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If you’ve never written a press release before, you’re in luck: The Internet is chock-loaded with examples and models you can use. More than likely, someone has already composed a press release on the same topic that you can use for inspiration. Don’t copy — but do soak up their style and manner of ordering the content.
Effective? Yes, this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc. By including a description of the book in the press release, we were able to get people interested in the novel. I’m even in my local Barnes & Noble. It was a great way for me to debut my writing and get out there in the publishing world! – The best part of using this site is that you can place banners on the press release that will point to your website. The paid service offered by this website has better ranking and many SEO benefits.
Beyond the FAQ section, they also include “Tough Questions & Straight Answers” on their PR submission page. A few of the answers they provide are to comments such as, “All you press release distribution companies are just the same,” and “If an idea is newsworthy, it will get picked up naturally.”
Since a press release is supposed to look and feel like a story in a newspaper, it’s important to include a location and date stamp at the beginning of the first paragraph. Something like, Palo Alto, CA – February 5, 2007. Like a standard news story, the first sentence, or lede, should summarize the main news of the press release in 25 words or less [source: Concept Marketing Group]. 
The next step in your press release writing process is creating a killer headline. Your headline should grab the attention of your audience (whether that’s an editor, reporter, or the general public) and encourage them to keep reading.
From Trump to Heinz, some of America’s most famous family names and brands trace their origins back to Germans who emigrated to the country in the 19th century. Researchers from the University of Freiburg have now found that climate was a major factor in driving migration from Southwest Germany to North America during the 19th century. The results are published today in Climate of the Past, a journal of the European Geosciences Union.
However, if you have the time, you are probably better off saving your money and writing the press release yourself. For tips on how to write your press release, view our how to guide. If you are having writer’s block and need some ideas, look at these press release examples from the pros.
You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more
Proper keyword research and selection is important to optimizing a press release for SEO. Your press release should have at least one keyword target. At the same time do NOT stuff your press release with keywords. Googlebots will penalize you for this. Some important things to keep in mind while doing keyword research:
There is a source of natural color that cannot be replicated: quotes. Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right.
The most important part of a successful press release is that it is really newsworthy and a compelling news story journalists want to tell. Use facts and statistics in the lead paragraph to set up the importance of the story. Define the “why” – why is this so important to the industry, community, or consumers’ lives?
A press release is an official announcement issued to the news media.The heading should contain action verbs, first paragraph should answer the; who, what, why and where. The press release should contain understandable language and a quote.
Regarding #15… Use MailChimp? Sure, if you want it to go directly to their spam folder. Not good advice. Hard to take advice seriously from a guy who provides a professional picture of himself with a cigar in his mouth. Otherwise, some good nuggets of info in the other tips.
If your press release has gone onto a second page, you’ve probably got two or more stories. (Or you’ve padded it out with irrelevant, self-congratulatory quotes from ‘important’ people you’ve been told have to be included.)
The results speak for themselves–near 100% occupancy in the hotel in October. It was picked up in Historic Hotels of America “Haunted Historic Hotels” release and also sent out nationwide to radio, TV, and newspapers. We have had very good luck over the past 10 years of having our annual ghostly story picked up and run all over the world. I have done radio interviews with stations from England, Ireland, Canada, Australia, New Zealand and from all across the 50 states.
Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.
A press release is a written document prepared for the media – also called the press – that announces something newsworthy. This 1-3-page document is disseminated to the media in the hopes that reporters and editors will use the information contained within in an upcoming TV or radio broadcast, in a newspaper or magazine issue, or on the media’s website.
Here, you can find background descriptions of local businesses, detailed service listings, and articles on an array of consumer topics, creating a valuable repository for all types of free press releases.