product release press release press release guidelines

This paragraph is for giving your reader clear reasons why they should write about your band and review your album (and just saying because it’s a great album won’t cut it). Use this paragraph to mention things like:
I’ve been a tech journalist for 20+ years and I couldn’t agree with Craig more: (a) there are some very good pointers in this article, but (b) watch out for the message coming across as a template-driven thing, and (c) for God’s sake never, ever send me a press release as a Word attachment! I honestly never look at them. Well, not unless I already know something about the topic and I know the sender. And then I’ll ask them to please not send me things like that any more. I know it sounds like a very grumpy attitude, but it’s just how it is. I’m sure the majority of journos feel the same about press release attachments. By all means consider these structure pointers but just put it all into the email body!
I get asked all the time if I can I provide a list of free press release submission companies. Despite being antithetical to my press release distribution business, which relies on reaching media directly by email and dedicated newswire feeds to newsrooms nationwide, I thought it would be worth venturing into this murky world to give you a comprehensive list of free press release websites. I caution you to use at your own risk and to realize that a free press release is not a mechanism of public relations or PR, but an offshoot of search engine optimization (SEO) — with no proven track record of actually improving a website’s SEO.
Hello Dominic. Thank you for the comment. When you email any writer, editor, reviewer, etc., your email should ALWAYS be tailored to that person and the readership of the publication that he/she writes for–as you mention in your note. It should be personalized to the individual you are writing to and explain why that person’s readership will love your game (i.e., your tailored pitch). As for your press release, it can be copied and pasted below your main email, or you could post it on an online press kit and link to it from your email. In this online press kit you could also include your screenshots, trailer video, etc.
Your business networking groups – If you have been attending local business networking groups, chances are some of the members work in the local PR scene. If not, ask some of your group members if they know of any PR agents.
PR Newswire:  The PR Newswire iReach service does not include wire distribution. In order to have the ability to distribute your press release via the newswire network, you must be a member ($195/year).PR Newswire is the only service we reviewed to broadcast the image from your press release in Times Square. This unique feature isn’t likely to generate the same kind of media attention or online exposure submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
Headlines written in bold! A bold headline also typically uses a larger font size than the body copy. Conventional press release headlines use the present tense and exclude a and the, as well as forms of the verb to be in certain contexts.
Make intelligent, real-time decisions to execute your communication strategy in a unified way across paid, owned and earned channels. Listen to your audiences, Target and build relationships with influencers, Create compelling content, Engage with audiences across channels and Analyze program effectiveness.
In today’s SEO world, press releases will provide more indirect value than direct value. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare. For example, a press releases that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness.
Immediately following your grabber, compel readers to continue on with an engaging game description. Be sure to weave in core benefits, as well as what makes your game unique. Here is a great press release example of a strong game description.
SEO expert Jeremy Levey, now with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.
Pearl, Allison, everyone at eReleases is just so professional, caring, and always available to share their considerable expertise. I cannot imagine every using another service! Thank you so very much!
Just as a book title needs to be carefully chosen to interest potential readers, a press release needs a well thought out headline to make it stand out from the endless press releases journalists deal with.
Deal with actual facts –– events, products, services, people, targets, goals, plans, projects. Try to provide maximum use of concrete facts. This is news. A simple method for writing an effective press release is to make a list of following clarifications: Who, what, when, where, why, and how.
In addition to this, the newsworthy press releases immediately grab the attention of the media people. So, making sure that it is interesting should be a key consideration. Apart from this, you must keep in mind that a press release is not an advertisement or a sales pitch. Rather, it should cover factual information cited with quotes and sources. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release.
Not too long ago, I used another press release company and was “somewhat” satisfied with the results (seeing how it was my first dealing with a press release company), but you guys knocked the ball COMPLETELY out of the park.
Most press releases today are delivered via email. The safest option is to copy-paste the entire press release directly in the body of the email. Avoid large email attachments, but consider offering a small image that is optimized for social media sharing. Don’t forget to add photo credits and captions.
Beyond the money you’ll spend, there is a pretty significant time cost to using press release distribution services as well. Plan to put in at least an hour uploading the release, image assets, videos, hyperlinking to resources, etc. Here’s what the finished product will look like once it’s live on the site:
An open, social platform where traders, analysts, introducers and marketers work together on achieving their goals in unprecedented ways. Welcome to Social Trading as it was supposed to be from the beginning!
iReach requires up to one business day turnaround from the time your release is submitted.  After the editorial process is complete, your release will either be sent immediately or on the date and time you specified when ordering.
This is one of the most common questions about free press release distribution. How do you know the differences between a premium paid distribution service and sites that offer free press release distribution? 
A few years back, people used to go through the newspapers for the news but nowadays, the internet has replaced the role of the newspapers. Am I right in saying this or not? I am sure that you will agree to the fact that the first thing we do in the morning is to check our social media accounts. We go through the news feed on our Facebook profile and scan through the headlines on Twitter. We do all of this to see what is trending but what exactly makes us stop and actually read something? It’s the catchy and engaging content. That is where writing an engaging press release comes in.
With the huge onslaught of data that’s coming in, businesses have tried different methods to handle them all. Conventional database systems have been replaced with horizontal database, columnar designs and cloud enabled schemas. Even so, the role of quality analysis is still teetering on toddler legs because, in order to Big Data applications, you need a specific mindset, skills and knowledge, followed by a knowledge of data science.
Advanced Circuits, North America’s third largest printed circuit board (PCB) manufacturer, has released version 4.0 of PCB Artist®. The free design software offers many features and functionality found in paid PCB design packages without the price tag. PCB Artist® includes advanced layout capabilities,… – March 04, 2018 – Advanced Circuits
What if you think the main marketing point is that the book is written by a semi-celebrity? I’m working with an author who is in 5 Halls of Fame, but he would only be known to older readers. The book would be appreciated by older readers but also mainstream readers. Should I still lead with what the story is about?
Of the three releases that PR Fire accepted, all three appeared on page one of Google search results for the phrases we searched on. For the runners up, at least one of the releases on those sites appeared on page one. Note: News Wire Today appears to be a copy of PR Zoom, but on a different domain name.