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Proximity: As a small business, this one should be easy to understand — proximity matters. For many small businesses or nonprofits, your news will likely matter more to local publications than to national ones, or publications that focus on other regions.
A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and radio and television broadcasters. A news agency may also be referred to as a wire service, newswire, or news service.
Wow. This is a powerful resource. I read and re-read and then made points and downloaded the copy for future use. Simply put this is a very well written article about Press Releases and has given me a lot of ideas. Thank you!
Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It’s worth the time and effort on your part. 
Ideally, you want your press release to land in the recipient’s primary inbox. This is why you should not send bulk emails to hundreds of contacts. Using Mailchimp or another newsletter service will usually get your email categorized as a promotion, not primary inbox material. Even individual emails can end up in the spam folder if the sender’s email / domain is blacklisted. Check yours here:
Teamium, the leading provider of cloud-based Production Management software solutions, is pleased to announce their strategic partnership with Zeus Worldcast to accelerate the development of their Production ERP application. Zeus provides media services to a wide range of content providers, servicing… – March 04, 2018 – Teamium Production
FIRST PARAGRAPH: This 3-4 sentence paragraph should include who (the authors), what (the main finding), when (journal and date of publication), and why (relevance). Again, use the active voice and avoid scientific jargon. The first paragraph should be a stand-alone snapshot of the research.
Many marketers want to know: “Are free press release services worth using?” Smart Insights looked into this query and found a few points worth mentioning that could sway your decision. First, only 5 percent of free press release sites can get you featured in Google News. Secondly, only half of the free press release distribution networks were ranked in Google Search. Thirdly, less than a third of the sites generated inbound links. That said, you’re still welcome to give it a whirl.
iReach requires up to one business day turnaround from the time your release is submitted.  After the editorial process is complete, your release will either be sent immediately or on the date and time you specified when ordering.
Selikoff also warns against using a canned quote talking about how great your company is. Use a quote that provides some insight instead. It’s also helpful to know some publications’ standards on using quotes from a release. While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
We wrote a press release called Yumbutter by the Numbers. There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy, while engaging consumers with informative but easy to read content.
Instead of blasting a press release out to every journalist you can find an email address for, focus on a few journalists who have experience covering your industry (and company, hopefully) and send them personalized messages. Connect the dots. Show why what you wrote connects to what they write.
As standard all press releases must adhere to the following structure: Date format, headline, summary, body text, quotes, final information and notes to editors. Please bare this in mind when viewing the templates and writing your own.
· Free White Label Service- Unlike other PR sites that charge you an additional premium for white label press release distribution, NewswireNEXT does it for free. In other words, their distribution packages are white label by default. Best for businesses, resellers and PR agencies who do not want the name of distributor appear in press release, media outlets and report.
Example: A home security company is launching a new website with improved useability and customized features. Since the news is general and not talking about a specific product or service, we’ll usually point the links back to the company’s home page.
Unlike many sites, this site does offer a complete list of site submission. Users can search by state and find an extensive list of submission locations. This includes newspapers and magazines — a real plus for targeted small businesses.
Search engine optimization (SEO) refers to the process of optimizing a website to improve how ranks on search engines like Google. The higher a website ranks, the more likely it is that people will click on it and visit it. If many high quality websites, such as the Washington Post or USA Today, link back to your company’s website then search engines will “know” that your website is of a higher quality as well. This will help to increase your ranking on that search engine’s results page.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview — and thus, more visibility and new customers.
Headlines should include the keywords you’ve chosen to target in your press release. This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release. Remember that you don’t want to go overboard with the keywords: just include them naturally throughout.
I did research on my own before settling on PR NewsChannel (http://www.prnewschannel.com). I found their prices to be fair and the sales person to be very knowledgeable. The prices you have quoted for the others are much lower than what I was quoted. Overall nice and helpful article.
Your entire press release should be error free. Have someone else check your grammar and proofread for typographical errors. Double check all links, facts, statistics, data, and contact information before you publish your press release.
Through our reliable and bleeding-edge distribution techniques, we combine not only the source power of traditional media but also leverage the power of online social media to help spread your message far and wide.
I’ll be honest in that I have very little experience in using free sites. My PR agency for high-tech clients has always used a paid service. However, that costs upwards of $500 per release, and now that I am helping entrepreneurs and small businesses get PR, I am asked this question all the time:
This press release about search engine marketing for small business was quite successful because it was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and the San Jose Mercury News.