product announcement press release press release templates

Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.
I have used http://responsivepr.com – very good service. They not only publish press releases they distribute them to their own social network accounts: Ywitter and Pinterest. I have been very impressed by them. Costs £6.95 but I have receive excellent service.
It can be tempting to provide superfluous facts and tidbits about your company or the development of your announcement — we sometimes think a piece of writing is lacking if it isn’t drawn-out and just shy of being a novella. However, a press release needs to be helpful and concise.
Without an account, it is difficult to gauge the efficacy of the site. It is safe to assume that there will be a charge for each press release submission, but there is not much information available regarding pricing. Although, they have several options and offer more depth of reach than any other newswire out there, they will additionally charge you for each add on or a feature.
We have used the Mequoda Method to create a 21st century magazine experience that includes print, online and tablet editions. This fully integrated system allows us to reach our audience on a global basis, in real time.
Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg And coming up next … why a local cafe owner is giving a free coffee this weekend to anyone born in July. If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.
Companies like Apple, Microsoft, and Coca-Cola can send a news release and two seconds after it hits the wire, there are headlines in every paper and on every TV station in the world. Sadly, this isn’t the case for you and your online store. You can spend $500 to send a press release to tens of thousands of news outlets and be ignored by every single one of them. Crickets. But even if a press release doesn’t generate coverage, there are benefits, including backlinks and showing up in Google when someone researches your company. There is also the possibility of getting coverage and sales, so for some merchants it’s worth a shot. Here’s what you need to know. 
PRWeb is one of the better-known press release companies that receives lots of exposure. In a test, SteamFeed found that one of their releases received 57,489 impressions, 1,096 reads, 109 online pickups and 49 desirable interactions. There are five price tiers, ranging from $99 to $369.
Use appropriate keywords in the headline and body of your release, but don’t overstuff. Remember, search engines are known to change the rules when it comes to using keywords, so make sure you follow the most current search engine guidelines.
For example, a while back I received a press release containing the following sentence: Release 6.0 doubles the level of functionality available, providing organizations of all sizes with a fast-to-deploy, highly robust, and easy-to-use solution to better acquire, retain, and serve customers.
This may come as surprise to small business owners, as a number of press release distribution services advertise that their press releases are “SEO optimized” or “SEO friendly”. What they mean is that the press release is coded in a way where if a person types in certain keywords, particularly into Google News, then the press release is more likely to appear in the results than a non-optimized release. How much more likely? I haven’t seen one company yet give hard numbers. It’s more likely that this is an advertising gimmick that press release distribution services use to sell their service to less informed clients.
Don’t Syndicate. Once the preferred method of press release distribution, syndication is now dead. While some brands used to spend thousands of dollars each month to distribute their press releases, experts like Tim Grice have since come out to say that there is “no value in press release syndication for SEO purposes.” Instead of taking this approach, share your press release with local media outlets. You’ll enjoy a better ROI and your press release will get more traction.
eReleases will also distribute your press release to over 5,900 online outlets. This is significantly fewer than the over 30,000 that PR Web offers, but eReleases is the only service that guarantees at least 100 re-publishings.
News agencies can be corporations that sell news (e.g., Press Association, Thomson Reuters and United Press International). Other agencies work cooperatively with large media companies, generating their news centrally and sharing local news stories the major news agencies may choose to pick up and redistribute (i.e., Associated Press (AP), Agence France-Presse (AFP) or American Press Agency (APA)) and Indian Press Agency PTI.
5 stars is not enough. In this e-age where companies take order online and then the buyer swims or struggles … you amazed me with your constant communication, responsiveness, and followup. I felt good from the beginning and I must say, I am going to copy how to do business from you! Impressed
Who – What – When – Where – Why – How. Almost all newspaper stories start off by answering most of these questions. Try to answer these questions in your story. For example: Sherry Smith won first place in the Cutest Pet contest yesterday at Columbia Mall. Check your local newspaper for more examples.
Hey Mandy – Don’t forget about 24-7 Press Release Newswire (may be found at http://www.24-7pressrelease.com) – Around since 2004, distribution includes Associated Press, top papers – You’ll also find some great press releases from NASA about the Space Station there (over 300).
When you’re satisfied with your release, click “Next Step:  Payment” to pay for, confirm and submit your order.  (If you don’t already have an account, you will be asked to fill out a short registration form before submitting your order.)
Write it down. Take notes as the person answers your questions — you want to be sure to quote the person accurately in your story. It’s OK to ask the person to repeat what they said or ask them what they mean if you don’t understand them the first time. The main thing is to get it right.
Your press release is a piece of marketing. And like all marketing materials, it needs a call to action. A simple hyperlink to where readers can download, purchase or learn more about your game works best.
