press releases page embargoed news release

When writing a press release, it’s important to remain consistent in your language, but naturally make your writing engaging. There are thousands of releases everyday and as PR professionals, we are to make OUR OWN news engaging and exciting. You want people to read your work and #1. think it’s cool and #2. be impacted in some way.
This is important because it’s what journalists follow when they create a story, so if you want your PR to be picked up after using a free PR distribution service, make it as simple as possible for your audience.
The book will be published globally through both online (Amazon, BarnesandNoble.com, etc.) and 90% of bookstores in the US. In addition to global distribution, both hardcover and paperback books can be ordered and shipped through the distribution network within 24 hours of an online or bookstore order.
eReleases will also distribute your press release to over 5,900 online outlets. This is significantly fewer than the over 30,000 that PR Web offers, but eReleases is the only service that guarantees at least 100 re-publishings.
http://www.seenation.com This site is a leading Internet press release and articles distribution service. We are grateful for your interest in our services, and we look forward to being a valuable resource for you. We strive to be a quality resource for both authors, publishers and end users alike.
PRLog does not publish immediately, usually takes a couple days. They have published every release I’ve submitted – knock on wood -and have always sent a follow-up email notifying me that my release is live.
There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore. We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it’s one of those tactics that could be a hit or miss, but if it hits, it could result in a major press launch for your brand. For example, BeardBrand launched their store and never looked back literally the day an article about beard grooming for men mentioned them and was published in the New York Times.
Contact information for the person handling press for the release in the band or at the label (labels should especially consider having their label logo somewhere along the top of the page – ideally in the top right or left-hand corner).
City, Fla. (DATE)  – Organization is pleased to announce it has received a $XXX grant from the Community Foundation for Palm Beach and Martin Counties. These funds will support the (program name; details). 
Palamedes PR: This is a UK agency with a very nicely designed site, which is a pleasure to navigate.  One aspect of Palamedes PR that is cool is their “price match guarantee.” They state that if you find a lower price for the same type of service elsewhere, they will match it.
Launched in 2004, 24-7 Press Release Newswire changed the landscape of the press release distribution industry by offering affordable, effective press release distribution to businesses of all sizes looking to increase their online presence and awareness.
If you’re publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., 1 p.m., or 3 p.m., or 5 p.m.). The reason? Most companies schedule their releases to go out on the hour, which means if your release goes out on the hour too, it’s more likely to get lost in the shuffle. Instead, try going with a more distinct time (e.g., 1:12 p.m., or 3:18 p.m., or 5:22 p.m.).
6. Get in touch with industry bloggers and send them the PDF of your freemium. Include a link to the RCLP and a short bulleted list of take-aways to make their job easier when reviewing the product. Collect their Twitter addresses too, so you can @ them (just once, don’t be that guy!)
If your aim is to get your release to rank, you might want to check out a paid submission service such as PRWeb or PRBuzz. I’ve never tried either site personally and have read mixed reviews on their effectiveness.
If you are submitting press releases on behalf of clients, you either need to setup different accounts for each client, or manually update the “Company Info” for each client’s submission. This is VERY important because the ‘website’ field is what provides you the link.
WARNING: What I’m about to show you can be a very effective marketing tactic.  But in the wrong hands or done without taste can easily be spammy and crummy.  So, please use this knowledge for good and apply some of my Kindlepreneur principles as you step through this.
Translation: The new release does more stuff. Why the extra verbiage? As I explained in the post Why Marketers Speak Biz Blab, the BS words are simply a way to try to make something unimportant seem important. And, let’s face it, a 6.0 release of a product probably isn’t all that important.
If we concisely talk about writing the press release, then it should read like a news story written from the perspective of a third person in an informing tone. Also, the sources and quotes must be cited with the information to make it more authentic and genuine in the eyes of the audience. Most of the companies try to keep the press releases succinct while some of them are lengthy. Regardless of its length and size, a press release should cover the entire information and should have enough content to convey the complete and clear message.
If you are unsure of how to write a press release, or want help creating a press release that will generate media attention, both eReleases and PR Web offer writing services. eReleases charges $300 for the service and PR Web charges $325, but only eReleases offers a satisfaction guarantee.
5. CALL TO ACTION: Most readers won’t make it to the bottom of the page. Insert your call to action link for the public after the first or second paragraph. Restrained use of links directs readers to a specific call to action.
Do not use a quote that simply repeats what it says elsewhere in the release. Journalists aren’t going to settle for redundant soundbites that just take up space. This is your chance to add some analysis and spice to the story. Don’t blow it.
What made this press release successful was the intersection of the exclusivity of the announcement (there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of them), the fact that it was newsworthy, and having a great partner tied into the announcement itself. The latter point was especially critical to the PR, and the notoriety of the Shopify brand really gave the release ‘legs’ in terms of how far it was distributed and the impact it made.
Really good, clean, crisp, grammatically correct writing is so important in creating a positive impression of your company, says Lauren Selikoff, chief marketing officer for Allison & Partners, which works with Samsung and Michelin and is based in San Francisco. This is not a task to turn over to the intern.
To be honest, a lot of this boils down to a matter of luck. Newsrooms are chaotic and distracting places – and so even the most intriguing press release on earth might slip through the cracks if it’s sent to the wrong reporter at the wrong time of day. But if you follow the aforementioned writing tips, you should emerge with a fairly ironclad press release that will almost definitely get published somewhere.
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But it should also contain enough concise information that if no one reads further, the opening paragraph could stand on its own. Typically, the opening paragraph offers information about who, what, where, when, why, or how.
It is different from an advertisement in the way that in an advertisement, you pay the media outlets and your matter is presented by the outlet the way you want it to; while in a news release, you just send a statement to the media outlet and they decide how to present your information and whether to do it at all or not.
When we talk about the target audience with respect to any Press Release Templates, the overall target is a duo: a writer and a reader. The author needs the template to write their news faster. Usually, the template already features a professional predefined outline; so all an author should do is write their story, proofread it, print, and distribute the new anecdote to the targeted audience. The target reader is the individual expected to read the content of the news template. The very best way an author can grab the attention of a reader is to write an interesting story that will capture the mind of a reader.
If you have a public relations budget, you can also send your release to a wire service for broad geographical distribution. Small companies can distribute through PRWeb.com for as little as $80, Black says. Other services such as Businesswire.com and PRNewswire.com are pricier but will expose your release to a broader audience.
Governments may also control news agencies: China (Xinhua), the United States of America (RFE/RL, RFA), Russia (ITAR-TASS), and several other countries have government-funded news agencies which also use information from other agencies as well.[8][9][10]
Reasonable efforts have been made to present accurate information, however all info is presented without warranty. Review AdvisoryHQ’s Terms for details. Also review each firm’s site for the most updated data, rates and info.
What’s more, press releases are cost effective. If the release results in an article that (for instance) appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
Final Thoughts- Of all the sites reviewed in this post, this one is the absolute best for your press release submission needs. The cost is inexpensive relatively speaking versus the other sites covered in this blog. It is without reservation that this site be used for your press release submissions whether you are a small business or public corporation.
So let’s take a look at some of the best press release submission sites for distribution. We will be looking at each site with a critical eye and careful scrutiny. General parameters will include pricing, transparency, guaranteed placements, user friendliness, navigation, and if there are any extra features like analytics to help follow a release once submitted. Many of the sites will require a login to continue or access information. This is something the blog does not do as part of the review of each site. You will be responsible for creating accounts for yourself should you choose to use a particular site. It is a hope this blog will drive decisions on signing in and getting more information and thereby save you time, energy and most importantly, precious money.