results when you are assessed at such a price. There are no example releases on the homepage, but there is a list of locations your release will be submitted, including the big news agencies, Huffington Post and the like. This too is a good reason to strongly consider this site for release submission if nothing else. Most of these big media conglomerates like Huffington Post do not accept many submissions, and those that do have a substantial cost. $299.00 may sting, but the benefits may be worthwhile.
• Major milestones – Are you the first to do something substantial? Did you just hit your 100,000th user? Have you sold 1 million gallons/dollars/units of your widgets? These can all be pitchable moments.
Thanks for including http://www.prnewswire.com on your list of best press release sites. We’re very glad that we topped the list! I do have one important clarification, however. We have many, many press release distribution options that start at far less than $1000, and still include our huge online distribution network. Our team are happy to talk through the options for reaching key audiences and hitting your objectives – while staying within your budget, even if you only have a few hundred dollars to spend. Thanks!
This last sentence or two focuses on the future. If you’re supporting a candidate, for example, you can say what date the election is held, and what the stakes are. If you’re advertising an event, you can note that it’s annual and the next one is already scheduled. Simply wrap up by looking ahead in some way. This is a very short paragraph, sometimes only a sentence!
Do not use a quote that simply repeats what it says elsewhere in the release. Journalists aren’t going to settle for redundant soundbites that just take up space. This is your chance to add some analysis and spice to the story. Don’t blow it.
True Success Café is announcing free gifts of personal development products for members of its online community. These resources are for anyone who wants to achieve their goals quickly and program themselves for accelerated success. The bundle to be given away include 9 audio affirmation recordings… – March 04, 2018 – True Success Cafe
Less is more. Let me say that again, do not go over-board with hyperlinks and anchor text in your press releases. Use only 2-3 links for every 500 words of text in your press release. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs.
What separates i-NewsWire from all the other online press release websites is the impressive listing of all their distribution partnering companies. The channels included on the home page range from RSS feed distribution, search engine distribution, and new sites distribution. 
PageRank: Google uses a secret metric formula to analyze the credibility, popularity and trust of a website. This is called a PageRank. It can rank from 0 to 10 (with 10 being the highest). The most important component that adds to the strength of a PageRank is the number of quality backlinks from other websites.
This is the main body of the press release which means that this is the place where you share all the information you want to while making sure it is newsworthy. But before you go into writing the details, you first need to write the date and the name of the city where of the press release originated from. The body must answer all the important W’s (what, why, who, when and where) in the body of the press release.
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.
On March 4th, 2018, Hotwired returns to The World Famous Whisky A Go Go located at 8901 Sunset Blvd, West Hollywood, CA 90069–The beautiful Sunset Strip–to open up the night for Aileen Quinn, and the Leapin’ Lizards. Aileen Quinn is the award winning actress who starred in the 1982 film: Annie. Arrive… – March 03, 2018 – Hotwired
I tried PRLog, too, but I got stumped at the verifying the phone number. Does it have only to be US numbers? Thought it doesn’t say anywhere any limitation. But I tried Singapore numbers and the call don’t go through. Please advice. Thank you!
Search Engine Optimization. Most press release sites are designed to allow you to optimize your press release for search engines using tags, anchor text links, header tags, etc. If you’re not sure, look on the PR website for a statement about press releases being optimized for search engines (SEO).
When we talk about the target audience with respect to any Press Release Templates, the overall target is a duo: a writer and a reader. The author needs the template to write their news faster. Usually, the template already features a professional predefined outline; so all an author should do is write their story, proofread it, print, and distribute the new anecdote to the targeted audience. The target reader is the individual expected to read the content of the news template. The very best way an author can grab the attention of a reader is to write an interesting story that will capture the mind of a reader.
The web is filled to the brim with static content. That’s bad news if you’re an up-and-coming business owner because there’s a never-ending sea of competition out there – and so if you want your brand to stand out, you’re going to have to move beyond that generic company blog and start making some real headlines.
WASHINGTON — Demand Progress, Fight for the Future and Free Press Action Fund, which have organized many of the largest online protests in history, have announced Operation #OneMoreVote, an internet-wide day of action on Feb. 27.
Thank you so much for this easy template for a press release! I have been trying to find one that made sense for me to send out since I’m a cookbook author and this one was perfect. Off to send it to some local food magazines!
My Rating: I compute the above statistics and rate each site based on its credibility, traffic, popularity and the quality of results that it yields in the end (after the website distributes your press release).
Any time you’re creating contact that is original, you’re establishing yourself as an authority in your industry. You’re positioning yourself as an expert in your niche, and that lets you build a sense of trust and loyalty among your clients and potential customers.

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