Thanks for sharing such an amazing list. Although many microblogging websites like fiverr provide press release distribution services which are worth trying. It may be helpful for you https://www.fiverr.com/gracewilliams91/write-a-press-release-with-distribution-options
This last sentence or two focuses on the future. If you’re supporting a candidate, for example, you can say what date the election is held, and what the stakes are. If you’re advertising an event, you can note that it’s annual and the next one is already scheduled. Simply wrap up by looking ahead in some way. This is a very short paragraph, sometimes only a sentence!
To get a feel for which sites might be best for links, we could use how highly each press release page ranks in search results as a rough indicator of how much link juice that page might be able to pass. When one of our releases appeared on page one of Google web search (and the free release site provided a link) we rated that site highly for link building (note, this is a very simplistic approach, but good enough to get a feel for the sites; a more detailed analysis might give slightly different results).
Writing the story. Start with a good lead — a sentence that grabs your reader and makes her want to read more — for example, The fourth grade class painted one wall of their classroom with a picture so strange that their teacher immediately sent for the principal. Write your story plainly so that everyone can understand it. If possible, use quotes in your story to make it more interesting – for example, The flames were so hot I thought my helmet would melt, the firefighter said. And remember to answer the questions Who – What – When – Where – Why – How.
You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of the New York Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about.
I’ve been a tech journalist for 20+ years and I couldn’t agree with Craig more: (a) there are some very good pointers in this article, but (b) watch out for the message coming across as a template-driven thing, and (c) for God’s sake never, ever send me a press release as a Word attachment! I honestly never look at them. Well, not unless I already know something about the topic and I know the sender. And then I’ll ask them to please not send me things like that any more. I know it sounds like a very grumpy attitude, but it’s just how it is. I’m sure the majority of journos feel the same about press release attachments. By all means consider these structure pointers but just put it all into the email body!
Somehow I doubt the validity of this story, if you found her on Fiverr – and the customized PDF report is available through pretty much all standard press release services. Curious to know if these were copy/paste reruns of the press release or if it was unique coverage that resulted in actual media interviews and original stories.
“We’ve a 19% success rate per month on intra uterine insemination (IUI) – also know as artificial insemination (AI) – since opening the clinic,” adds Donati, “The national average is 12-14%.”
Thanks, Kari! You’ve confirmed what I thought. I’m a (very) small business on a shoestring startup (or maybe just baling twine) but with a unique, timely and as far as I know, unheard of product. Waiting to be discovered is a bitch so I want to make some noise that will be heard. As far as one-on-one emails to reporters, do I start at the top with GMA? 😉
You want to research each and every person you contact, so read the newspaper, magazine, blog etc. and see who writes book reviews for your genre. Alternatively, if there are no book reviews, you can see who writes articles that are aimed at your target market. Then pitch them a story that would appeal to their audience. This doesn’t have to just be about your book.
Advanced Circuits, North America’s third largest printed circuit board (PCB) manufacturer, has released version 4.0 of PCB Artist®. The free design software offers many features and functionality found in paid PCB design packages without the price tag. PCB Artist® includes advanced layout capabilities,… – March 04, 2018 – Advanced Circuits
If you’ve done your job and the news you’ve created is interesting, the next step is to tell that story. This is where the press release comes into play. In my opinion, it’s still the best and easiest way to share your news and spread your message.
I find the opposite to be true. PR people are dinosaurs. Paying people to try to get you free advertising for more than the actual advertising would cost. Well placed ads are more effective. I run a popular local interest web site and get PR people all the time trying to get a blurb printed; for the cost of those people they could get prime placed advertising for a year. Another problem is that nobody reads traditional media anymore; in the old days you were paying for relationships between PR people and publications. Now those relationships aren’t much become few people read the publications. And there are so many more publications, if you do get placement only a tiny fraction of people read it.
The subject alone caught people’s attention, and gave Thrill of the Hunt exposure to increase ticket sales, further promoting our events without additional effort. It was used as a vehicle for interested parties to reach out to Thrill of the Hunt asking for dog scavenger hunts in specific dog friendly areas, or for fundraising opportunities for communities and charities.
You know many individuals do not know the power of premium press release distributions. Especially paid ones. I had a product and hired someone to write a press release for me. Then I logged into my prbuzz website to submit the press release. This I found out did not work for me till a friend sent me a link to a Public relations expert who charged me $60 only and submitted my press release to over 500+ news outlets. She sent me a complete customized PDF report showing the tons of sites where my press release was submitted to. In no time I started getting steady traffic to my site and calls from philanthropists. I don’t know for you guys, but the point is having the best public relations expert for your PR needs. In case you guys need her services I found her on Fiverr. You certainly will not regret this. I use her services on a weekly basis though. Its the best so far. I can now boast of international contacts for my products.